Toys and Games Market Research Reports & Industry Analysis
The toy and games market continues to evolve with the latest trends and technologies such as the rise of augmented reality and virtual reality. In addition, the growth of e-commerce and social media has spurred significant changes in the the toy industry and gaming industry in recent years, making it more important than ever to stay up to date with the latest insights. At MarketResearch.com, we offer a wide range of comprehensive reports on the toy and games industry that can help you stay competitive and grow your business.
Toys and Games Market Sizing and Forecasts
- In our collection, you will find a wealth of insights, including key trends and developments, market sizing, drivers and challenges, regional breakdowns, the competition landscape, and company strategies.
- Our reports cover a full array of subjects ranging from video games and board games to puzzles to action figures and more.
- We also cover toy and hobby retailing and toy and game manufacturing, providing you with a complete picture of the industry.
- Additionally, our library includes a full range of country-specific studies for toys and games, ensuring that you have access to the information you need no matter where you do business.
- Whether you are looking to launch a new product, expand your business, or simply stay abreast of the latest toy industry developments, our reports are an invaluable resource.
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Toys and Games Industry Research & Market Reports
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Electronic Toys & Games Manufacturing
... well as peripheral providers such as Bigben (France), Nyko (US), and Logitech (Switzerland). COMPETITIVE LANDSCAPE Demand is driven by personal income and product innovation. The profitability of individual companies depends on effective marketing, competitive product ... Read More
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Toys and Games in France
... and games, but the poor performance of video games as it stabilised from an exceptional year in 2023 drove overall decline. The competitive landscape is consolidating, with major companies concentrating on innovation in response to ... Read More
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Traditional Toys and Games in France
... had a significant impact, with an increasing number of adults purchasing construction toys, which saw a dynamic increase. However, the declining birth rate hampered growth, intensifying brand competition and driving retailers to broaden their offerings. ... Read More
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Video Games in France
... performance the previous year, and the anticipation of new consoles. Subscription services faced challenges due to lower consumer spending. The competitive landscape is concentrated, with a few major players, including Microsoft, Nintendo and Sony, holding ... Read More
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Video Games in Brazil
... the increasing popularity of subscription services. Increased concentration was seen in the competitive landscape, while e-commerce remained the primary sales channel, as the Pix payment system supports ease of online payment. Euromonitor International's Video Games ... Read More
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Toys and Games in Brazil
... to increased sales of games and puzzles. Established brands continued to dominate, shaping consumer preferences for trusted quality. The landscape remains fragmented, with a concentration of value sales among the top companies. Euromonitor International's Toys ... Read More
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Gaming Market Size, Share, Trends, Industry Analysis, and Forecast (2025 – 2031)
... Overview The gaming industry has evolved into a major segment of the entertainment sector, generating significant revenue and attracting a diverse audience. With an estimated worth of over $244 billion in 2024, projected to reach ... Read More
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Traditional Toys and Games in Brazil
... trend significantly impacted games and puzzles, while licensed products and e-commerce strategies played crucial roles. The category remains fragmented, with key players adapting to evolving consumer preferences and retail dynamics. Euromonitor International's Traditional Toys and ... Read More
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Mobile Tower Defense Games Market Size, Share, Trends, Industry Analysis, and Forecast (2025 – 2031)
... during the forecast period. Mobile Tower Defense Games Market Overview Mobile Tower Defense games are a popular genre that combines strategic gameplay with engaging mechanics, allowing players to build and upgrade towers to fend off ... Read More
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Revenue Forecasts to (2031) and Analytics for the Sporting Goods, Hobby, Toy and Games (Broad-Based) (U.S.): Financial Benchmarks, Metrics, P&L, KPIs, NAIC 451100
... that will save countless hours of research. Key Findings: Sporting Goods, Hobby, Toy and Games (Broad-Based) Industry (U.S.) to reach $156,377,060,259 by 2031. Sporting Goods, Hobby, Toy and Games (Broad-Based) Industry (U.S.), including Average EBITDA, ... Read More
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Revenue Forecasts to (2031) and Analytics for the Durable Goods (including Sporting Good, Toys & Games, Jewelry & Recyclables) Distribution (U.S.): Financial Benchmarks, Metrics, P&L, KPIs, NAIC 423900
... numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Durable Goods (including Sporting Good, Toys & Games, Jewelry & Recyclables) Distribution Industry (U.S.) to reach $605,581,678,867 by 2031. Durable Goods ... Read More
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Revenue Forecasts to (2031) and Analytics for the Toys, Hobby and Games Products and Kits (Including Electronic Games) Manufacturing (U.S.): Financial Benchmarks, Metrics, P&L, KPIs, NAIC 339930
... growth rates and forecasts that will save countless hours of research. Key Findings: Toys, Hobby and Games Products and Kits (Including Electronic Games) Manufacturing Industry (U.S.) to reach $2,912,836,721 by 2031. Toys, Hobby and Games ... Read More
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Revenue Forecasts to (2031) and Analytics for the Manufacturing of Jewelry, Sporting Goods, Toys, Office Supplies, Musical Instruments (U.S.): Financial Benchmarks, Metrics, P&L, KPIs, NAIC 339900
... rates and forecasts that will save countless hours of research. Key Findings: Manufacturing of Jewelry, Sporting Goods, Toys, Office Supplies, Musical Instruments Industry (U.S.) to reach $112,650,618,088 by 2031. Manufacturing of Jewelry, Sporting Goods, Toys, ... Read More
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Toys and Games in France: ISIC 3694
... a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the ... Read More
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Toys and Games in Turkey
... games, driven by children's evolving preferences. The shift away from the Turkish lira on platforms such as Steam negatively impacted mobile games. The landscape became more concentrated, with the top five companies holding significant value ... Read More
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Traditional Toys and Games in Turkey
... emergence of the kidult segment, influenced product innovation and consumer preferences. Construction, particularly toys targeting adults, remained a strong performer. Euromonitor International's Traditional Toys and Games in Turkey report offers a comprehensive guide to the ... Read More
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Traditional Toys and Games in Ukraine
... as patriotic-themed toys, and products aimed at adults who enjoy children’s toys – kidults. E-commerce became the leading distribution channel, as consumers sought safety and convenience, driving a decrease in sales for offline stores. Euromonitor ... Read More
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Toys and Games in Canada: ISIC 3694
... a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the ... Read More
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Video Games in Ukraine
... were key growth areas. Other trends included the increased popularity of e-commerce and digital video games software. Video games has a moderately concentrated competitive landscape, with the top five companies accounting for more than half ... Read More
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Toys and Games in Ukraine
... increase. A key driver of growth was kidults, while local innovation and cultural relevance also played a significant role in shaping consumer preferences. E-commerce remained the primary sales channel and maintained its strong rising trend, ... Read More
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Hobby & Toy Stores - 2025 US Industry Market Research Report with Updated Tariff & Recession Risk Analysis and Forecasts
... This Kentley Insights report includes historical and forecasted market size, ecommerce, product lines, inventory turns, gross margin, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational composition, consolidation analysis, employee productivity, price ... Read More
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Toys and Games in South Korea
... personalisation, shaping engaging play experiences, and partnerships blurring lines between industries. The landscape became increasingly consolidated over the review period. E-commerce dominates distribution, with gacha marketing boosting consumer sentiment. Euromonitor International's Toys and Games in ... Read More
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Traditional Toys and Games in South Korea
... and the emergence of the kidult trend. The industry is anticipated to witness an increase in strategic partnerships and leveraging intellectual property, along with the integration of artificial intelligence. Euromonitor International's Traditional Toys and Games ... Read More
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2025 Packaged Software and Games Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... with forecasts for 2025 and 2029. The historical data utilizes in-depth survey results from companies in the Packaged Software and Games industry combined with country and regional economic, firmographic, and demographic data. Our analysts develop ... Read More
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Traditional Toys and Games in Thailand
... children, as adults increasingly purchased high-quality items with mature themes. E-commerce and social media engagement became vital for connecting with consumers. While e-commerce encouraged new entrants, the competitive landscape became increasingly consolidated. Euromonitor International's Traditional ... Read More
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