
Nailsalon Market Size, Share, Trends, Industry Analysis, and Forecast (2025 – 2031)
Description
Nail Salon Market Size
The global nail salonmarket size was valued at $9.33 billion in 2025 and is projected to reach $13.23 billion by 2031, growing at a CAGR of 6.0% during the forecast period.
Nail Salon Market Overview
Nail salons represent a lucrative business opportunity within the beauty industry, combining creativity with customer service. Companies can benefit from this sector by capitalizing on the growing demand for personal grooming and aesthetic services. Nail salons typically operate under a straightforward business model, making it relatively easy to establish and manage. This simplicity allows owners to focus on enhancing customer experiences and building strong relationships, which are crucial for client retention and referrals.
Additionally, by diversifying services—such as offering manicures, pedicures, and nail art—salons can attract a broader clientele and increase revenue streams. Implementing loyalty programs can further encourage repeat business, fostering a loyal customer base that contributes to financial stability. Moreover, establishing an online presence is essential; it enhances brand awareness and allows salons to engage with clients beyond physical visits, ultimately improving customer service and satisfaction. By leveraging these strategies, companies in the nail salon industry can not only thrive financially but also create meaningful connections with their clients, leading to long-term success and community engagement.
Nail Salon Market Dynamics
The nail salonmarket is expected to witness significant growth in the future due to the increasing emphasis on personal grooming and self-care, rising awareness of nail health and hygiene among consumers, and growing influence of social media and fashion trends, particularly among younger demographics. However, the intense competition leading to price sensitivity among consumers, compliance with health and safety regulations can be challenging, and economic downturns affecting discretionary spending on beauty services are restraining the growth of the market.
Furthermore, growing demand for natural and organic nail care products, expansion into male grooming services as societal norms shift, and technological advancements improving service delivery and customer experience are the key trends propelling the nail salonmarket.
Increasing Emphasis on Personal Grooming and Self-Care is Driving the Nail Salon Market
The increasing emphasis on personal grooming and self-care is significantly impacting the nail salon market, driven by both consumer behavior and industry initiatives.
Government initiatives have also played a role; for example, health departments in various regions have issued guidelines to ensure nail salons adhere to strict hygiene protocols, thereby boosting consumer confidence in these establishments. This has been particularly important as consumers are increasingly concerned about health risks associated with nail services. Additionally, brands are introducing eco-friendly and non-toxic nail products to cater to the rising consumer preference for sustainable beauty options.
By End User, the Women’s Segment is projected to be the Largest Segment in the Nail Salon Market
Women’s is the largest segment in the nail salonmarket, driven by various social and economic factors.
By Geography, North America holds the Largest Share in the Market Revenue
North American region holds the largest share of the nail salonmarket, driven by several interrelated factors, primarily driven by a cultural shift towards personal grooming and self-care. Influential figures in popular culture, such as celebrities like Kylie Jenner and Billie Eilish, have significantly popularized nail art, leading to increased interest among millennials and Gen Z consumers.
Key Target Audience:
The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:
Market by, Age Group:
The nail salonmarket report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:
The global nail salonmarket size was valued at $9.33 billion in 2025 and is projected to reach $13.23 billion by 2031, growing at a CAGR of 6.0% during the forecast period.
Nail Salon Market Overview
Nail salons represent a lucrative business opportunity within the beauty industry, combining creativity with customer service. Companies can benefit from this sector by capitalizing on the growing demand for personal grooming and aesthetic services. Nail salons typically operate under a straightforward business model, making it relatively easy to establish and manage. This simplicity allows owners to focus on enhancing customer experiences and building strong relationships, which are crucial for client retention and referrals.
Additionally, by diversifying services—such as offering manicures, pedicures, and nail art—salons can attract a broader clientele and increase revenue streams. Implementing loyalty programs can further encourage repeat business, fostering a loyal customer base that contributes to financial stability. Moreover, establishing an online presence is essential; it enhances brand awareness and allows salons to engage with clients beyond physical visits, ultimately improving customer service and satisfaction. By leveraging these strategies, companies in the nail salon industry can not only thrive financially but also create meaningful connections with their clients, leading to long-term success and community engagement.
Nail Salon Market Dynamics
The nail salonmarket is expected to witness significant growth in the future due to the increasing emphasis on personal grooming and self-care, rising awareness of nail health and hygiene among consumers, and growing influence of social media and fashion trends, particularly among younger demographics. However, the intense competition leading to price sensitivity among consumers, compliance with health and safety regulations can be challenging, and economic downturns affecting discretionary spending on beauty services are restraining the growth of the market.
Furthermore, growing demand for natural and organic nail care products, expansion into male grooming services as societal norms shift, and technological advancements improving service delivery and customer experience are the key trends propelling the nail salonmarket.
Increasing Emphasis on Personal Grooming and Self-Care is Driving the Nail Salon Market
The increasing emphasis on personal grooming and self-care is significantly impacting the nail salon market, driven by both consumer behavior and industry initiatives.
- For instance, in 2017, there were approximately 56,000 nail salons operating in the United States, reflecting a robust demand for nail care services as part of personal grooming routines.
Government initiatives have also played a role; for example, health departments in various regions have issued guidelines to ensure nail salons adhere to strict hygiene protocols, thereby boosting consumer confidence in these establishments. This has been particularly important as consumers are increasingly concerned about health risks associated with nail services. Additionally, brands are introducing eco-friendly and non-toxic nail products to cater to the rising consumer preference for sustainable beauty options.
