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Analgesics in Italy

Publisher Euromonitor International
Published Oct 23, 2025
Length 26 Pages
SKU # EP20503398

Description

In 2025, sales of OTC analgesics in Italy were boosted by a very high incidence of flu that occurred at the beginning of the year, which was particularly widespread among adults and the elderly. This wave of cases led to a significant increase in demand for medicines to manage flu symptoms, including analgesics, pushing value sales well above seasonal averages. Self-medication is already a key trend among the Italian population, with many people increasingly inclined to manage minor health prob...

Euromonitor International's Analgesics in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Systemic Analgesics, Topical Analgesics/Anaesthetic.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Analgesics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Analgesics in Italy
Euromonitor International
October 2025
List Of Contents And Tables
ANALGESICS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
High incidence of flu boosts demand for analgesics
Market share is concentrated among top two players
Pharmacies are the ‘go-to’ channel for analgesics
PROSPECTS AND OPPORTUNITIES
Maturity of the analgesics category offers limited scope for future growth
Innovation to focus on fast-acting formulas and products for women
Sustainability agenda will shape corporate strategy
CATEGORY DATA
Table 1 Sales of Analgesics by Category: Value 2020-2025
Table 2 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Analgesics: % Value 2021-2025
Table 4 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 5 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 6 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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