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Cigarettes in Denmark

Publisher Euromonitor International
Published Jun 19, 2025
Length 24 Pages
SKU # EP20138395

Description

In 2024, volume sales of cigarettes declined once again, as the long-standing trend of falling smoking prevalence continued. This decline was fuelled by multiple factors: the tightening of legislation, high excise duties, growing health awareness, and a shift in consumer preferences toward alternative nicotine products such as disposable e-cigarettes and nicotine pouches. Younger adults, in particular, were far less likely to take up cigarette smoking, favouring perceived lower-risk or more disc...

Euromonitor International's Cigarettes in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes Including Fine Cut Stick Equivalent.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cigarettes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Cigarettes in Denmark
Euromonitor International
June 2025
List Of Contents And Tables
CIGARETTES IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume sales of cigarettes continued to decline as consumer preferences shift
Leading brand owners faced volume declines, with Philip Morris performing slightly better than competitors
Grocery retail remained the dominant distribution channel, while e-commerce gained ground
PROSPECTS AND OPPORTUNITIES
Cigarette volume sales are set to continue their steady decline
Cross-border shopping and illicit trade may continue to undermine domestic sales
Lack of product innovation limits differentiation, favouring established brands
TAXATION AND PRICING
Taxation rates
Summary 1 Taxation and Duty Levies 2019-2024
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 1 Sales of Cigarettes: Volume 2019-2024
Table 2 Sales of Cigarettes by Category: Value 2019-2024
Table 3 Sales of Cigarettes: % Volume Growth 2019-2024
Table 4 Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 5 Sales of Cigarettes by Blend: % Volume 2019-2024
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 8 Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 9 Sales of Cigarettes by Price Band: % Volume 2019-2024
Table 10 NBO Company Shares of Cigarettes: % Volume 2020-2024
Table 11 LBN Brand Shares of Cigarettes: % Volume 2021-2024
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
Table 14 Forecast Sales of Cigarettes: Volume 2024-2029
Table 15 Forecast Sales of Cigarettes by Category: Value 2024-2029
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
TOBACCO IN DENMARK
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 23 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
Table 24 Sales of Tobacco by Category: Volume 2019-2024
Table 25 Sales of Tobacco by Category: Value 2019-2024
Table 26 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 27 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 29 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 4 Research Sources

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