Household Products Market Research Reports & Industry Analysis

Value sales continued to be low for toilet care in Algeria in 2024 in comparison with competing products such as surface care and bleach. With products in this segment being mainly imported, they are considered expensive and there are more affordable offerings in bleach and surface care. As such, th ...

Home care saw retail value sales rise in Romania in 2024, while volume sales stagnated. The price cap on food products generated a waterbed effect that was reflected in soaring unit price increases for laundry care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the ...

Bleach experienced a decline in retail volume sales in 2024, largely due to a reduction in disinfection habits. This shift is reflected in the less frequent purchase of bleach products, as well as a decrease in household penetration compared to 2023. In terms of pricing, there has been a downward sh ...

In 2024, air care experienced significant volume growth in Peru, outpacing the average for the home care market as a whole. This was driven by the increased penetration of these products among middle- and high-income segments of the population. Effective promotions, combined with innovations in high ...

Air care in New Zealand received the usual seasonal upturn in demand from the cold winter months, informed by the reduced ability of consumers to air out their homes. In 2024, there was a shift in consumer preferences brought on by cost-of-living pressures. While inflation levels have stabilised, in ...

The air care market in Hungary experienced a mixed performance in 2024. While the tough economic climate forced many consumers to prioritise essential products, certain formats, such as candle air fresheners and liquid air fresheners, continued to see positive retail volume growth. Many consumers va ...

Value sales remained relatively low for toilet care in Bolivia in 2024. However, it registered healthy volume growth. That being said, volume growth was lower than recent years as higher prices in particular for imported brands dampened demand. A severe shortage of US dollars, owing to falling forei ...

Air care continued to outperform the wider home category in 2024, and the rate of growth in retail current value sales of air care accelerated during the year. This growth was mainly driven by price increases, as retail volume sales of air care rose only marginally. However, this represented an impr ...

In 2024, dishwashing in China maintained solid, steady retail volume and current value growth rates. Volume and value sales of hand dishwashing products maintained low increases, with value growth falling below volume due to falling unit prices. The decline in unit prices was primarily due to the in ...

Polishes was somewhat static in Indonesia in 2024, with minimal activity across most subcategories. One reason for this is the limited demand for furniture and metal polishes, as consumers are increasingly less focused on maintaining these items - particularly as disposable, lower-maintenance furnit ...

Demand for laundry care products continued to grow in volume terms in Indonesia in 2024, largely driven by the increasing importance placed on health and hygiene. Laundry care is a well-established and mature product category in the country, with daily usage spanning all income groups. Indonesian co ...

The residual effect of the pandemic made consumers value their household space, which continued to push air care to see growth in both retail volume and current value terms in Brazil in 2024. Moreover, as many companies permanently adopted a hybrid working model, consumers continued to spend more ti ...

In 2024, toilet care in Australia saw toilet liquids and foams record steady growth due to their familiarity, competitive pricing and proven effectiveness. Toilet cleaning remains a task that many consumers seek to simplify, creating sustained demand for solutions that are convenient, effective and ...

Australia’s bleach category continued to see declines and in both volume and value terms in 2024, in a pattern that began during the aftermath of the pandemic. This decline is primarily attributed to changing consumer lifestyles and heightened awareness around health and environmental concerns. Many ...

In 2024, retail value sales of dishwashing in Argentina increased by 198%, however, retail volume declined by 15%. The retail volume of hand dishwashing sales experienced a significant decline. The primary driver of this drop was the economic crisis, which sharply reduced consumers' disposable incom ...

Despite retail volume declines in 2024, overall demand for air care in Chile remained significantly higher than pre-pandemic levels, as local consumers were interested in adding pleasant scent to spaces around the home. This trend mainly supported demand for the dominant spray/aerosol air fresheners ...

Despite a significant focus on the disinfection aspect of surface care in Chile during the pandemic, volume sales of the category continued to decline towards the end of the review period. The demand for these products, previously considered a priority at the height of COVID-19, has dropped below pr ...

Home care saw increasing demand in the United Kingdom in 2024, with a small amount of retail volume growth recorded at the top level. In recent historic years, home care experienced volume declines, with 2024 marking a change in direction, suggesting that this category is stabilising following the p ...

The home care market in France recorded a slight decline in retail volume sales during 2024, although value growth persisted as a result of elevated inflation across categories. While traditionally stable, the home care industry saw an unprecedented surge in demand for products during the pandemic a ...

Toilet Care Market 2025-2029 The toilet care market is forecasted to grow by USD 2903.2 million during 2024-2029, accelerating at a CAGR of 6.4% during the forecast period. The report on the toilet care market provides a holistic analysis, market size and forecast, trends, growth drivers, and challe ...

Surface Disinfectants Market 2025-2029 The surface disinfectants market is forecasted to grow by USD 1365.7 million during 2024-2029, accelerating at a CAGR of 5.8% during the forecast period. The report on the surface disinfectants market provides a holistic analysis, market size and forecast, tren ...

The 2025 Global Detergent Alcohol Market Advanced Market (2031 Outlook) report features market size data globally, regionally and for 46 countries (Wharry Sharpe Research) The Global Advanced Market Outlook reports provide market size data for a three-year historical trend (2019-2022), a three-year ...

The 2025 Global Dishwashing Detergent Market Advanced Market (2031 Outlook) report features market size data globally, regionally and for 46 countries (Wharry Sharpe Research) The Global Advanced Market Outlook reports provide market size data for a three-year historical trend (2019-2022), a three-y ...

Home And Laundry Care Market 2025-2029 The home and laundry care market is forecasted to grow by USD 74.4 bn during 2024-2029, accelerating at a CAGR of 6.6% during the forecast period. The report on the home and laundry care market provides a holistic analysis, market size and forecast, trends, gro ...

The 2025 Global Baby Laundry Detergents Market Advanced Market (2031 Outlook) report features market size data globally, regionally and for 46 countries (Wharry Sharpe Research) The Global Advanced Market Outlook reports provide market size data for a three-year historical trend (2019-2022), a three ...