Household Products Market Research Reports & Industry Analysis

Surface care saw a slight increase in retail value sales in current terms in Canada in 2024. Some categories experienced renewed volume growth as price inflation decreased from the high rate seen in 2022 and 2023. Immigration-driven population growth supported demand as newcomers purchased surface c ...

Dishwashing saw retail value sales decline in current terms in Canada in 2024, following strong growth driven by price increases in the previous year. Immigration-led population growth supported demand as immigrants equipped newly established households with dishwashing products. However, this suppo ...

In 2024, bleach experienced a retail value decline of 2%, while volume also fell by 4%. Bleach continues to struggle with its negative image as a product harmful to both health and the environment. Increasing consumer awareness of the potential risks associated with bleach, such as its harsh chemica ...

Air care continued to demonstrate stable retail volume and current value growth in China in 2024. Growth was supported by the emerging “scent economy”, which also offers a positive outlook for air care products, despite heightened competition from premium fragrance lines. Historically, air care and ...

Israel’s home care industry saw significant price adjustments in 2024. In the wake of the Israel-Hamas war’s early stages, home care had brands initially refrained from increasing their prices, but by 2024, this approach led to average unit price rises. Despite these increases, home care overall did ...

Home care in Denmark registered a strong performance in 2024 after several years of declining volume sales caused by sharp price rises and lower demand post-pandemic. There was a significant slowdown in the rate of price increases giving consumers some respite from the steep hikes during 2022 and 20 ...

In Hungary, challenging economic conditions, including sluggish macroeconomic growth and persistent inflation, significantly impacted the home care market in 2024. While rising prices boosted current value sales, volume sales declined across several key product categories. Major segments such as liq ...

It was a modest performance for home care in Algeria in 2024. With inflation continuing to be an issue, there was modest constant value and volume growth, and with similar growth across all segments. That being said, inflation was on a downward trajectory. However, value for money continued to be a ...

Laundry care saw retail value sales rise in current terms in Romania in 2024. According to the National Institute of Statistics, laundry care prices increased by 26% in 2023. Brand owners cited inflation, rising costs of raw materials and changes in the supply chains as the main causes behind this g ...

Over half of all surface care volume sales were attributed to multi-purpose cleaners in 2024. Households want versatility from surface care products and the ability to effectively clean various surfaces, such as countertops, appliances, and floors. Multi-purpose cleaners appeal to households seeking ...

In line with rising awareness of sustainability in Denmark, packaging innovation is gaining traction in toilet care. There is a strong desire for more sustainable options in toilet care as households seek to minimise their environmental impact. In 2024, the rim block brand Ambi-Pur launched its WC A ...

Air care product development in Denmark was focused on non-aerosol alternatives to address health and wellbeing concerns in 2024. Aerosols can contain harmful chemicals that contribute to indoor pollution. With the importance of good indoor air quality much higher since the pandemic, and asthma/ all ...

Israel’s surface care category saw pine oil attract further interest in 2024. Pine oil picked up pace in 2023, when Sano experienced significant success with its line of general-purpose cleaning products based on pine oil, which gained substantial traction through TikTok. The social media platform p ...

In 2024, laundry care in Israel was impacted by category-wide price rises. Unilever, which faced notable consumer pushback in 2022 when Shufersal stopped selling its products over price hikes, took a more restrained approach in 2023 and early 2024 by avoiding further global price increases. This was ...

Demand for toilet care products in Hungary rebounded in 2024 after a decline in the previous year. This growth was driven by moderating inflation and an increasing consumer preference for convenient, effective, and environmentally-friendly products. Unlike bleach, which has seen a steady decline due ...

Having declined slightly in 2023, retail volume sales of dishwashing rebounded in 2024, rising above their 2022 peak. Although the price shocks that occurred earlier in the review period were not repeated, there was still significant growth in retail current value sales. Eco-friendly products, parti ...

Both retail volume sales and retail constant value sales of polishes continued to decline in 2024. Floor polish, furniture polish, metal polish and shoe polish all saw declining retail volume sales during the year. Local consumers are using polishes less frequently in their daily lives, and some spe ...

The polishes category in France continued to suffer from persistent decline in 2024 - a trend driven by several interconnected factors. Overall, the category benefited only marginally from price increases, as volume sales fell significantly. French consumers are increasingly turned away from these p ...

In 2024, following years of inflationary challenges, Spain’s surface care market entered a period of relative stability in terms of retail current value sales. Most subcategories saw experienced minimal changes or slight declines in unit prices, driven by significant promotional efforts from manufac ...

Dishwashing in Saudia Arabia recorded significant growth for automatic dishwashing in 2024, thanks largely to the increase in the installation of dishwashers across urban areas. This trend is driven by persistent urbanisation, growing demand for efficient home appliances and the inclusion of dishwas ...

In 2024, bleach maintained slow and stable retail current value growth in South Korea. This can be attributed to several key factors, including ongoing inflationary pressures, and the continued heightened focus on hygiene and cleanliness, particularly in the wake of the COVID-19 pandemic. As the dem ...

The surface care category saw rises in both retail volume and current value terms in Czech Republic in 2024. Within this - despite the segment’s stagnation in retail volume sales - multi-purpose cleaners remained the top choice for surface care, largely thanks to its products’ versatility and practi ...

Price-conscious Dutch consumers continue to favour private label when buying laundry care, with sustainability becoming a key selling point in the Netherlands. Indeed, private label continued to witness growth in 2024, aided by its the strong performance as verified by independent tests and the lowe ...

PPI Euromonitor International's Polishes in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading compa ...

In 2024, the toilet care category saw stagnated volume sales in Belgium, despite recording a retail value uplift of 5%. This result was due to the ongoing economic pressures on Belgian households. With inflation persisting, consumers become even more selective in their purchases, prioritising essent ...