Category: Alternative & Complementary Medicine
Alternative & Complementary Medicine market research reports by Euromonitor International
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Herbal/Traditional Products in Norway
Herbal/Traditional Products in Norway Herbal/traditional products is expected to see modest current value growth in Norway in 2024. As has been the case through most of the review period, the category is expected to grow at a slower pace than the overall consumer health industry, despite developing ... Read More
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Herbal/Traditional Products in Lithuania
Herbal/Traditional Products in Lithuania Herbal/traditional products is posting moderate growth in terms of volume sales but falling in terms of current value sales in Lithuania in 2024. Local consumers still prefer standard OTC products, as they seek solutions that they believe will act quickly and ... Read More
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Herbal/Traditional Products in Israel
Herbal/Traditional Products in Israel Herbal/traditional products is set to see current value growth in Israel in 2024. Consumer demand for herbal/traditional products remains high despite rising prices as many consumers are very keen to switch from consuming synthetic chemicals to using products th ... Read More
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Herbal/Traditional Products in Uruguay
Herbal/Traditional Products in Uruguay The rising interest in natural products is supporting sales of herbal/traditional products. This is particularly the case in areas such as digestives and cough and cold goods. Some consumers choose to use herbal products as they consider them healthier and are ... Read More
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Herbal/Traditional Products in Latvia
Herbal/Traditional Products in Latvia Herbal/traditional products remain very popular in Latvia, where they are usually used for tackling minor illnesses. Indeed, consumers in Latvia are already quite familiar with using herbal/traditional remedies for the treatment and prevention of health problems ... Read More
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Herbal/Traditional Products in Nigeria
Herbal/Traditional Products in Nigeria Herbal/traditional products maintain a significant role in Nigeria, with many traditional remedies passed down through generations. These alternatives are widely embraced by consumers, not only for their perceived safety but also for their cost-effectiveness co ... Read More
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Herbal/Traditional Products in Kazakhstan
Herbal/Traditional Products in Kazakhstan Herbal/traditional products registered moderate volume growth in 2024, with sales driven by rising health consciousness in Kazakhstan since the pandemic. The population is more attentive to their health and wellbeing and is paying closer attention to the com ... Read More
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Herbal/Traditional Products in Egypt
Herbal/Traditional Products in Egypt Herbal/traditional products is a winning category in Egypt in 2024, thanks to aligning well with overall health and wellbeing trends. Many consumers perceive herbal/traditional products as more natural and wholesome compared to synthetic or processed alternatives ... Read More
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Herbal/Traditional Products in Peru
Herbal/Traditional Products in Peru Herbal/traditional products is a growing landscape in 2024, where the economic crisis has made many consumers prefer cheaper products when treating discomfort and illnesses. This benefits herbal/traditional products, which tend to have much lower prices than most ... Read More
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Herbal/Traditional Products in Estonia
Herbal/Traditional Products in Estonia In 2024, herbal and traditional products in Estonia remains deeply embedded in the country’s cultural heritage, with consumers continuing to show a strong preference for natural remedies that have been passed down through generations. Herbal products like chamo ... Read More
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Herbal/Traditional Products in Saudi Arabia
Herbal/Traditional Products in Saudi Arabia Retail value sales of herbal/traditional products in Saudi Arabia continue to rise in 2024, with particularly strong and rising demand for herbal/traditional cough, cold and allergy (hay fever) remedies, herbal/traditional topical analgesics, herbal/tradit ... Read More
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Herbal/Traditional Products in Costa Rica
Herbal/Traditional Products in Costa Rica Demand for herbal/traditional products has remained robust in Costa Rica in 2024, with all categories expanding in volume terms. Sales continue to be underpinned by increasing concerns about the potentially harmful side effects and contraindications of activ ... Read More
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Herbal/Traditional Products in Ecuador
