Toys and Games Market Research Reports & Industry Analysis
The toy and games market continues to evolve with the latest trends and technologies such as the rise of augmented reality and virtual reality. In addition, the growth of e-commerce and social media has spurred significant changes in the the toy industry and gaming industry in recent years, making it more important than ever to stay up to date with the latest insights. At MarketResearch.com, we offer a wide range of comprehensive reports on the toy and games industry that can help you stay competitive and grow your business.
Toys and Games Market Sizing and Forecasts
- In our collection, you will find a wealth of insights, including key trends and developments, market sizing, drivers and challenges, regional breakdowns, the competition landscape, and company strategies.
- Our reports cover a full array of subjects ranging from video games and board games to puzzles to action figures and more.
- We also cover toy and hobby retailing and toy and game manufacturing, providing you with a complete picture of the industry.
- Additionally, our library includes a full range of country-specific studies for toys and games, ensuring that you have access to the information you need no matter where you do business.
- Whether you are looking to launch a new product, expand your business, or simply stay abreast of the latest toy industry developments, our reports are an invaluable resource.
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Toys and Games Industry Research & Market Reports
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Toys and Games in Thailand
... in sales, while the shift in consumer spending habits towards mobile gaming has been notable. Traditional toys and games managed to remain relevant through innovative products, but digital platforms have become essential for companies. Euromonitor ... Read More
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Traditional Toys and Games in South Africa
... e-commerce and the emergence of kidults were also important, pushing companies to enhance their online presence and target older consumers. Rising concentration was seen, with the top five companies holding a significant and increasing share. ... Read More
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Toy & Game Manufacturing
... JAKKS Pacific, and Mattel (all based in the US), along with Bandai Namco and Sanrio (both based in Japan), Geobra Brandstätter (Germany), and LEGO (Denmark), as well as the gaming hardware divisions of Microsoft, Nintendo, ... Read More
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Toys and Games in South Africa
... licensing influenced sales in traditional toys and games. E-commerce was the primary sales channel, and the entry of Amazon prompted offline retailers to adopt omnichannel strategies. High concentration was seen in the competitive landscape. Euromonitor ... Read More
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Toys and Games in Singapore
... video games faced declining sales due to economic uncertainty but are expected to improve with advancements in console technology. The industry is highly fragmented, while retail e-commerce is the leading distribution channel. Euromonitor International's Toys ... Read More
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Traditional Toys and Games in Singapore
... Sustainability and inclusivity also emerged as key trends, with brands adopting more recyclable packaging. The landscape remains concentrated, with leading companies holding significant share. Euromonitor International's Traditional Toys and Games in Singapore report offers a ... Read More
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Toy & Game Manufacturing - 2025 U.S. Market Research Report with Updated Recession Risk, Forecasts, & Tariff Analysis
... Insights report is packed with insightful data sets and forecasts to give you a comprehensive understanding of the industry including historical and forecasted industry size, growth, tariff impact analysis, product line breakdown, profitability, financial ratios, ... Read More
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Traditional Toys and Games in Mexico
... on established brands also played a role. The rise of retail e-commerce increased the competition and impacted offline retail. Concentration remained relatively high in the competitive landscape, although some companies faced difficulties with underperforming licensed ... Read More
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Toys and Games in Mexico
... the kidult demographic, especially in traditional toys and games. Meanwhile, video games continued to be reshaped by subscription models and cloud gaming. E-commerce became a more significant sales channel, and there was a slight decrease ... Read More
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Toys and Games in Argentina
... Video games continued to expand, fuelled by the increasing preference for digital entertainment and subscription services. In addition, the emerging kidult trend has led to adult engagement with both traditional toys and games, video games. ... Read More
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Traditional Toys and Games in the Netherlands
... licensing agreements also boosted sales in specific categories, such as plush, and action figures and accessories. There was a small shift back towards offline sales, although retail e-commerce remained the dominant channel. Euromonitor International's Traditional ... Read More
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Toys and Games in the Netherlands
... brands and licensed products played a significant role in boosting sales, with companies leveraging popular franchises to capture consumer interest. Retail e-commerce continued to dominate distribution, despite a modest revival in the share of offline ... Read More
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Video Games in Argentina
... conventional toys to digital forms of entertainment. The upsurge in subscription services and the trend of adult consumers engaging with products aimed at children also made positive contributions. Euromonitor International's Video Games in Argentina report ... Read More
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Traditional Toys and Games in Argentina
... influenced consumer preferences. The competitive landscape is fragmented, with local innovation becoming essential to compete with digital games and low-cost imports. Euromonitor International's Traditional Toys and Games in Argentina report offers a comprehensive guide to ... Read More
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Video Games in the Philippines
... played a role in expansion. The retail landscape has been transformed by e-commerce and the emergence of cloud gaming, while the competitive environment remains highly fragmented due to the wide range of video games software ... Read More
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Toys and Games in the Philippines
... attributed to the rise of the kidult consumer group, a focus on collectibles, and the rise of subscription services and cloud gaming. Retail e-commerce continued to lead distribution, while the competitive environment remained fragmented. Euromonitor ... Read More
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Traditional Toys and Games in the Philippines
... group, boosting sales through traditional toys and games stores. Companies capitalised on nostalgia, limited-edition items, and partnerships. Leading players benefited from the enduring success of popular brands, although some newer brands saw rising shares. Euromonitor ... Read More
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Global Toys Market Factbook (2025 Edition): Analysis By Product Type (Games and Puzzles, Infant and Pre-School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys and Others), By Age, By Distribution Channel, By Region, By Country: Market Insights and Forecast (2021-2031)
... (Games and Puzzles, Infant and Pre-School Toys, Construction Toys, and Others), By Age (0-8 years, 8-15 years, 15 years & above), By Distribution Channel (E-Commerce, Supermarkets, Traditional Stores, and Other Distribution Channels) for the historical ... Read More
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Toys and Games in France
... and games, but the poor performance of video games as it stabilised from an exceptional year in 2023 drove overall decline. The competitive landscape is consolidating, with major companies concentrating on innovation in response to ... Read More
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Toys and Games in Canada
... connections and emotional wellbeing through plush toys and construction sets. Video games maintained slow and stable growth, offering engaging interactive entertainment. Concentration continued to increase in the competitive landscape, while retail e-commerce extended its dominance ... Read More
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Traditional Toys and Games in India
... STEM in products, while consumers were also increasingly interested in sustainable and culturally relevant products, which influenced sales. The competitive landscape remained fragmented, while in terms of distribution e-commerce gained significance. Euromonitor International's Traditional Toys ... Read More
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Toy & Hobby Stores
... Michaels (all based in the US), as well as Città del Sole (Italy), Hamleys (UK), LEGO Group (Denmark), and Toyworld (Australia). COMPETITIVE LANDSCAPE Competition from big-box retailers (notably Walmart and Target), growing online toy sales, ... Read More
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Video Games in Germany
... trends included the increasing popularity of cloud gaming and a consumer preference for core brands. Although the competitive landscape witnessed a marginal decrease in concentration, it is still largely controlled by major players. Euromonitor International's ... Read More
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Traditional Toys and Games in Germany
... Construction remained the largest category, with its versatility appealing to both children and adults. The rise of e-commerce and collectibles are significant trends, while physical retailers in the country are facing challenges from online marketplaces. ... Read More
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Traditional Toys and Games in Sweden
... Collectibles and construction continued to be in demand, fuelled by nostalgia, educational benefits, and consumer preference for ethically produced items. Euromonitor International's Traditional Toys and Games in Sweden report offers a comprehensive guide to the ... Read More
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