Category: Candy
Candy market research reports by Euromonitor International
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Gum in Croatia
In 2025, gum sales in Croatia are set to see continued growth in current value terms, although this will be primarily due to price increases rather than higher consumption. While the gum continues to benefit from impulse-driven purchases and strong in-store visibility, the market is approaching matu ... Read More
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Sugar Confectionery in Bosnia and Herzegovina
While current value is expected to increase in sugar confectionery in Bosnia and Herzegovina in 2025, volume sales are expected to decline marginally. This is partly due to population decline, but also due to rising concern about the high sugar content in sugar confectionery. Boilet sweets continue ... Read More
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Gum in Greece
Gum is seeing small value growth in Greece in 2025, with volume in a slightly negative slump. Overall, however, gum is cited as a fairly popular snack in the country, often purchased from supermarkets on a weekly basis, alongside consumers’ grocery shopping. There is also innovation in the category, ... Read More
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Sugar Confectionery in Kenya
Sugar confectionery is expected to register both healthy current value and volume growth in Kenya in 2025, driven by affordability, impulse appeal, and strong presence across both traditional and modern retail. Boiled sweets continued to lead, thanks to their price stability and wide distribution, ... Read More
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Sugar Confectionery in Croatia
Sugar confectionery sales in Croatia are set to continue to grow steadily in current value terms in 2025, fuelled primarily by price increases rather than significant volume expansion. The market is benefitting from ongoing premiumisation and rising consumer interest in functional and reduced-sugar/ ... Read More
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Sugar Confectionery in Greece
Sugar confectionery is seeing stable value growth in Greece in 2025, while volume sales have slumped into marginally-negative figures. That said, volume sales are akin to those seen in the review period overall, bar a hike in volume sales in 2024. This indicates an overall stable consumption. Euromo ... Read More
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Gum in Bosnia and Herzegovina
Gum is expected to register moderate current value growth, though volume sales remain static, partly due to continuing population decline. Chewing gum continues to account for most value sales and is also expected to register the highest value growth. Breath freshening is one of the key drivers of s ... Read More
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Gum in North Macedonia
While gum is expected to register moderate current value growth in North Macedonia in 2025, volume growth is expected to fall marginally, partly due to continuing population decline. Chewing gum continues to account for most value sales and is also expected to register the highest value growth. Brea ... Read More
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Gum in Kenya
Gum in Kenya in 2025 is expected to register positive current value growth, though volume growth is expected to be muted. Chewing gum accounts for most value sales and is also expected to register the higher value growth, driven by its benefits as a breath freshener among adults. Compared to bubble ... Read More
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Sugar Confectionery in North Macedonia
Sugar confectionery is expected to see a fall in volume sales in sugar confectionery in North Macedonia in 2025. Several factors lead to the decline. Continuing population decline and also maturity in products such as mints, boiled sweets and other sugar confectionery, dampen volume sales. In additi ... Read More
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Gum in Australia
Sales of gum have seen mid-single digit growth in current value terms in 2025 with more occasions for usage among consumers. With remote working arrangements gradually being phased out or workers shifting to a hybrid arrangement, consumers are spending more time outside, commuting or with other peop ... Read More
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Sugar Confectionery in Australia
The category has experienced steady growth in 2025 in both retail value and volume terms highlighting consistent consumer demand for sugar confectionery in Australia. Compared to chocolate confectionery, the price of sugar confectionery has been impacted less severely, so for many consumers it has b ... Read More
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Gum in Romania
Volume sales of gum in Romania are expected to continue growing in 2025, reflecting the ongoing impact of the full removal of COVID-19 restrictions in March 2022. Increasing amounts of time spent outside the home, the return of group socialising and the resumption of business meetings have helped to ... Read More
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Gum in Nigeria
Value sales of gum in Nigeria are expected to record double-digit growth in 2025, with retail volume sales also showing a moderate increase. This positive performance reflects an improvement over the challenging conditions of 2024, and the review period overall, during which sharp increases in unit ... Read More
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Sugar Confectionery in Nigeria
Sugar confectionery is set to post positive growth in both retail volume and value terms in 2025, marking a recovery from the weaker performance in 2024. However, growth has remained constrained by continued economic headwinds, including persistently high inflation and elevated product prices, altho ... Read More
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Sugar Confectionery in Romania
Volume sales of sugar confectionery in Romania are expected to remain flat in 2025, following a decline in the previous year. The stagnation is largely due to the continued impact of high inflation, which has affected the cost of living, along with the VAT increase from 9% to 19% - effective from 1 ... Read More
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Sugar Confectionery in Serbia
Sugar confectionery is expected to register both positive current value and volume growth in Serbia in 2025. Busy lifestyles are one factor driving sales, with consumers regularly buying sugar confectionery on impulse throughout the day. In addition, with chocolate confectionery seeing hefty price r ... Read More
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Sugar Confectionery in Uruguay
Sugar confectionery is expected to register healthy current value and volume growth in Uruguay in 2025, largely supported by the popularity of gummies and jellies. There is significant innovation in gummies and jellies and they are particularly popular with children and players use bright, colourful ... Read More
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Gum in Serbia
There is expected to be a slight fall in volume sales of gum in Serbia in 2025. Several factors drive the decline. Gum has an increasingly bad reputation, both in terms of its non-biodegradability, as well as its impact on dental health, especially those offerings that are high in sugar. As such, co ... Read More
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Sugar Confectionery in Saudi Arabia
Sales of sugar confectionery in Saudi Arabia grew by 7% in current value terms in 2025, reaching SAR2.2 billion. This upward trend was sustained by robust consumer demand for indulgent treats and gifting products, particularly during seasonal occasions such as Ramadan, Eid, and school holidays. Desp ... Read More
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Gum in Saudi Arabia
In 2025, gum in Saudi Arabia experienced a significant rise in retail current value terms, increasing by 6% to reach SAR1.2 billion. This growth can be attributed to the enduring consumer emphasis on personal freshness and social confidence, which remain pivotal factors in daily routines across the ... Read More
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Sugar Confectionery in Taiwan
Sugar confectionery in Taiwan continues to show solid and stable value sales growth in 2025, despite a slowdown in volume expansion among some subcategories. This trend is fuelled not only by price increases driven by inflation, but also by rising demand for products within the likes of medicated co ... Read More
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Sugar Confectionery in Portugal
Sugar confectionery is experiencing current value growth, accompanied by a stagnation in volume sales. The category continues to see notably lower demand for traditional offerings such as boiled sweets and toffees, caramels and nougat, with this downward trend reflected in sales. Generally, these se ... Read More
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Gum in Taiwan
Gum in Taiwan is undergoing a structural transformation, marked by a trend of rising value but declining volume in 2025. This phenomenon is not only linked to the impacts of COVID-19 but also reflects a deeper shift in consumer perceptions of the role and value of chewing gum. During the pandemic, w ... Read More
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Gum in Portugal
Current value and volume sales of chewing gum continue to rise in 2025, albeit at a slower pace than the previous year of the review period. This growth is primarily driven by an increase in consumption occasions, as local consumers dine out more frequently post-pandemic. Euromonitor International's ... Read More
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