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Cider/Perry in Japan

Publisher Euromonitor International
Published Jun 17, 2025
Length 23 Pages
SKU # EP20138478

Description

Total volume sales of cider/perry decreased in Japan in 2024. The category grew significantly in 2019 and 2020, due to Mercian's entry into the market in 2019 with the launch of cider from its Oishii Sanka Boushizai Mutenka Wine brand, and increased demand for home drinking due to the pandemic in 2020. However, since off-trade sales account for three quarters of total volumes in this category, it declined in 2023 and 2024 due to a decrease in demand for home drinking as a result of the return to...

Euromonitor International's Cider/Perry in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Cider/Perry in Japan
Euromonitor International
June 2025
List Of Contents And Tables
CIDER/PERRY IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline continues for cider, but the consumer base has expanded
Nikka Whisky Distilling Co Ltd remains the leading player in cider/perry
Cider is less widely distributed than other alcoholic drinks; food/drink/tobacco specialists dominates
PROSPECTS AND OPPORTUNITIES
Low consumer awareness of cider will be an issue to be addressed
Cider should be a good match with the low alcohol trend
Craft cider/perry trend set to continue
CATEGORY DATA
Table 1 Sales of Cider/Perry: Total Volume 2019-2024
Table 2 Sales of Cider/Perry: Total Value 2019-2024
Table 3 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 4 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 12 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 13 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN JAPAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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