Housewares Market Research Reports & Industry Analysis

Home furnishings managed to maintain small positive value sales in 2024, at lower rates of growth than seen in the recent review period, due to the same cross-category reasons of consumer price-sensitivity. Regarding positive drivers, the widespread adoption of hybrid work models has encouraged resi ...

Home furnishing maintained positive sales in Brazil in 2024, albeit at a lower level of performance when compared to other categories and sales seen over the past two years, driven by the overall same trends, but with the category more vulnerable to consumers’ restrained spending due to being more o ...

In 2024, the home and garden industry in Turkey was significantly influenced by persistent inflation and economic uncertainty, which shaped consumer behaviour across all categories. Gardening recorded strong current value growth as prices surged amid inflation. Despite rising costs, demand remained ...

The decline in home improvement value sales in Hong Kong in 2024 was driven by a combination of economic challenges, a weak property market, and structural constraints within the industry. Elevated interest rates and tighter access to credit made it more difficult for homeowners to finance renovatio ...

Sales of home furnishings in South Africa recorded positive growth in current value terms in 2024. While inflation and rising prices contributed to this trend, one key driver was continued consumer investment in creating multifunctional and living spaces. This sustained demand supported a market shi ...

Home furnishings in India continued to see strong retail current value sales growth in 2024, driven by urbanisation, rising disposable incomes and changing lifestyles. The category is thriving due to the increasing demand for modular and multifunctional furniture, technological advancements and the ...

Home and garden in South Korea witnessed robust value growth in 2024, driven by evolving lifestyles, urbanisation, and government support. Gardening expanded significantly due to the rising public interest in floriculture, supported by initiatives like the government’s Flower Road programme aimed at ...

Value sales of home and garden in the Netherlands declined in 2024 amid ongoing inflation and heightened consumer caution driven by the cost-of-living crisis. Elevated prices prompted many shoppers to postpone non-essential purchases, especially in high-ticket categories such as furniture and garden ...

Home and garden maintained small positive value growth in Singapore in 2024, albeit at a lower rate of growth than seen in 2023. Positive drivers include evolving consumer preferences, lifestyle changes, and urbanisation. For example, the rise of hybrid work models has led to an increased demand for ...

The decline in UK homewares sales in 2024 can be attributed to several interrelated factors. The ongoing cost-of-living crisis significantly impacted consumer spending, leading to a shift in priorities towards essential items and away from discretionary purchases such as homewares. Big-ticket items ...

Homewares recorded robust growth in current value terms in South Africa in 2024, driven by increased consumer investment in kitchen and dining. With more meals being prepared and enjoyed at home, there was a notable rise in demand for quality cookware, coordinated dinnerware, and stylish kitchen ute ...

Homewares in India registered further healthy growth in retail current value sales in 2024. Economic growth and rising disposable incomes among the expanding middle class boosted the demand for high-quality, durable and aesthetically-pleasing homewares. Rapid urbanisation and a developing residentia ...

The home improvement market in the Netherlands declined in 2024, driven by a mix of economic pressures, shifting consumer behaviour, and a cooling housing market. Higher interest rates and tighter mortgage lending conditions led to a drop in home sales and discouraged new renovation projects. Many h ...

In 2024, value sales of home furnishings in the US declined significantly due to a sluggish housing market and shifting consumer priorities to services like healthcare and education. With existing-home sales projected to hit their lowest level since 1995, and a rise in mortgage rates during late 202 ...

Values sales of home furnishings experienced further, but slowed, growth in 2024 due to high inflation. Volume sales, meanwhile, recorded a marked decline as a result of a complex interplay of macroeconomic pressures, restricted financial access, and shifting consumer behaviour. This trend is having ...

In 2024, value sales of home furnishings witnessed strong growth in South Korea driven by lifestyle and economic trends. With most of the population living in high-rise apartments, particularly in densely populated regions like Seoul and Gyeonggi Province, there was rising demand for compact, multif ...

Home furnishing registered a fall in current value sales in 2024 in Poland. The downturn was primarily driven by high production costs, persistent inflation, and economic uncertainty, particularly linked to the ongoing war in Ukraine. These pressures affected both manufacturers, as rising material a ...

Sales of home furnishings saw moderate growth in current value terms in Japan in 2024, driven by urbanisation and the country’s ageing population, with strong contributions from leading brands like Toto, LIXIL, and Makita. Consumers are increasingly seeking space-efficient and multifunctional soluti ...

In 2024, growth in retail current value sales of home and garden in Romania slowed slightly but remained moderate. However, amid elevated inflation, retail constant value sales continued to decline, albeit at a slower rate than in the previous year, with only gardening bucking the downward trend. Th ...

Homewares in the US witnessed a notable decline in value sales over 2024, due to the general downturn in housing and home improvements. When US households make changes to the kitchen, this often includes a change in décor as well as kitchenware. Henceforth, the lower emphasis on home renovations and ...

In 2024, homewares in South Korea witnessed a welcome rise in value sales after two years of decline. As more people spend time at home, there is a heightened focus on creating comfortable, functional living spaces, leading to an increased demand for homewares. The growth of e-commerce has also made ...

The rate of growth in retail current value sales of homewares will slow in 2024. Homewares maintained healthy growth during the year, as households invested in enhancing everyday living spaces. Dinnerware and beverageware saw rising demand, driven by renewed enthusiasm for at-home entertaining and a ...

Malaysia’s homewares market continued to expand in current value terms in 2024, driven in part by improving economic conditions, which encouraged individuals to spend more on non-essential items. Social media platforms such as Instagram, TikTok, and Pinterest played a central role in inspiring consu ...

Homewares in Japan experienced healthy growth in current value terms in 2024, driven by a heightened focus on home aesthetics and functionality. Urbanisation and smaller living spaces has led consumers to seek compact, multifunctional items that maximise utility without compromising on style. The cu ...

Retail current value sales of home improvement continued to rise in Romania in 2024—albeit at a slower pace than in the previous year—supported by steady consumer investment in renovation and repair projects despite broader economic pressures. Households prioritised value-led upgrades, focusing on e ...