Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Italy 2025
- Personal traits and values
- Consumers in Italy look for ways to simplify their life
- Older generations give back to those in need
- Millennials shop in stores that create engaging experiences
- Older generations anticipate having additional leisure time to enjoy personal activities
- Personal traits and values survey highlights
- Home life and leisure time
- Millennials most active in using generative AI to assist with daily activities
- Consumers in Italy desire maximising the benefits while minimising the cost when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Younger generations are seeking to reduce their alcohol intake
- Millennials most likely to state they do not have time to cook as major barrier
- Baby Boomers eat snacks while at work
- Baby Boomers do not typically eat meat or fish
- Consumers are ready to pay more for products with superior taste
- Eating and dietary habits survey highlights
- Working life
- Older generations desire to work with like-minded individuals
- Consumers desire to have a job that enables an equilibrium between work and personal life
- Baby Boomers seek to have a sense of assurance in job position
- Consumers in Italy expect to have flexible start and finish times
- Working life survey highlights
- Health and wellness
- Italians participate in walking or hiking
- Older generations more likely to favour massage as an effective stress-reduction activity
- Italians consider all natural to be the most influential product feature
- Younger generations use apps to track health or fitness
- Health and wellness survey highlights
- Shopping and spending
- Consumers in Italy like to find bargains
- Older generations enjoy visiting shopping centres
- Millennials regularly buy gifts for family and friends
- Older generations make an effort to support locally owned-stores
- Consumers in Italy often sell used or second-hand items
- Baby Boomers often write reviews for a products or services
- Consumers in Italy highly trust friends and family recommendations
- Consumers expect to increase spending on health and wellness the most
- Baby Boomers have enough money readily available to cover an unexpected emergency
- Shopping and spending survey highlights
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