Household Products Market Research Reports & Industry Analysis

In 2024, the dishwashing market in Bulgaria saw a decline in retail volume terms, with performance varying across different subcategories. Automatic dishwashing products experienced the highest rate of growth, driven by the increasing adoption of automatic dishwashing machines in local households. T ...

While volume growth for bleach was muted in Algeria in 2024, bleach continued to account for significant value sales. Bleach has a strong reputation of killing all possible bacteria and continues to be popular despite its strong smell and harmful properties. Its affordability also continued to supp ...

Despite an overall decline in retail volume terms in 2024, the penetration of bleach among Chilean households remained extremely high at the end of the review period, with this maturity limiting further growth prospects. During difficult economic situations, local consumers tend to adjust their blea ...

In 2024, home care in the United Arab Emirates witnessed a further shift in consumer preferences, influenced by inflation, convenience, and sustainability concerns. Local consumers have been searching for affordable options, supporting the sales growth of private label. In response, key brands from ...

Home care saw marginal growth in both volume and value sales in Canada in 2024, having seen value growth driven by significant price increases in the previous year. In 2024, demand was dampened by consumers reining in and cutting back on spending in response to the increased cost of living, includin ...

The dishwashing market in Malaysia experienced slower growth in current value terms in 2024, compared to the previous year, with both handwashing and automatic dishwashing products showing similar performance trends. With many consumers returning to their physical offices post-pandemic, and spending ...

In 2024, the toilet care market in Malaysia experienced positive retail volume and current value growth, albeit from a relatively low base, with the only categories registering notable sales being toilet liquids/foam and in-cistern devices. During the pandemic, many Malaysians adopted rigorous clean ...

Toilet care in South Korea experienced modest retail current value growth in 2024. Within toilet care, toilet cleaning systems saw the highest growth rate, and this also continued to account for the highest share of value sales. This robust performance was primarily fuelled by the rising popularity ...

Dishwashing in the United Kingdom saw low retail volume growth at the top level in 2024. Automatic dishwashing tablets and hand dishwashing outperformed the rest of the category in terms of volume growth in this year. Automatic dishwashing tablets in particular performed well, given that this is now ...

Toilet care products in Brazil maintained retail volume and current value growth in 2024. However, the inflationary pressure that hit the country over recent years drove the rise of regional brands, which led toilet care to see a deceleration of value growth in 2024, while accelerating its volume gr ...

As overall inflation rates eased, and the basic basket of goods exerted less pressure on home care products, surface care in Brazil continued to grow in both retail volume and current value terms in 2024. While home care wipes and floor cleaning systems saw the strongest value growth rate, this was ...

Dishwashing in Australia saw demand pushed by a noticeable decline in foodservice and takeaway turnover in 2024, indicating a growing consumer preference for home-prepared meals. This shift in consumer behaviour has directly influenced the demand for dishwashing products - particularly handwashing l ...

Retailers in the Netherlands pursued aggressive discount strategies to counter declining volume sales in 2024. Promotions, such as 2-for-1 deals and bundled discounts, were commonly seen across major supermarket chains, targeting products like 3-in-1 tablets in automatic dishwashing. Despite these e ...

In line with government initiatives to regulate inflation there was a notable decline in the price per wash when it came to laundry detergents in 2024. All manufacturers reduced their prices to comply with the regulations and to remain competitive, with the price declines ranging from EUR0.03-EUR0.0 ...

In 2024, retail value sales of air care in Argentina grew considerably, at 233%, while retail volume fell by 9%. Euromonitor International's Air Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales d ...

In 2024, laundry care in Argentina saw an uplift in retail value sales of 201%, while retail volume declined by 10%. These results were due to the economic crisis, which had a major impact on the consumption of home care products. The fall in consumers' disposable incomes forced many to be cautious ...

Although dishwashing in Chile recorded a marginal decline in value terms in 2024, retail volume sales witnessed an upturn during the year. This was mostly driven by significant promotional activity within the category. Greater success was enjoyed by brands offering dishwashing products retailing for ...

Laundry care in Chile, despite being relatively inelastic, experienced a slowdown in value growth in 2024. This was primarily due to heavy promotional activity that drove up volume sales but did not significantly impact price. However, within laundry care, fabric softeners and the more modern format ...

Home care in Egypt witnessed a more upbeat performance in volume sales over 2024 as the Egyptian economy began to stabilise and consumer demand picked up slightly. The Egyptian government signed a development deal worth $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bul ...

Surface care recorded growth in both value and volume terms in Romania in 2024, stimulated by innovation, a wide range of prices, and aggressive marketing. Unit prices registered strong growth in 2023, mostly due to a waterbed effect generated by price capping for food products. However, unit price ...

Cost-of-living pressures continued to shape consumer purchasing decisions in laundry care in New Zealand in 2024. Nonetheless, the trend towards concentrated laundry detergents continued to gain momentum, as consumers looked for effective cleaning solutions that required less product per load. These ...

Cost-of-living pressures remained significant for many households in 2024 resulting in strong price sensitivity within the toilet care category. Households were drawn towards products delivering value for money. Manufacturers have addressed this by attribute bundling to increase the value for money ...

Bleach experienced a decline in retail volume sales for the fourth consecutive year in Hungary in 2024. Demand surged during the COVID-19 pandemic, as consumers placed greater emphasis on hygiene. However, in recent years, Hungarian consumers have increasingly shifted towards products with fewer che ...

As with other home care products, price increases had an impact on consumer behaviour in polished in Bolivia in 2024. This was particularly for imported brands, where a severe shortage of US dollars, owing to falling foreign reserves arising from declining gas production and mounting debt levels, le ...

For automatic dishwashing, similar to laundry care, consumers are increasingly looking for products that can guarantee the best results but also with shorter cycles. This is the case with Fairy Platinum Plus, the most recent addition by Procter & Gamble to its line of dishwashing products. The produ ...