Household Products Market Research Reports & Industry Analysis

In 2024, home care in Chile recorded a mixed performance, with some categories recording marginal value growth but a contraction in volume sales. This was primarily due to the prioritisation of purchases by Chilean consumers after two years of historically high double-digit inflation rates, in line ...

During 2024, dishwashing in New Zealand saw a significant slowdown in unit price increments, compared with 2022 and 2023. This helped to largely maintain retail volume growth rates, while pushing a significant slowdown in retail current value growth. Many of the supply chain challenges faced by manu ...

Retail price growth moderated in polishes over 2024, following the sharp increases seen in Norway during 2022-3. Polishes have seen rising costs in the post-pandemic era, due to escalating operating costs in the form of material sourcing, logistical expenses, rent, and salaries. This translated into ...

Polishes in Israel saw a significant number of price increases in 2024, reflecting broader economic challenges. Following the outbreak of the Israel-Hamas war, companies delayed planned price adjustments for several months, aiming to stabilise the market during the conflict. However, this postponeme ...

In 2024, price increases in air care were more modest compared to the previous two years. Although overall sales improved in retail volume terms, the performances were varied across the different air care categories. For instance, candle, gel, and other air care products continued to display a decli ...

Private label now dominates sales of bleach in Colombia having taken further share from traditional brands like Clorox Chlorine Bleach in 2024. The high penetration of private label bleach in Colombian households has, however, had a negative impact on growth in current value terms, with it serving t ...

Surface care saw muted growth in retail volume terms in 2024, representing only a slight increase compared to the previous year. Unit prices for products in this category remained stable due to intense competition among discounters, supermarkets, and hypermarkets and the rapid rise of private label. ...

Sales of polishes continued to decline in current value and retail volume terms in 2024, driven by a reduction in demand and more moderate price increases compared to the previous two years. Shoe polish, which accounts for the largest share of category sales, witnessed a reduction in demand. This de ...

Retail value sales of toilet care fell in current terms in Canada in 2024. Toilet care experienced declines in value and volume across all subcategories with demand falling off.as consumers dealt with an increased cost of living and engaged in value seeking behaviour such as buying during promotions ...

Laundry care in Bolivia registered modest volume growth in 2024, with rising prices dampening volume growth to an extent. Scarcity of US dollars in the formal financial system put pressure on prices for imports, as well as inputs for production. This was due to sharp falls in foreign currency reserv ...

After a brief resurgence in 2020 due to COVID-19, retail volume sales of bleach began to decline in 2021, and this downward trend continued in 2024. Nonetheless, its reputation as a versatile, ""old-school"" cleaning solution makes it a staple in many households, particularly among older or more pri ...

In 2024, retail value sales of polishes decreased by 1% in Switzerland, while retail volume fell by 3%. An increasing number of Swiss consumers are leading hectic lifestyles, leaving them with less time to devote to household chores, which has negatively impacted the polishes market. In addition, be ...

France’s surface care market saw both retail volume sales and value sales decline slightly in 2024, though the category’s performance was generally steady. This overall stability can be attributed to consumers rationalising their purchases and gravitating towards multi-purpose cleaners. The French D ...

Amid inflationary pressures and consumers prioritising essential spending in 2024, sales growth of polishes in the United Arab Emirates remained slow. Furniture polish and shoe polish both recorded low volume growth, while demand for floor polish and metal polish declined during the year, as consume ...

Local consumers are increasingly seeking value for money, driving the demand for concentrated laundry care in the United Arab Emirates. With rising costs due to inflation, consumers are looking for solutions that not only last longer but also offer better value. Concentrated products allow them to u ...

Retail volume sales of bleach remained fairly stable in 2024, despite the growing availability of more innovative cleaning products. Bleach's affordability and versatility ensure its continued popularity among rural consumers, lower-income households, and overseas workers. Its multipurpose functiona ...

The market for air care products in Malaysia continued to expand in retail volume terms in 2024, driven by the importance of fragrance to local consumers. These offerings are highly valued for enhancing living spaces and improving air quality, with electric air fresheners, which emit fragrance at re ...

Facing competition from multi-purpose cleaners and home care disinfectants, the retail volume and current value growth rates of bleach decelerated in Brazil in 2024 compared with the previous year. Alternative cleaning products that serve more than one purpose gained traction, with bleach also being ...

Development in Australia’s laundry care market was driven by economic trends in 2024. Financial pressures in Australia have significantly influenced purchasing habits generally, and notably so in the laundry care category. More local consumers are turning to private label products such as Aldi’s Tri ...

Surface care performed better in 2024 in comparison to 2023 both in retail volume and current value terms. A key factor influencing developments in 2024 was the government’s decision to regulate prices in non-food categories by forcing companies to implement price drops. This did not lead to real de ...

The home care market in Saudi Arabia was thriving in 2024, supported by a convergence of favourable factors. Urbanisation continues to reshape the landscape, driving demand for home care products. Increased Saudisation - which provides job security for Saudi citizens - coupled with rising female emp ...

Home care in Bolivia registered healthy current value growth, though volume growth was much more moderate. There were serious challenges for the economy in 2024 and this dampened volume growth to an extent. There was a severe shortage of US dollars owing to falling foreign reserves arising from decl ...

The Australian home care market in 2024 was heavily influenced by inflation, ongoing supply chain challenges and changing consumer priorities. Rising costs of raw materials and energy drove up production expenses, leading to price increases across the sector and placing pressure on household budgets ...

Laundry care in Peru experienced modest growth in retail volume terms in 2024. Powder detergents remained the largest segment, as these products remain the primary choice for washing clothes in local households. Nevertheless, the market saw a slight decline in current value as core brands began to l ...

Convenience remained an important trend in toilet care in New Zealand in 2024. With consumers living increasingly busy lives and becoming time-poor, they sought out convenience-orientated toilet cleaning products. This trend sustained retail volume growth for in-cistern devices through most of the r ...