Beauty and Personal Care in Serbia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	94 Pages	Euromonitor International	May, 2025	EP20050497

Best Price Guarantee
Price	from $2,925
Length	94 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20050497

The picture was generally positive for beauty and personal care in Serbia in 2024. With inflation easing, there was moderate current and constant value growth. Volume growth was more muted, as continuing population decline, due to high levels of emigration, dampened sales.

Euromonitor International's Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Serbia
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN SERBIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lower value growth for mass than premium
L'Oréal holds on to lead and gains further value share
Price sensitivity gives boost to private label
PROSPECTS AND OPPORTUNITIES
Continuing lower value growth than premium
Consumers continue to be price sensitive
Continuing innovation keeps consumers engaged
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium fragrances account for most value sales
L'Oréal holds on to strong lead and gains further value share
Social media key driver of value sales
PROSPECTS AND OPPORTUNITIES
Premium outperforms mass in terms of value growth
Growing competition from higher quality mass brands
Continuing innovation and frequent product launches
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy value growth, as parents opt for quality
Beiersdorf retains commanding lead
Health and personal care stores lead
PROSPECTS AND OPPORTUNITIES
Modest value growth over forecast period
Consumers continue to be price sensitive
Increasing focus on greener offerings
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024; Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024; Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024; Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029; Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029; Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Marginal fall in volume sales
Beiersdorf holds on to tight lead
Supermarkets continue to lead distribution
PROSPECTS AND OPPORTUNITIES
Liquid soap registers highest value growth
Consumers continue to be price sensitive
Increasing focus on greener solutions
CATEGORY DATA: Table 33 Sales of Bath and Shower by Category: Value 2019-2024; Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024; Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024; Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024; Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024; Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024; Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029; Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029; Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy performance for colour cosmetics
Recently launched Italian brand Kiko goes from strength to strength
Continuing expansion of distribution through drugstores
PROSPECTS AND OPPORTUNITIES
Healthy growth over forecast period
Consumers continue to be price sensitive
Continuing innovation drives sales
CATEGORY DATA: Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024; Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024; Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024; Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024; Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029; Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029; Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
DEODORANTS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Roll-ons register highest value growth
Beiersdorf holds on to strong lead
E-commerce registers highest value growth
PROSPECTS AND OPPORTUNITIES
Continuing growth over forecast period
Consumers continue to be price sensitive
Focus on clean ingredients and effectiveness
CATEGORY DATA: Table 51 Sales of Deodorants by Category: Value 2019-2024; Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024; Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024; Table 54 NBO Company Shares of Deodorants: % Value 2020-2024; Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024; Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024; Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029; Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029; Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Razors and blades register highest value growth
Bic continues to lead, but Wilkinson Swords gains most value share
Drugstores continue to account for most value sales
PROSPECTS AND OPPORTUNITIES
Fall in volume sales, due to continuing population decline
Focus on more natural ingredients
Continuing advancements in product offerings
CATEGORY DATA: Table 60 Sales of Depilatories by Category: Value 2019-2024; Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024; Table 62 NBO Company Shares of Depilatories: % Value 2020-2024; Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024; Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029; Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy performance for fragrances
Premium player Puig holds on to top spot
E-commerce increasingly important
PROSPECTS AND OPPORTUNITIES
Continued growth over forecast period
E-commerce continues to gain value share
Influence of new market entrants
CATEGORY DATA: Table 66 Sales of Fragrances by Category: Value 2019-2024; Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024; Table 68 NBO Company Shares of Fragrances: % Value 2020-2024; Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024; Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024; Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024; Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029; Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing range of products supports value growth
Henkel holds on to lead, closely followed by L’Oréal
E-commerce registers highest value growth
PROSPECTS AND OPPORTUNITIES
Stable growth over forecast period
Increasing skinification of hair care
Players adopt a more sustainable positioning
CATEGORY DATA: Table 74 Sales of Hair Care by Category: Value 2019-2024; Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024; Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024; Table 77 NBO Company Shares of Hair Care: % Value 2020-2024; Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024; Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024; Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024; Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024; Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029; Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029; Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Men’s grooming expanding beyond basic hygiene and shaving
Sarantis narrows the gap with Procter & Gamble
Healthy value growth for e-commerce
PROSPECTS AND OPPORTUNITIES
Further stable growth over forecast period
Diversifying trends driven by demographics
A more natural positioning, as well as sensitive skin and multifunctionality key growth segments
CATEGORY DATA: Table 85 Sales of Men’s Grooming by Category: Value 2019-2024; Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024; Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024; Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024; Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024; Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024; Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024; Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029; Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy value growth for oral care in 2024
Colgate-Palmolive holds on to commanding lead
E-commerce registers highest value growth
PROSPECTS AND OPPORTUNITIES
Continuing stable growth over forecast period
Increasing demand for greener and more natural offerings
Continuing innovation to keep consumers engaged
CATEGORY DATA: Table 94 Sales of Oral Care by Category: Value 2019-2024; Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024; Table 96 Sales of Toothbrushes by Category: Value 2019-2024; Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024; Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024; Table 99 NBO Company Shares of Oral Care: % Value 2020-2024; Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024; Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029; Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029; Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029; Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy value growth for skin care in 2024
L'Oréal holds on to strong lead
Drugstores continue to be key distributors
PROSPECTS AND OPPORTUNITIES
Acne treatments register highest value growth
Players adopt a greener positioning
Skin care sees constant innovation
CATEGORY DATA: Table 105 Sales of Skin Care by Category: Value 2019-2024; Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024; Table 107 NBO Company Shares of Skin Care: % Value 2020-2024; Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024; Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024; Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029; Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Very healthy value growth in 2024
Beiersdorf, with its Nivea brand, continues to hold strong lead
E-commerce sees significant growth
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Blurring of lines between skin care and sun care
Continuing innovation over forecast period
CATEGORY DATA: Table 112 Sales of Sun Care by Category: Value 2019-2024; Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024; Table 114 Sales of Sun Care by Premium vs Mass: % Value 2019-2024; Table 115 NBO Company Shares of Sun Care: % Value 2020-2024; Table 116 LBN Brand Shares of Sun Care: % Value 2021-2024; Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024; Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029; Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029