Nailsalon Market Size, Share, Trends, Industry Analysis, and Forecast (2025 – 2031)

Nail Salon Market Size

The global nail salonmarket size was valued at $9.33 billion in 2025 and is projected to reach $13.23 billion by 2031, growing at a CAGR of 6.0% during the forecast period.

Nail Salon Market Overview

Nail salons represent a lucrative business opportunity within the beauty industry, combining creativity with customer service. Companies can benefit from this sector by capitalizing on the growing demand for personal grooming and aesthetic services. Nail salons typically operate under a straightforward business model, making it relatively easy to establish and manage. This simplicity allows owners to focus on enhancing customer experiences and building strong relationships, which are crucial for client retention and referrals.

Additionally, by diversifying services—such as offering manicures, pedicures, and nail art—salons can attract a broader clientele and increase revenue streams. Implementing loyalty programs can further encourage repeat business, fostering a loyal customer base that contributes to financial stability. Moreover, establishing an online presence is essential; it enhances brand awareness and allows salons to engage with clients beyond physical visits, ultimately improving customer service and satisfaction. By leveraging these strategies, companies in the nail salon industry can not only thrive financially but also create meaningful connections with their clients, leading to long-term success and community engagement.

Nail Salon Market Dynamics

The nail salonmarket is expected to witness significant growth in the future due to the increasing emphasis on personal grooming and self-care, rising awareness of nail health and hygiene among consumers, and growing influence of social media and fashion trends, particularly among younger demographics. However, the intense competition leading to price sensitivity among consumers, compliance with health and safety regulations can be challenging, and economic downturns affecting discretionary spending on beauty services are restraining the growth of the market.

Furthermore, growing demand for natural and organic nail care products, expansion into male grooming services as societal norms shift, and technological advancements improving service delivery and customer experience are the key trends propelling the nail salonmarket.

Increasing Emphasis on Personal Grooming and Self-Care is Driving the Nail Salon Market

The increasing emphasis on personal grooming and self-care is significantly impacting the nail salon market, driven by both consumer behavior and industry initiatives.

• For instance, in 2017, there were approximately 56,000 nail salons operating in the United States, reflecting a robust demand for nail care services as part of personal grooming routines.

Moreover, the COVID-19 pandemic heightened awareness around personal hygiene, leading to a surge in demand for nail care products and services that emphasize cleanliness and health.

Government initiatives have also played a role; for example, health departments in various regions have issued guidelines to ensure nail salons adhere to strict hygiene protocols, thereby boosting consumer confidence in these establishments. This has been particularly important as consumers are increasingly concerned about health risks associated with nail services. Additionally, brands are introducing eco-friendly and non-toxic nail products to cater to the rising consumer preference for sustainable beauty options.

• In 2021, several companies launched "5-free" and "10-free" nail polishes that exclude harmful chemicals, further tapping into the self-care market while promoting healthier alternatives.

Overall, these trends indicate a strong correlation between the growing focus on personal grooming and the expansion of the nail salon market.

By End User, the Women’s Segment is projected to be the Largest Segment in the Nail Salon Market

Women’s is the largest segment in the nail salonmarket, driven by various social and economic factors.

• For instance, the rise of social media platforms such as Instagram and TikTok has played a crucial role in popularizing nail art among younger women, with influencers showcasing unique designs that encourage salon visits.
• For example, in late 2022, various brands launched eco-friendly nail products, responding to the growing demand for sustainable beauty options among women who prioritize both aesthetics and environmental responsibility.

Furthermore, government initiatives promoting health and hygiene standards in salons have bolstered consumer confidence, making women more inclined to seek professional nail care services. As a result, the women's segment is not only expanding but evolving to meet diverse consumer needs, positioning itself as a key driver of growth within the nail salon industry across North America.

By Geography, North America holds the Largest Share in the Market Revenue

North American region holds the largest share of the nail salonmarket, driven by several interrelated factors, primarily driven by a cultural shift towards personal grooming and self-care. Influential figures in popular culture, such as celebrities like Kylie Jenner and Billie Eilish, have significantly popularized nail art, leading to increased interest among millennials and Gen Z consumers.

• Additionally, companies such as Prose Nails are expanding their franchises across the U.S., emphasizing high cleanliness standards and innovative services, which resonate well with health-conscious clients post-pandemic.

Government initiatives promoting health and hygiene in salons have also bolstered consumer confidence, ensuring that safety measures are in place. Furthermore, the introduction of eco-friendly products and treatments by brands like OPI caters to the growing demand for sustainable beauty options. As a result, the North American nail salon market is not only thriving but also evolving to meet the diverse needs of its clientele, making it a dynamic sector within the beauty industry.

Key Target Audience:

• Consumers
• Beauty Influencers and Social Media
• Regulatory Bodies
• Nail Salon Owners and Operators
• Product Manufacturers

List of the Key Players Profiled in the Report Includes:

• Revive Nails & Massage Therapy
• Alluring Nails & Tanning
• Milano Nail Spa The Height
• Soho Beauty & Nail Boutique
• J and J Nails & Spa
• Hana Nail
• Shian Nails
• Nailaholics
• LOTUS NAILBAR & SPA
• ZAZAZOO Nail Salon

Market Segmentation:

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Age Group:

• Below 18 Year
• 19 to 26 Year
• 27 to 40 Year
• Above 40 years

Market by, Service:

• Manicure
• Pedicure
• Fiberglass & Silk Wraps
• UV Gel Overlays & Extensions
• Acrylic Overlays & Extensions
• Nail Art

Market by, Location Type:

• Standalone Salons
• Salon Chains
• Spa and Wellness Centres

Market by, End User:

• Women
• Men

Market by, Geography:

The nail salonmarket report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

The report offers insights into the following aspects:

• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.
• Analysis of the market structure by identifying various segments and sub-segments of the market.
• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.
• Understand major player profiles in the market and analyze their business strategies.
• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.