
Cider/Perry in the Netherlands
Description
Cider/Perry in the Netherlands
At the beginning of the review period, Heineken heavily invested in cider/perry. The company had the ambition of making cider/perry a mainstream category within alcoholic drinks, with the goal of making both the Jillz brand and Apple Bandit major players. Unfortunately, this strategy did not work out, and despite significant investment, cider/perry took heavy losses in the final few years of the review period. During the pandemic, Heineken consolidated its off-trade portfolio as it felt it could...
Euromonitor International's Cider/Perry in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
24 Pages
- Cider/Perry in the Netherlands
- Euromonitor International
- June 2023
- List Of Contents And Tables
- CIDER/PERRY IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Heineken reduces investment in cider/perry
- Success of non-alcoholic beer rubs off on non-alcoholic cider/perry
- Heineken’s rationalisation process impacts sales through supermarkets
- PROSPECTS AND OPPORTUNITIES
- Cider/perry set to decline as Dutch consumers show disinterest in these products
- Cider/perry could be facing an existential threat as competition from other products grows and investment dries up
- Distribution could be disrupted as Heineken reduces its investment
- CATEGORY DATA
- Table 1 Sales of Cider/Perry: Total Volume 2017-2022
- Table 2 Sales of Cider/Perry: Total Value 2017-2022
- Table 3 Sales of Cider/Perry: % Total Volume Growth 2017-2022
- Table 4 Sales of Cider/Perry: % Total Value Growth 2017-2022
- Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
- Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
- Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
- Table 12 Forecast Sales of Cider/Perry: Total Volume 2022-2027
- Table 13 Forecast Sales of Cider/Perry: Total Value 2022-2027
- Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
- Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
- ALCOHOLIC DRINKS IN THE NETHERLANDS
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 16 Number of On-trade Establishments by Type 2016-2022
- TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
- MARKET DATA
- Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 19 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
- Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
- Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
- Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
- Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
- Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
- Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
- Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
- Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
Pricing
Currency Rates
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