Sun Care Market Research Reports & Industry Analysis

The sun care industry is comprised of establishments which are primarily concerned with the retailing of sun protection, after-sun exposure, and self-tanning products. Sun care consists of product lines designed to reflect or absorb the ultraviolet radiation emitted from the sun. Skin exposed to sun is highly sensitivity to burning and sun care products help protect against burning. Physical sun care products are those that reflect the sun’s rays. Chemical sun care products absorb these rays. Sun care products are often referred to as sun block, block out, sun lotion, sun cream, or sun screen, and are typically available in gel, spray, or lotion forms. As lighter skin pigmentations are more susceptible to enduring damage from sun exposure than darker skin pigmentations, sun care products exist dedicated to lighter skin tones. Sun screen is also available in a variety of SPF (Sun Protection Factor) degrees. A sunscreen's SPF is equivalent to its effective nature. The higher the SPF, the more sun protection it is capable of providing again ultraviolet radiation. Common perception dictates that SPF degrees dictates how long the wearer can be safely exposed to sunlight, this is not entirely true. Sun protection is dependent upon not only the SPF of sunscreen, but also the amount of sun block applied, the skin type of the consumer wearing the block, the activities a wearer is participating in during that time period, and how much of the sun screen has been absorbed by the skin. It is recommended that sun block be applied up to thirty minutes prior to sun exposure, and then reapplied after fifteen to 30 minutes of sun exposure. SPF 30+ was once considered adequate for sun protection. Manufacturers have recently been creating sun care products with SPF 100 capabilities, and conscientious consumers have been purchasing these products in droves.