Pet Supplements Market Research Reports & Industry Analysis

In the U.S. market, the outlook for pet supplements and nutraceutical treats is favorable despite some slowdown in growth due the weak economy. Packaged Facts projects U.S. retail sales of pet supplements and nutraceutical treats to grow by 3%-5% annually through 2017, bringing the market to $1.6 billion.

Pet supplements and nutraceutical treats are primarily for dogs and cats, though products are also available for horses and other types of companion animals, including birds, small mammals, and herptiles (reptiles and amphibians). The market can be divided into two product categories.

Supplements: The term “supplement” refers to products sold in traditional supplement forms, including pills, chewable tablets, powders, liquids and sprays. Within the equine classification, it also includes feed additives in pellet, granule, nugget and other extruded forms.

Nutraceutical treats: “Nutraceutical treats” are defined as edible treats that contain supplements or novel botanical ingredients designed to address specific health conditions, such as glucosamine for joint health or omega fatty acids for skin and coat health. Such products are available in traditional forms such as biscuits and jerky strips, as well as newer formats such as gravies, lick-off pastes, nutrition bars, and beverages.

MarketResearch.com’s research content on pet supplements covers markets worldwide, including focus reports on individual countries along with analysis that is global in scope. The collection also includes reports with a special topic focus such as natural product opportunities or segmentation by urban areas.