Beauty and Personal Care in Hungary

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	138 Pages	Euromonitor International	May, 2025	EP20022045

Best Price Guarantee
Price	from $2,925
Length	138 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20022045

In 2024, beauty and personal care in Hungary experienced significant double-digit growth, building on several previous years of similar growth results. This increase was fuelled by rising consumer purchasing power, a growing interest in wellness, and changing consumer preferences for high-quality and effective products.

Euromonitor International's Beauty and Personal Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Hungary
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN HUNGARY
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
The facial care boom supports growth in skin and sun care during 2024
Unilever Magyarország Kft retains its lead while second placed Beiersdorf Kft improves its share
Health and beauty specialists lead sales, while retail e-commerce records gradual growth
PROSPECTS AND OPPORTUNITIES
A continued focus on facial care is set to support ongoing growth for mass beauty and personal care
Sustainability is set to come to the fore as consumers and businesses become more responsible
dm-drogerie markt will continue to be a strong player, focusing on private label goods
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
The ageing population fuels demand for advanced anti-ageing and sun care
The desire for prestige and luxurious ownership drives growth for competitors
Premium retail shifts to include affordable goods, attracting higher footfall
PROSPECTS AND OPPORTUNITIES
Growing purchasing power and interest from Gen Z is set to drive growth
The expansion of dermo-cosmetic products will support the premium market
Personalisation will increasingly influence premium beauty and personal care
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
A growing demand for ultra-sensitive and allergy-friendly formulas
Premiumisation continues during 2024, despite consumers budget constraints
Private label offerings and health and beauty specialists strengthening their market positions
PROSPECTS AND OPPORTUNITIES
There is set to be further expansion of sensitive and clean formulations
Launches are expected to focus on premium and science-backed goods
Environmental concerns are set to inform new product development and innovation
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024; Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024; Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024; Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024; Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029; Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029; Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
A growing demand for skin-friendly and ingredient-conscious products
Wellness, self-care, and sleep-enhancing bathing experiences trend in 2024
Large formats and multi-purpose solutions gain traction
PROSPECTS AND OPPORTUNITIES
Dermo cosmetics and allergy-friendly bath products are set to expand
Duopacks and multipurpose products are expected to lead the mass market
Wellness and experience driven products are set to shape product development
CATEGORY DATA: Table 34 Sales of Bath and Shower by Category: Value 2019-2024; Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024; Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024; Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024; Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024; Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024; Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029; Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029; Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lip products drive demand as consumers invest in small indulgences
L’Oréal retains its lead, while Primor Kozmetikai gains share with its brand Essence
Health and personal care stores showcase strong growth, offering the ability to test products
PROSPECTS AND OPPORTUNITIES
Marketing claims are set to focus on filter effects and performance-boosting properties
A cross-tier strategy can bridge the gap between mass and premium beauty
Innovation in set to focus on multi-use products with sustainable formats
CATEGORY DATA: Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024; Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024; Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024; Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024; Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024; Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024; Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024; Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029; Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
DEODORANTS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
The growing popularity of stick deodorants as consumers appreciate sustainable alternatives
The expansion of private label goods and refillable formats
dm-Drogerie Markt supports the leading position of health and personal care stores
PROSPECTS AND OPPORTUNITIES
Strong brand loyalty and growing interest in deodorant sticks will drive price competition
Refillable and sustainable packaging is set to become more mainstream
Product innovation focuses on longer-lasting, multifunctional deodorants
CATEGORY DATA: Table 54 Sales of Deodorants by Category: Value 2019-2024; Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024; Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024; Table 57 NBO Company Shares of Deodorants: % Value 2020-2024; Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024; Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024; Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029; Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029; Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
A market correction following strong sales leads to a decline in value growth
Value packs and private labels gain ground as Reckitt Benckiser retains the lead
Male grooming is expanding, supporting sales for body and intimate shaving
PROSPECTS AND OPPORTUNITIES
Brand loyalty is set to remain strong, however, price sensitivity will shape purchases
Electric and salon-based hair removal will challenge growth for depilatories
Innovation is set to focus on sustainability, aligning with consumer demands
CATEGORY DATA: Table 63 Sales of Depilatories by Category: Value 2019-2024; Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024; Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024; Table 66 NBO Company Shares of Depilatories: % Value 2020-2024; Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024; Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029; Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Polarising trends as both dupes and premium fragrances drive sales
