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Innovation in B2B networks

Innovation in B2B networks

Collaborative innovation has led to the development of the concept of 'innovation networks' - defined as evolving systems of mutual dependency, based on resource relationships in which systemic character is the outcome of interactions, processes, procedures and institutionalization.

When analyzing innovation on a collective level, concern regarding actors’ heterogeneity and its effects on the innovation process emerges as relevant. However, in marketing studies, this topic has not been significantly developed.

Innovation as a collective process involves a multitude of very heterogeneous business actors. Actors – such as companies, intermediaries, research centers, governmental institutions, trade unions, universities, laboratories, technology centers, development organizations, local and international associations – join together to achieve mutually defined goals.

Hence the need for - and relevance of - this special two-part ebook, which is the first of its kind to examine innovation within b2b networks in two parts. Part one is entitled 'Innovation networks: the key role of actors' while the second is 'Organizing for innovation networks'.

Together, the two parts provide a comprehensive resource for b2b innovation and cover:

- Exploring the different sources of heterogeneity among actors

- Exploring the various goals of actors in innovation networks

- Mediating actors’ heterogeneity

- Dynamics of an innovation network

- Business models in innovation networks

- Coordination in innovation networks

- Different types of innovation networks

Actors' roles in interaction and innovation in local systems: a conceptual taxonomy,Actors’ heterogeneity and the context of interaction in affecting innovation networks,Business networks along innovation life cycle,Contracts, relationships and innovation in business-to-business exchanges,Divergent goals in supplier-customer co-development process: an integrated framework,Drivers of institutional innovation in networks: unleashing the innovation potential of domesticated markets,Goal diversity and resource development in an inter-organisational project,Heuristics-in-use in industrial interfirm-collaborating clusters,Innovation network trajectories: the role of time and history,Innovative and networked business functions: customer-driven procurement,Interorganizational network and innovation: a bibliometric study and proposed research agenda ,Is this network for you or for me? The pursuit of self and collective interests in a strategic network.,Knowledge transfer between actors in the innovation system: a study of higher education institutions (HEIS) and SMES,Section Header,Special Issue Editorial 1,Special Issue Editorial 2,The relationship between organizational characteristics and membership of a biotechnology industry board-of-directors-network,Understanding solutions as technology-driven business innovations

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