- In 2021, several companies launched "5-free" and "10-free" nail polishes that exclude harmful chemicals, further tapping into the self-care market while promoting healthier alternatives.
By End User, the Women’s Segment is projected to be the Largest Segment in the Nail Salon Market
Women’s is the largest segment in the nail salonmarket, driven by various social and economic factors.
- For instance, the rise of social media platforms such as Instagram and TikTok has played a crucial role in popularizing nail art among younger women, with influencers showcasing unique designs that encourage salon visits.
- For example, in late 2022, various brands launched eco-friendly nail products, responding to the growing demand for sustainable beauty options among women who prioritize both aesthetics and environmental responsibility.
By Geography, North America holds the Largest Share in the Market Revenue
North American region holds the largest share of the nail salonmarket, driven by several interrelated factors, primarily driven by a cultural shift towards personal grooming and self-care. Influential figures in popular culture, such as celebrities like Kylie Jenner and Billie Eilish, have significantly popularized nail art, leading to increased interest among millennials and Gen Z consumers.
- Additionally, companies such as Prose Nails are expanding their franchises across the U.S., emphasizing high cleanliness standards and innovative services, which resonate well with health-conscious clients post-pandemic.
Key Target Audience:
- Consumers
- Beauty Influencers and Social Media
- Regulatory Bodies
- Nail Salon Owners and Operators
- Product Manufacturers
- Revive Nails & Massage Therapy
- Alluring Nails & Tanning
- Milano Nail Spa The Height
- Soho Beauty & Nail Boutique
- J and J Nails & Spa
- Hana Nail
- Shian Nails
- Nailaholics
- LOTUS NAILBAR & SPA
- ZAZAZOO Nail Salon
The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:
Market by, Age Group:
- Below 18 Year
- 19 to 26 Year
- 27 to 40 Year
- Above 40 years
- Manicure
- Pedicure
- Fiberglass & Silk Wraps
- UV Gel Overlays & Extensions
- Acrylic Overlays & Extensions
- Nail Art
- Standalone Salons
- Salon Chains
- Spa and Wellness Centres
- Women
- Men
The nail salonmarket report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:
- North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
- Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
- Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
- South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
- Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis
- Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.
- Analysis of the market structure by identifying various segments and sub-segments of the market.
- Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
- Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.
- Understand major player profiles in the market and analyze their business strategies.
- Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.
Table of Contents
124 Pages
- 1 Market Introduction
- 1.1 Market Definition
- 1.2 Research Scope and Segmentation
- 1.3 Stakeholders
- 1.4 List of Abbreviations
- 2 Executive Summary
- 3 Research Methodology
- 3.1 Identification of Data
- 3.2 Data Analysis
- 3.3 Verification
- 3.4 Data Sources
- 3.5 Assumptions
- 4 Market Dynamics
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Market Opportunities
- 4.4 Market Challenges
- 5 Porter's Five Force Analysis
- 5.1 Bargaining Power of Suppliers
- 5.2 Bargaining Power of Buyers
- 5.3 Threat of New Entrants
- 5.4 Threat of Substitutes
- 5.5 Competitive Rivalry in the Market
- 6 Global Nail Salon Market by, Age Group
- 6.1 Overview
- 6.2 Below 18 Year
- 6.3 19 to 26 Year
- 6.4 27 to 40 Year
- 6.5 Above 40 years
- 7 Global Nail Salon Market by, Service
- 7.1 Overview
- 7.2 Manicure
- 7.3 Pedicure
- 7.4 Fiberglass & Silk Wraps
- 7.5 UV Gel Overlays & Extensions
- 7.6 Acrylic Overlays & Extensions
- 7.7 Nail Art
- 8 Global Nail Salon Market by, Location Type
- 8.1 Overview
- 8.2 Standalone Salons
- 8.3 Salon Chains
- 8.4 Spa and Wellness Centres
- 9 Global Nail Salon Market by, End User
- 9.1 Overview
- 9.2 Women
- 9.3 Men
- 10 Global Nail Salon Market by, Geography
- 10.1 Overview
- 10.2 North America
- 10.2.1 US
- 10.2.2 Canada
- 10.2.3 Mexico
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 France
- 10.3.3 UK
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 Japan
- 10.4.3 India
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 New Zealand
- 10.4.7 Rest of Asia Pacific
- 10.5 South America
- 10.5.1 Brazil
- 10.5.2 Argentina
- 10.5.3 Chile
- 10.5.4 Rest of South America
- 10.6 Middle East & Africa
- 10.6.1 UAE
- 10.6.2 Saudi Arabia
- 10.6.3 Qatar
- 10.6.4 Iran
- 10.6.5 South Africa
- 10.6.6 Rest of Middle East & Africa
- 11 Key Developments
- 12 Company Profiling
- 12.1 Revive Nails & Massage Therapy
- 12.1.1 Business Overview
- 12.1.2 Product/Service Offering
- 12.1.3 Financial Overview
- 12.1.4 SWOT Analysis
- 12.1.5 Key Activities
- 12.2 Alluring Nails & Tanning
- 12.3 Milano Nail Spa The Height
- 12.4 Soho Beauty & Nail Boutique
- 12.5 J and J Nails & Spa
- 12.6 Hana Nail
- 12.7 Shian Nails
- 12.8 Nailaholics
- 12.9 LOTUS NAILBAR & SPA
- 12.10 ZAZAZOO Nail Salon
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