Category: Coffee & Tea
Coffee & Tea market research reports by Euromonitor International
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RTD Tea in Guatemala
RTD Tea in Guatemala In 2024, volume sales of RTD tea continued to experience steady growth. The notable rise in average temperatures witnessed in the year has led Guatemalans to continue consuming iced tea in a sustained manner. Also, younger consumers appreciate the flavour variety of RTD tea and ... Read More
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Coffee in Morocco
Coffee in Morocco Coffee in Morocco has remained entirely dependent on imports, with green coffee sourced from Latin America (Brazil, Colombia, Costa Rica), Asia (Vietnam, Indonesia), and Africa (Uganda, Ivory Coast, Tanzania, Guinea). Roasted coffee continues to be imported mainly from Spain and It ... Read More
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RTD Coffee in the US
RTD Coffee in the US In the US, RTD coffee is characterised by multiple distinct segments, rather than a singular, unified category. The earliest entrants were sweetened, coffee shop-style beverages, with Starbucks Frappuccino leading this mature segment, and indeed expected to continue to lead over ... Read More
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RTD Tea in the US
RTD Tea in the US In 2024, overall RTD tea in the US is set to see sales fall in both off-trade volume and current value terms. However, different performances are expected across categories. As consumers continue to search for healthier alternatives, off-trade volume sales of regular still RTD tea ... Read More
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RTD Coffee in Kazakhstan
RTD Coffee in Kazakhstan RTD coffee is an emerging product in Kazakhstan and volume sales continue to be low in 2024. A lack of promotion and marketing is hampering consumer awareness. That being said, it is expected to register healthy volume growth, with only RTD tea outperforming it in terms of v ... Read More
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RTD Tea in North Macedonia
RTD Tea in North Macedonia RTD tea has experienced significant benefits in North Macedonia in 2024 due to the continued consumer shift away from sugar-heavy carbonates and juices towards healthier options such as bottled water and RTD tea. This trend is predominantly driven by health-conscious consu ... Read More
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RTD Coffee in North Macedonia
RTD Coffee in North Macedonia RTD coffee, while still a relatively small category within soft drinks in North Macedonia, continued to advance its sales in 2024. A notable trend was significant premiumisation, driven by the entry of several international brands. These brands introduced higher-priced ... Read More
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RTD Tea in Morocco
RTD Tea in Morocco RTD tea in Morocco has experienced significant growth in 2024, albeit from a low base, due to the rising preference for cooler beverages in response to Morocco's increasingly hot climate. Over the past two years, elevated temperatures have made RTD tea a popular alternative to tra ... Read More
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RTD Coffee in Morocco
RTD Coffee in Morocco RTD coffee in Morocco, much like RTD tea, has experienced dynamic growth in 2024, driven by its status as a nascent category. With consumer awareness gradually increasing, RTD coffee has become a small but rapidly expanding product area within soft drinks in Morocco. Its growth ... Read More
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RTD Tea in Kazakhstan
RTD Tea in Kazakhstan RTD tea is a popular soft drink in Kazakhstan and is expected to be the best performing soft drink in 2024, registering a double-digit percentage volume growth. RTD tea benefits from the perception that it is a healthier soft drink, in spite of its high sugar content. This stem ... Read More
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RTD Tea in Cameroon
RTD Tea in Cameroon Volume sales continue to be low for RTD tea, with low awareness among consumers, as well as limited distribution. In 2024, volume sales are expected to fall, as there is little promotion to increase volume sales, as players concentrate on more lucrative soft drinks within their p ... Read More
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RTD Coffee in Georgia
RTD Coffee in Georgia RTD coffee has experienced steady growth in volume sales in Georgia in 2024, albeit from a small base. The category’s expansion is supported by a growing interest in cold coffee beverages. However, the overall assortment remains relatively narrow, and RTD coffee is not widely a ... Read More
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RTD Tea in Georgia
