Category: Candy
Candy market research reports by Euromonitor International
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Gum in Finland
Retail volume and current value sales of gum in Finland are expected to increase very marginally and slightly, respectively, in 2025. The category faces maturity and is struggling to expand. It is also noteworthy that xylitol gum faces competition from xylitol-sweetened mints, which also carry healt ... Read More
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Sugar Confectionery in Switzerland
Value sales of sugar confectionery look set to increase slightly in 2025, primarily due to rising unit prices. Global supply chain disruptions and the elevated cost of raw materials including sugar and gelatine have placed upward pressure on average retail prices. While this inflationary dynamic has ... Read More
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Sugar Confectionery in Finland
Retail current value sales of sugar confectionery in Finland are projected to see good growth in 2025, following stagnation in 2024. The per capita consumption of sugar confectionery remains high in Finland, with shops displaying impressive aisles of these products. As the competition is fierce, pla ... Read More
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Gum in Switzerland
Value sales of gum are growing modestly in 2025, supported primarily by price increases rather than rising demand. The category continues to face headwinds stemming from health and wellness trends, which discourage sugar-laden impulse purchases, as well as from growing consumer awareness around the ... Read More
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Gum in Belgium
Retail value sales of gum are set to rise very modestly in current terms in Belgium in 2025, despite a slight increase in prices. This is due to three main factors. Firstly, the category is suffering from a negative image in health and wellness terms. Secondly, gum has seen very little innovation in ... Read More
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Gum in Mexico
Value sales of gum are maintaining a positive performance in Mexico in 2025, with volume also creeping back into marginally-positive growth. While value is supported by high prices, gum is facing some challenges in light of health and wellness trends and, particularly, the negative impact of sugar o ... Read More
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Gum in the United Arab Emirates
Gum in the United Arab Emirates is projected to see strong growth in retail current value sales over 2025, only marginally slower than in 2024. Health-conscious consumers in the United Arab Emirates are increasingly turning to sugar-free chewing gum, driving a notable rise in demand. As more individ ... Read More
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Sugar Confectionery in Vietnam
In 2025, sugar confectionery in Vietnam is recording strong current value growth coupled with solid volume gains - a significant improvement compared to 2024. Brands have intensified their focus on innovation and digital engagement, primarily targeting children and young adults as their core consume ... Read More
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Gum in Malaysia
In 2025, chewing gum continues to serve a unique role in the daily routines of Malaysians, particularly among drivers and working adults. In a car-reliant culture, chewing gum is valued for its ability to freshen breath and maintain alertness during long commutes. These functional benefits have help ... Read More
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Gum in Vietnam
Gum in Vietnam is enjoying a modest recovery in 2025, reversing the recent period of decline with growth primarily driven by chewing gum. The rebound is underpinned by chewing gum’s strong association with fresh breath - a benefit highly valued in Vietnam’s culinary culture, where meals often incorp ... Read More
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Sugar Confectionery in the United Arab Emirates
In 2025, retail current value sales of sugar confectionery in the United Arab Emirates are projected to increase strongly and marginally faster than in 2024. The pursuit of indulgence is a strong growth driver of sugar confectionery in the market, mirroring the shift witnessed in consumer preference ... Read More
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Sugar Confectionery in Mexico
Sugar confectionery is seeing good growth in Mexico in 2025, with value sales strong and volume also fair. This demand is being supported by manufacturers' efforts to cater to the trends for flavour innovations and reduced-sugar products. Indeed, overarching health and wellbeing trends have led to a ... Read More
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Sugar Confectionery in Malaysia
Sales of sugar confectionery in Malaysia continue to evolve, driven by a blend of nostalgia, innovation, and increasing health awareness. For instance, Malaysian consumers are increasingly being drawn to products that offer unique sensory experiences, such as chewy, sour, or texturally rich. This is ... Read More
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Sugar Confectionery in China
Retail value sales of sugar confectionery in China are rising moderately in 2025, with only marginal growth seen in volume terms. Medicated confectionery, gummies and jellies, and mints are the key drivers, with medicated confectionery leading both value and volume growth. Boiled sweets, by contrast ... Read More
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Sugar Confectionery in Canada
Value sales of sugar confectionery will remain positive in Canada in 2025, while volume growth outperforms value. Sugar confectionery in Canada is experiencing significant price promotions as retailers attempt to offset sales declines in chocolate caused by price increases. Retailers are targeting i ... Read More
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Gum in the US
In 2025, value sales for gum in the US are rising modestly, with this growth primarily reflecting inflation rather than stronger consumer demand. Gum volume sales have been on a downward trend since 2023, aligned with pre-pandemic trends as consumers increasingly shift away from gum towards healthie ... Read More
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Sugar Confectionery in the US
In 2025, sugar confectionery in the US is recording strong value growth and improved volume growth. Volume sales are seeing marginal increases as growth turns positive following 2024’s slight decline. This turnaround is significantly supported by American consumers shifting away from chocolate produ ... Read More
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Gum in the United Kingdom
The UK gum market is experiencing positive growth in 2025, with both volume and value sales increasing. This rebound is largely attributable to the easing of inflationary pressures and the recovery of impulse sales, a key driver for gum purchases. As consumers resumed out-of-home activities, the dem ... Read More
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Gum in Canada
Value sales of gum is set to increase in Canada in 2025, however, value growth will be weaker than in 2024. This slowdown is largely attributed to the slower growth in unit prices. Companies such as Mars Wrigley are investing significantly in new product development, with Mars introducing new flavou ... Read More
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Sugar Confectionery in Denmark
Sugar confectionery enjoyed moderate current value growth and more modest retail volume growth in 2025. Gummies and jellies remained the largest subcategory, with broad appeal across various age groups and a strong presence in both packaged and loose formats. A key contributor to the subcategory’s p ... Read More
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Gum in Japan
In 2025, the gum market in Japan faces a downturn, largely influenced by research findings that indicated the ingestion of microplastics through gum consumption. This revelation, particularly in the latter half of the year, has led to a significant slump in sales. The market had previously seen a re ... Read More
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Sugar Confectionery in the United Kingdom
In 2025, the sugar confectionery market in the UK is set to experience moderate gains in both volume and value. This improvement follows a period marked by intense sugar price fluctuations and inflationary pressures, which had previously constrained growth and consumer spending. As inflation eases a ... Read More
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Gum in Denmark
Sales of gum in Denmark increased slightly in 2025, indicating a continued recovery for the category following its earlier stagnation during and immediately after the COVID-19 pandemic. While gum remains a relatively niche segment within the broader snacks landscape, the uptick in sales reflects a r ... Read More
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Sugar Confectionery in Japan
In 2025, both the volume and value of Japan's sugar confectionery market are expected to increase, continuing the growth trend from 2024 despite a declining population. This positive trajectory is largely being driven by the success of new categories such as gummies and jellies, and the ongoing popu ... Read More
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Gum in China
Value sales of gum in China are rising in 2025, primarily supported by manufacturers’ continued investment in retail channel development to boost product penetration - particularly in lower-tier cities and through the fast-growing snack store channel. With growing competition from the likes of mints ... Read More
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