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Consumer Electronics in Indonesia

Published Oct 23, 2025
Length 89 Pages
SKU # EP20503479

Description

Volume sales of consumer electronics are set to rise in Indonesia in 2025, supported by a combination of technological innovation, rising digital adoption, and expanding accessibility across both urban and rural areas. Growth is expected to be particularly strong in categories such as wearable electronics, wireless headphones, and portable players, where advances in artificial intelligence (AI) and smart home integration are enhancing product functionality and consumer appeal.

Euromonitor International's Consumer Electronics in Indonesia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

89 Pages
Consumer Electronics in Indonesia
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER ELECTRONICS IN INDONESIA
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Laptops sees growth amid flat overall category performance
Asus continues to lead in computers and peripherals
Competitive pricing continues to drive growth of retail e-commerce
PROSPECTS AND OPPORTUNITIES
Growth continues to be driven by laptops as consumer lifestyles evolve
AI fuels product innovations in computers and peripherals
Premiumisation and performance improvements will be key innovations
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 16 Sales of Computers by Category: Business Volume 2020-2025
Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
IN-CAR ENTERTAINMENT IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Built-in systems continue to compete with the category
Pioneer continues to lead in a shrinking market
Retail e-commerce sees slight growth in a declining category
PROSPECTS AND OPPORTUNITIES
Ongoing decline in demand for in-car entertainment category
Convenience from built-in products reduces attractiveness of aftermarket products
Innovation focused on premium segments and niche demand
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
HOME AUDIO AND CINEMA IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Speakers sees growth amidst declining categories
Polytron leads through affordability and local relevance
Offline retail remains key for in home audio as consumers like to test sound quality
PROSPECTS AND OPPORTUNITIES
Affordability and consumer awareness expected to shape the market outlook
Soundbars lead in product innovation
Increasing demand for smarter and more immersive audio products
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
HOME VIDEO IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
LCD TVs continue to drive growth through affordability
Stiff competition arising from Chinese brands
Appliances and electronics specialists remains the leading channel
PROSPECTS AND OPPORTUNITIES
Expanding middle class fuels demand for wide-screen smart TVs
Increase in demand for smart features redefines home viewing experience
Value-driven innovation accelerates as Chinese brands intensify competition
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2020-2025
Table 54 Sales of Home Video by Category: Value 2020-2025
Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
IMAGING DEVICES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smartphones continue to hamper the growth for imaging devices
Canon maintains leadership through flagship innovation
Physical retail stores remain key for consumers
PROSPECTS AND OPPORTUNITIES
Entry-level cameras cushion market decline
AI and hybrid imaging drive innovation
Innovation driven by content creators boosts niche digital camcorder demand
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
Table 67 Sales of Imaging Devices by Category: Value 2020-2025
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
PORTABLE PLAYERS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wireless speakers drive growth for portable players
Leading players maintain leadership amid rising competition from more affordable alternatives
Convenience and value driving e-commerce
PROSPECTS AND OPPORTUNITIES
Wireless speakers to see continued growth over the forecast period
Smart features gain ground in evolving speakers market
Streaming culture and smart integration fuel innovation in wireless speakers
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2020-2025
Table 78 Sales of Portable Players by Category: Value 2020-2025
Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
MOBILE PHONES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume growth driven by more affordable brands
Transsion Holdings leads as Chinese brands reshape Indonesia’s smartphone market
Offline retail remains dominant as consumers prioritise in-store experience
PROSPECTS AND OPPORTUNITIES
Volume growth is expected to be driven by affordability, connectivity and digital integration
Technology and value fuel demand for entry-level smartphones
AI integration expected to be the key for product innovations
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
Table 89 Sales of Mobile Phones by Category: Value 2020-2025
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
WEARABLE ELECTRONICS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health awareness fuels demand for wearable electronics
Xiaomi maintains leadership in competitive wearable electronics market
Promotions continue to drive retail e-commerce growth
PROSPECTS AND OPPORTUNITIES
Health and lifestyle trends drive continued growth in wearable electronics
AI and sensor innovation enhance personalisation and health monitoring
Opportunities for next-generation wearables
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
WIRELESS HEADPHONES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
TWS earbuds leads in volume growth
Xiaomi leads the wireless headphones market with value-driven TWS offerings
Retail e-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
TWS earbuds driving volume growth for wireless headphones
ANC and smart features elevate user experience
Lifestyle integration and durability expand use occasions
CATEGORY DATA
Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030

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