Major Appliances Market Research Reports & Industry Analysis

Major appliances are characterized as large machines that are capable of completing a routine household job, the purposes of which include cooking or refrigeration in home, commercial, industrial, or institutional locations. Major appliances are generally fixed in a set position, and considered part of the home in the real estate market as they are typically included in the property when other furnishings are not. Major appliances frequently require a generous amount of electricity in order to function properly, and as such can only be placed in specific locations of a household that are wired according to the electrical needs. With the advent of Energy Labeling for appliances, these fixtures have become more complicated in order to be more effective in their purpose and to meet energy regulation requirements. The most prominent products in the major appliance industry are ovens, ranges, refrigerators, freezers, washers, and dryers. Dishwashers and air conditioning units are also manufactured in this industry.

The demand for products within the major appliance industry is reliant on personal income of the consumer, home sales, home remodeling, and replacement of an appliance in the event of product failure. Independent companies generate their revenue based upon effective advertising strategies, and stream-lined operations. Small businesses prioritize by providing excellent consumer services, producing specialized stock and name brand products under a contract, and subcontracting to bigger manufacturing companies. Large appliance retailers are able to bargain with manufacturing companies for discounts, and also have advantages as far as production, marketing, and distribution of product.

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Major Appliances Industry Research & Market Reports

  • Large Cooking Appliances in Norway

    ... longer interest rates. This environment is weakening consumer sentiment and negatively impacting households’ ability and willingness to spend on big-ticket items, such as large cooking appliances. More broadly, the weakness in the economic climate has ... Read More

  • Refrigeration Appliances in Portugal

    ... avoiding major investments unless they were completely necessary. In the current climate, mid-priced brands have been impacted with Bosh particularly affected. BSHP Electrodomésticos Lda has seen a drop in volume share as consumers switched to ... Read More

  • Microwaves in Morocco

    ... can quickly heat up a plate of food after returning from work. The convenience and time-saving benefits of the microwave is highly appealing to working women who have limited time to prepare a traditional meal ... Read More

  • Refrigeration Appliances in Greece

    ... the form of vouchers for consumers to replace older refrigeration appliances with new, more energy-efficient models. The households that received the vouchers replaced their refrigeration appliances in 2023. In 2024 sales derived from new purchases ... Read More

  • Refrigeration Appliances in Hong Kong, China

    ... addition to the population’s preference for refrigeration appliances that have combined cooling and freezing functions, as they can free up useful living space for other appliances. This trend is being accelerated by the plateauing of ... Read More

  • Vacuum Cleaners in Morocco

    ... can typically hold more dust than sticks or uprights, making it less time consuming to clean them. Despite the positive performance, cylinder vacuum cleaners were still impacted by lower purchasing power as household budgets remained ... Read More

  • Vacuum Cleaners in Greece

    ... popular type, the key growth driver was models with disposable bags. Average retail current unit prices continued to rise significantly across vacuum cleaners as consumers traded-up to more premium models with enhanced features, such as ... Read More

  • Microwaves in Greece

    ... in a single unit proved to be the best performers in growth terms. A new trend in premium models is the integration of added functions, such as air frying and steam cooking. The shift to ... Read More

  • Dishwashers in Romania

    ... dishes by hand, although the perception of dishwashers is evolving. Romanians are attracted by these appliances and are becoming more informed about the benefits of dishwashers. Consumers are gravitating towards products with low energy and ... Read More

  • Large Cooking Appliances in Australia

    ... International’s Voice of the Consumer: Lifestyles Survey (fielded January to February 2024), approximately 80% of respondents are concerned that the cost of everyday items is rising, while at the same time, only 19% of respondents ... Read More

  • Consumer Appliances in Taiwan

    ... for experiences and outbound travel among local consumers, the weaker performance of the housing market and relatively low consumer confidence. In combination, these factors curbed investment in consumer appliances during 2024. On the supply side, ... Read More

  • Consumer Appliances in Hungary

    ... of the year. This has had a negative impact on demand for high-priced major appliances, in particular, as consumers have postponed replacement purchases. Essential products that are always needed in households, such as fridges, ovens ... Read More

  • Consumer Appliances in Hong Kong, China

    ... appliances, are all recording solid performances as consumers continue to invest in housing renovations and redevelopment projects post-pandemic. Euromonitor International's Consumer Appliances in Hong Kong, China report offers a comprehensive guide to the size and ... Read More

  • Consumer Appliances in Greece

    ... growth in 2024. The trends in the housing market favoured major appliances, with increases in both construction and refurbishments in 2023 and 2024. The higher investment in the housing market drove growth for more premium ... Read More

  • Microwaves in Hong Kong, China

    ... the penetration rate of microwaves within local households gaining six percentage points during the year compared to 2023. Euromonitor International's Microwaves in Hong Kong, China report offers a comprehensive guide to the size and shape ... Read More

  • Refrigeration Appliances in the Netherlands

    ... this decline is the correlation between sales of built-in refrigeration appliances and the housing market. As built-in refrigeration appliances are typically installed in new or renovated homes, their sales often align with the number of ... Read More

  • Home Laundry Appliances in Taiwan

    ... demand for these appliances. Since the pandemic, locals have been more inclined to buy home laundry appliances with disinfection functionality, but this has been gradually replaced by energy efficiency and mildew proof features in more ... Read More

  • Home Laundry Appliances in Portugal

    ... retail volume sales, especially following the surge in sales that occurred during the pandemic. Constraints on household budgets have limited the investment on replacements of old models unless it is essential. Manufacturers continue to invest ... Read More

  • Dishwashers in Hungary

    ... owning a dishwasher is perceived not only as convenient for consumers, but also as offering water savings, which is important during times of high inflation. Euromonitor International's Dishwashers in Hungary report offers a comprehensive guide ... Read More

  • Refrigeration Appliances in Morocco

    ... built-in appliances. Although built-in appliances are considered very trendy and are highly sought after among middle- and upper-income groups, rising house prices led to a slowdown in the number of people moving house. The rising ... Read More

  • Refrigeration Appliances in Australia

    ... and cooking at home. As consumers’ expenditure restricts their visits to foodservice establishments due to an unstable economy, and as there is still a strong presence of remote and hybrid working environments, many Australians continue ... Read More

  • Home Laundry Appliances in Australia

    ... usually bought as part of a bundle deal with heat pump automatic dryers. Local consumers are searching for products that match within the space, and buying from the same brand to take advantage of the ... Read More

  • Large Cooking Appliances in the Netherlands

    ... in the housing market, where both new constructions and existing home sales fell short of expectations, with the cost of borrowing increasing due to higher interest rates. Consumers also delayed major home improvements and renovations ... Read More

  • Home Laundry Appliances in Romania

    ... several years of high inflation rates and soaring costs of living, Romanians remain cautious with expenditure. Nevertheless, the higher minimum wage and improved pensions in 2024 made a positive impact on demand for home laundry ... Read More

  • Dishwashers in Poland

    ... viewing dishwashers as non-essential luxury items, especially in the context of high living costs and tighter household budgets. Nonetheless, household penetration of dishwashers is rising at a pace and should reach over 55% in 2024. ... Read More

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