Toys and Games Market Research Reports & Industry Analysis
The toy and games market continues to evolve with the latest trends and technologies such as the rise of augmented reality and virtual reality. In addition, the growth of e-commerce and social media has spurred significant changes in the the toy industry and gaming industry in recent years, making it more important than ever to stay up to date with the latest insights. At MarketResearch.com, we offer a wide range of comprehensive reports on the toy and games industry that can help you stay competitive and grow your business.
Toys and Games Market Sizing and Forecasts
- In our collection, you will find a wealth of insights, including key trends and developments, market sizing, drivers and challenges, regional breakdowns, the competition landscape, and company strategies.
- Our reports cover a full array of subjects ranging from video games and board games to puzzles to action figures and more.
- We also cover toy and hobby retailing and toy and game manufacturing, providing you with a complete picture of the industry.
- Additionally, our library includes a full range of country-specific studies for toys and games, ensuring that you have access to the information you need no matter where you do business.
- Whether you are looking to launch a new product, expand your business, or simply stay abreast of the latest toy industry developments, our reports are an invaluable resource.
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Toys and Games Industry Research & Market Reports
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The 2026-2031 World Outlook for Cell-Phone Games
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Board Games
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Action Figure Toys
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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2025 Coin-Operated Games Wholesale Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of coin-operated games. The survey ... Read More
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The 2026-2031 World Outlook for Dolls
... millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project ... Read More
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The 2026-2031 World Outlook for Board Games and Puzzles
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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2025 Video Games Wholesale Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of video games, except pc ... Read More
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2025 Hobby Goods Retail Sales Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with retail sales of hobby goods. The ... Read More
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The 2026-2031 World Outlook for Activity Toys
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Construction Toys
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Downloadable Games
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Dolls, Toys, and Games
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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Toy and Sporting Goods Wholesaling in Australia - Industry Market Research Report
... bypassing wholesalers, which has constrained industry revenue growth. Consumer preferences have further constrained revenue growth as people have shifted away from traditional toys and sporting goods towards goods from other industries, like consumer electronics, computer ... Read More
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Toy & Game Manufacturing - 2025 U.S. Market Research Report with Updated Recession Risk, Forecasts, & Tariff Analysis (Updated with China tariffs at 30%)
... Insights report is packed with insightful data sets and forecasts to give you a comprehensive understanding of the industry including historical and forecasted industry size, growth, tariff impact analysis, product line breakdown, profitability, financial ratios, ... Read More
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Game & Toy Retailing in France - Industry Market Research Report
... size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares. Read More
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Toys and Games in Switzerland
... growing emphasis on sustainability and inclusivity, with manufacturers offering more ethical and environmentally-friendly options. Additionally, the kidult trend contributed to sales, as brands targeted adults with nostalgic and premium products. Euromonitor International's Toys and Games ... Read More
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Toys and Games in Spain
... on games and puzzles, and collectibles. Strategic partnerships and established franchises were key growth drivers, while e-commerce continued to expand, and offline retail saw a resurgence. The competitive landscape witnessed a slight decrease in concentration. ... Read More
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Traditional Toys and Games in Switzerland
... and inclusivity in product design, as well as the increasing popularity of kidults purchasing products for nostalgic reasons. The market was significantly impacted by e-commerce, leading to the adoption of omnichannel strategies. Euromonitor International's Traditional ... Read More
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Traditional Toys and Games in Spain
... category is being influenced by a focus on sustainability and inclusivity, with the introduction of eco-friendly products by various companies. The competitive landscape is marked by a trend towards increased concentration and more frequent strategic ... Read More
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Traditional Toys and Games in Japan
... popularity of franchises like Beyblade and Pokémon. The kidult trend, which sees brands targeting adults as well as children, was a significant growth driver. The category is highly concentrated, with leading players capitalising on e-commerce ... Read More
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Toys and Games in Japan
... and games, however, continued to perform well, driven by the kidult trend and the resurgence of established brands such as One Piece. Video games experienced a decrease, although mobile games saw slight growth and retained ... Read More
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Traditional Toys and Games in Indonesia
... and nostalgia-driven products, as well as the impact of brand partnerships and educational toys. Although physical stores remained dominant, e-commerce was on the rise. Meanwhile, the competitive landscape was fragmented, yet starting to see consolidation. ... Read More
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Toys and Games in Italy
... particularly limited edition, played a significant role, with e-commerce being a primary distribution channel. Market concentration was evident, with the top five companies holding a larger share of value sales. Euromonitor International's Toys and Games ... Read More
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Traditional Toys and Games in Italy
... The kidult trend, which sees adults seeking nostalgic experiences, had a significant impact on demand. E-commerce was the leading distribution channel, while the competitive landscape remained fairly concentrated among the leading players. Euromonitor International's Traditional ... Read More
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Toys and Games in Indonesia
... e-commerce remained the most significant sales channel, offline retail saw growth. The industry retained its fragmented nature, with both global and local brands competing for value share through pricing strategies, partnerships, and online visibility. Euromonitor ... Read More
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