RTD Tea in Georgia RTD tea in Georgia has continued its growth trajectory in 2024, with off-trade volume sales rising by 7% to reach 11 million litres. Reduced-sugar still RTD tea, although a niche product area, has experienced a notable increase in volume sales. This growth is attributed to its low ... Read More
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RTD Tea in Costa Rica
RTD Tea in Costa Rica RTD tea has become an integral part of Costa Rican beverage preferences in 2024, thanks to its sweet flavour, competitive pricing, and the widespread perception that it is a healthier alternative to carbonated drinks. This versatile drink is consumed during various occasions, i ... Read More
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RTD Coffee in Costa Rica
RTD Coffee in Costa Rica In Costa Rica, consumers traditionally rely on a hot cup of coffee to satisfy their caffeine needs, particularly in the mornings. For those seeking portable caffeine options, RTD coffee has struggled to compete effectively with energy drinks and carbonated beverages, which a ... Read More
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Hot Drinks in Paraguay
Hot Drinks in Paraguay Hot drinks volume sales experienced growth in 2024 thanks to the positive economic scenario. The overall market benefited from a slowdown in inflation, which provided a boost to disposable incomes However, growth was muted as higher temperatures favoured demand for soft drinks ... Read More
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Hot Drinks in Lithuania
Hot Drinks in Lithuania In 2024, hot drinks in Lithuania recorded retail value growth of 4%, while retail volume stabilised after three consecutive years of decline. This result was due to stable price inflation, which improved consumer confidence and results in the hot drinks market. However, a shr ... Read More
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Hot Drinks in North Macedonia
Hot Drinks in North Macedonia Hot drinks have continued to experience stable consumer demand in North Macedonia throughout 2024, leading to moderate off-trade retail volume growth accompanied by robust off-trade rsp value growth. This growth is primarily attributed to the lingering effects of inflat ... Read More
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Coffee in Kazakhstan
Coffee in Kazakhstan While tea continues to be Kazakhstan’s most popular hot drink, coffee is expected to register higher volume growth in 2024. Coffee is becoming popular in cities and among younger consumers of under 30-years-of-age. Many caught the coffee bug while studying overseas in the United ... Read More
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Tea in Lithuania
Tea in Lithuania In 2024, retail value sales of tea in Lithuania rose by 2%, while retail volume growth recorded a decline of 2%, continuing a downtrend noted across the review period. A big challenge to tea sales is Lithuania’s popular, growing coffee-drinking culture, with coffee drinking far outw ... Read More
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Other Hot Drinks in Lithuania
Other Hot Drinks in Lithuania In 2024, retail value sales of other hot drinks in Lithuania increased by 3%, driven by flavoured powder drinks, which noted a retail value sales increase of 3% in current terms. Retail volume sales also recorded a positive performance, with slight growth in overall vol ... Read More
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Coffee in North Macedonia
Coffee in North Macedonia Although inflation has subsided in North Macedonia in 2024, global coffee prices have continued to rise, presenting challenges to the market. Despite this, consumer demand across all coffee categories in North Macedonia has remained notably stable, as coffee remains the pre ... Read More
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Coffee in Uruguay
Coffee in Uruguay Coffee sales in Uruguay have posted strong growth in 2024 as coffee has become a regular part of the daily routine for a large portion of the population, irrespective of their socioeconomic background. This growth has been driven by an incremental increase in the consumption of cof ... Read More
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Tea in Kazakhstan
Tea in Kazakhstan While tea and in particular black tea continues to be Kazakhstan’s most popular hot drink, volume growth is expected to be marginal in 2024. Continuing price hikes dampen volume sales. Also, black tea is a highly mature product area with little room for further growth. In addition, ... Read More
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Other Hot Drinks in Switzerland
Other Hot Drinks in Switzerland Other hot drinks have continued to face declining demand in 2024, driven by their reputation as less healthy and somewhat old-fashioned beverages. Chocolate-based flavoured drinks, which account for the majority of sales in this category, have experienced the steepest ... Read More
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