Beauty and Personal Care in the United Arab Emirates

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	129 Pages	Euromonitor International	May, 2025	EP20064617

Best Price Guarantee
Price	from $2,925
Length	129 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20064617

Beauty and personal care saw strong current value growth in the United Arab Emirates in 2024. A key growth driver towards the end of the review period was the strong performance of mass-market products that fall into the “masstige” segment - products that are priced for the mass market but positioned to evoke a premium brand image. This trend is especially significant in the United Arab Emirates, where the market leans heavily towards luxury. In Dubai, the country’s most populous city and a symb...

Euromonitor International's Beauty and Personal Care in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in the United Arab Emirates
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
New brands, e-commerce platforms and private label driving growth
Leaders losing share
Gradual shift in consumer behaviour
PROSPECTS AND OPPORTUNITIES
Masstige positioning to spur growth
Growing awareness of products’ ingredients
Increasing focus on local sensibilities and preferences
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium segment benefits from high levels of disposable income
Arab brands lead the way
In-store experience remains key in the premium segment
PROSPECTS AND OPPORTUNITIES
Health and wellness trend influencing demand
Increasing focus on personalisation
Social media to continue to rise in importance
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Parents lean towards premium brands
Johnson’s Baby benefits from extensive distribution and high levels of brand recognition
Pharmacies benefits from importance of expert advice in baby and child-specific products
PROSPECTS AND OPPORTUNITIES
Innovation tailored to local needs
Potential for premium development
Online expansion to influence store-based offer
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024; Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024; Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024; Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024; Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029; Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029; Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Skinification trend influencing development of bath and shower
Unilever retains clear lead
Grocery retailers key to bath and shower distribution
PROSPECTS AND OPPORTUNITIES
Growing emphasis on ingredients
Bar soap to benefit from cost concerns, while more affluent consumers look for status symbols
Increasing interest in sustainability
CATEGORY DATA: Table 34 Sales of Bath and Shower by Category: Value 2019-2024; Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024; Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024; Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024; Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024; Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024; Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029; Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029; Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong growth for masstige colour cosmetics
Kiko Milano records dynamic performance
Beauty specialists dominates distribution
PROSPECTS AND OPPORTUNITIES
Colour cosmetics increasingly incorporating skin care properties
Rise of local and regional brands and focus on traditional ingredients
Layering trend to favour lip products
CATEGORY DATA: Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024; Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024; Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024; Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024; Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024; Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024; Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024; Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029; Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
DEODORANTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising hygiene awareness boosts demand
Unilever closes gap on leader
Consumers purchase deodorants alongside groceries
PROSPECTS AND OPPORTUNITIES
Increase in exercise to boost demand for deodorants
Growing interest in multi-functional products
Skinification and dermo products to expand in deodorants
CATEGORY DATA: Table 54 Sales of Deodorants by Category: Value 2019-2024; Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024; Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024; Table 57 NBO Company Shares of Deodorants: % Value 2020-2024; Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024; Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024; Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029; Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029; Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hair removers/bleaches remains dominant
Veet retains clear lead
Modern grocery retailers dominate
PROSPECTS AND OPPORTUNITIES
Growing threat from professional services
Concerns about harsh chemicals
Innovation in waxing
CATEGORY DATA: Table 63 Sales of Depilatories by Category: Value 2019-2024; Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024; Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024; Table 66 NBO Company Shares of Depilatories: % Value 2020-2024; Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024; Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029; Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Deep-rooted cultural significance
Traditional Arabian brands play key role
Beauty specialists dominates distribution
PROSPECTS AND OPPORTUNITIES
Local brands look to capitalise on viral trends
Layering trend offers potential, while hair mists and body care products drive consumers to fragrance brands
Working to provide more personalised recommendations
CATEGORY DATA: Table 70 Sales of Fragrances by Category: Value 2019-2024; Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024; Table 72 NBO Company Shares of Fragrances: % Value 2020-2024; Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024; Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024; Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024; Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029; Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing interest in scalp health
Procter & Gamble retains lead, but sees further share decline
Hypermarkets and supermarkets have key role, while e-commerce grows strongly
PROSPECTS AND OPPORTUNITIES
Looking for products tailored to local needs
Blurring the lines between health and hair care
Women’s participation in paid workforce presenting opportunities for hair care brands
CATEGORY DATA: Table 78 Sales of Hair Care by Category: Value 2019-2024; Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024; Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024; Table 81 NBO Company Shares of Hair Care: % Value 2020-2024; Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024; Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024; Table 84 LBN Brand Shares of Colourants: % Value 2021-2024; Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024; Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024; Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024; Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029; Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029; Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing interest in high-end products
Leaders lose share
Beauty specialists is the leading channel
PROSPECTS AND OPPORTUNITIES
Further growth anticipated
Men’s spas to expand awareness and support growth
Rise of unisex deodorants threatens development of men’s products
CATEGORY DATA: Table 91 Sales of Men’s Grooming by Category: Value 2019-2024; Table 92 Sales of Men’s Grooming by Category: % Value Growth 2019-2024; Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024; Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024; Table 95 NBO Company Shares of Men’s Grooming: % Value 2020-2024; Table 96 LBN Brand Shares of Men’s Grooming: % Value 2021-2024; Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024; Table 98 Forecast Sales of Men’s Grooming by Category: Value 2024-2029; Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Upmarket shift in demand for toothpaste
Colgate-Palmolive takes the lead, but smaller players thrive
Oral care products purchased alongside groceries
PROSPECTS AND OPPORTUNITIES
Continued growth ahead
Health consciousness to shape innovation
Increasing fragmentation of the competitive landscape
CATEGORY DATA: Table 100 Sales of Oral Care by Category: Value 2019-2024; Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024; Table 102 Sales of Toothbrushes by Category: Value 2019-2024; Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024; Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024; Table 105 NBO Company Shares of Oral Care: % Value 2020-2024; Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024; Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024; Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024; Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029; Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029; Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029; Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Integration of beauty and wellness
Bioderma continues rise up the rankings to take top spot
Beauty specialists lead, while e-commerce and pharmacies see strong growth
PROSPECTS AND OPPORTUNITIES
Growing focus on longevity
Growing focus on local culture and heritage
Mindset makeovers
CATEGORY DATA: Table 113 Sales of Skin Care by Category: Value 2019-2024; Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024; Table 115 NBO Company Shares of Skin Care: % Value 2020-2024; Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024; Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024; Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024; Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024; Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024; Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024; Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029; Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium products seeing strong growth
L’Oréal extends lead with fast-growing premium brands
Pharmacies consolidates dominant position in sun care
PROSPECTS AND OPPORTUNITIES
Multiple factors to support growth
Tourism exerts strong influence on demand
Ethical considerations to play a growing role in purchasing decisions
CATEGORY DATA: Table 124 Sales of Sun Care by Category: Value 2019-2024; Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024; Table 126 NBO Company Shares of Sun Care: % Value 2020-2024; Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024; Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024; Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029; Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029