Herbal/Traditional Products in Ecuador Ecuador has a rich tradition of using herbal remedies and traditional medicine, and there is a high level of acceptance and trust in these products, which are perceived to offer effective results and fewer adverse effects. Products enjoy good penetration and ar ... Read More
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Herbal/Traditional Products in Guatemala
Herbal/Traditional Products in Guatemala Herbal/traditional products is expected to perform well in Guatemala in 2024, with both current and constant value growth. These is a strong culture and history of using natural remedies and medicines to treat certain conditions or ailments and this continues ... Read More
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Herbal/Traditional Products in Ireland
Herbal/Traditional Products in Ireland Retail current value growth is expected to be maintained in herbal/traditional products in Ireland in 2024, although the rate of increase is set to slow significantly compared with the previous year. This slowdown comes as consumer spending normalises after a p ... Read More
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Herbal/Traditional Products in Finland
Herbal/Traditional Products in Finland Herbal/traditional products in Finland is posting healthy current value growth in 2024, stemming from increased consumer interest in natural ingredients, as well as manufacturer activity. The offer of herbal/traditional products has expanded considerably, with ... Read More
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Herbal/Traditional Products in Portugal
Herbal/Traditional Products in Portugal Herbal/traditional products witnessed robust growth in retail value terms over 2024. These products are increasingly perceived as a reasonable alternative when it comes to minor health issues. This behaviour is most visible among younger mid-to-high income ear ... Read More
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Herbal/Traditional Products in South Korea
Herbal/Traditional Products in South Korea Herbal/traditional products is expected to maintain slow and stable growth in South Korea in 2024. Thanks to the brand JungKwanJang, herbal/traditional products in South Korea boasts significant value sales. In 2024, JungKwanJang is expected to hold a comma ... Read More
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Herbal/Traditional Products in Australia
Herbal/Traditional Products in Australia Following the release of plant-based PanaNatra acetaminophen from Haleon Australia Pty Ltd, VoltaNatra pain relief cream was launched in Australia, claiming to offer everyday relief from muscle and mild joint pain using naturally-derived active ingredients, s ... Read More
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Herbal/Traditional Products in Spain
Herbal/Traditional Products in Spain Herbal/traditional products in Spain continue to gain acceptance among consumers in 2024, leading to healthy growth rates for the category. Herbal/traditional topical analgesics is the best performing category, while sales are also supported by herbal remedies in ... Read More
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Herbal/Traditional Products in the Netherlands
Herbal/Traditional Products in the Netherlands Herbal and traditional products are gaining traction among Dutch consumers, driven by a sustained preference for natural formulations that minimise the risk of side effects and avoid chemically-based or artificial ingredients. This trend reflects a broa ... Read More
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Herbal/Traditional Products in Dominican Republic
Herbal/Traditional Products in Dominican Republic Herbal/traditional products is a sizeable product area in the Dominican Republic and is expected to register moderate current value growth in 2024. As consumers continue to prioritise health and wellness and look to adopt a more natural and holistic ... Read More
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Herbal/Traditional Products in Bulgaria
Herbal/Traditional Products in Bulgaria The well-developed self-medication trend among Bulgarian consumers continues to sustain growth in herbal/traditional products over 2024. There is a long-standing tradition of herbal healing in Bulgarian culture which is being passed down through the generation ... Read More
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Herbal/Traditional Products in Bosnia and Herzegovina
Herbal/Traditional Products in Bosnia and Herzegovina In 2024, herbal/traditional products continues to experience significant consumer demand in Bosnia and Herzegovina, making it one of the strongest-performing categories within consumer health. Consumers in Bosnia and Herzegovina are increasingly ... Read More
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Herbal/Traditional Products in Georgia
Herbal/Traditional Products in Georgia In 2024, the growth of herbal and traditional products in Georgia is supported by increased consumer interest in dietary supplements and cough treatments. This growth is facilitated by a broader range of herbal and traditional options available within these seg ... Read More
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