Body mist brands benefit from rising interest from Generation Z
Health and beauty specialists lead distribution while retail e-commerce improves its share
PROSPECTS AND OPPORTUNITIES
Digital influencers will drive discovery and sales over the forecast period
Niche and exotic scents are expected to gain popularity across the forecast period
Sustainable packaging solutions are set to become more commonplace
CATEGORY DATA: Table 70 Sales of Fragrances by Category: Value 2019-2024; Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024; Table 72 NBO Company Shares of Fragrances: % Value 2020-2024; Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024; Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024; Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024; Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029; Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mass market players focus on a professional image to offer convenient at-home solutions
Henkel Magyarország retains its lead, while Procter & Gamble improves its share, offering mass market shampoo
Health and beauty specialists lead sales supported by the strong performance of private label lines
PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by complementary and professional hair care products
Personalised hair care routines will drive sales over the forecast period
There is set to be a surge in hair care serums and treatments, inspired by facial care
CATEGORY DATA: Table 78 Sales of Hair Care by Category: Value 2019-2024; Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024; Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024; Table 81 NBO Company Shares of Hair Care: % Value 2020-2024; Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024; Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024; Table 84 LBN Brand Shares of Colourants: % Value 2021-2024; Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024; Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024; Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024; Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029; Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029; Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premiumisation drives growth, while male skin care routines expand
Procter & Gamble retains its lead while Primor Kozmetikai improves its share through its fragrances
Men’s grooming experiences a growing focus on products to prevent hair loss
PROSPECTS AND OPPORTUNITIES
Premiumisation and men’s skincare is set to support ongoing growth
Men’s grooming is expected to become more diverse and sophisticated
Innovative is set to focus on sustainability and multifunctionality to attract consumers
CATEGORY DATA: Table 91 Sales of Men’s Grooming by Category: Value 2019-2024; Table 92 Sales of Men’s Grooming by Category: % Value Growth 2019-2024; Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024; Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024; Table 95 NBO Company Shares of Men’s Grooming: % Value 2020-2024; Table 96 LBN Brand Shares of Men’s Grooming: % Value 2021-2024; Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024; Table 98 Forecast Sales of Men’s Grooming by Category: Value 2024-2029; Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
The expansion of oral care routines support ongoing sales in 2024
The teeth whitening market slows as profession whitening treatments rise
GlaxoSmithKline Kft retains the lead, while seeing the strongest improvement in share
PROSPECTS AND OPPORTUNITIES
Growth is expected to be supported by premiumisation and ongoing sales of electric toothbrushes
Incorporating more oral care products into routines is set to boost growth
Sustainable and herbal innovations are set to shape product innovations across the forecast period
CATEGORY DATA: Table 100 Sales of Oral Care by Category: Value 2019-2024; Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024; Table 102 Sales of Toothbrushes by Category: Value 2019-2024; Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024; Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024; Table 105 NBO Company Shares of Oral Care: % Value 2020-2024; Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024; Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024; Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024; Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029; Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029; Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029; Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium anti-ageing products support a strong uplift in retail value sales
L’Oréal Magyarország Kft retains its lead, although share is lost as Beiersdorf improves its position
Health and beauty specialists dedicate more space to facial care products
PROSPECTS AND OPPORTUNITIES
The ongoing demand for anti-ageing is set to bolster growth across the forecast period
Sustainable packaging solutions set to come to the fore due to new EU directive
Customisation and multifunctional routines are expected to support volume growth
CATEGORY DATA: Table 113 Sales of Skin Care by Category: Value 2019-2024; Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024; Table 115 NBO Company Shares of Skin Care: % Value 2020-2024; Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024; Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024; Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024; Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024; Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024; Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024; Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029; Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premiumisation, added-ingredients and self-tanning bolsters growth in 2024
Beiersdorf retains its lead while Cremax records an uplift in share with brand Uriage
Health and personal care stores lead distribution while e-commerce declines
PROSPECTS AND OPPORTUNITIES
Year-round use of sun protection will support ongoing growth across the forecast period
The expansion of baby and child specific sun care is set to bolster sales
There is set to be a focus on sustainable and dermatologically-backed sun care
CATEGORY DATA: Table 124 Sales of Sun Care by Category: Value 2019-2024; Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024; Table 126 NBO Company Shares of Sun Care: % Value 2020-2024; Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024; Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024; Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029; Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029