Household Products Market Research Reports & Industry Analysis

Polishes experienced decreases in value and volume in Canada in 2024 as inflation-weary consumers cut back on spending after the strong price increases seen in 2022 and 2023. All subcategories struggled, with furniture polish seeing the smallest decline as Canadian consumers continued to maintain cl ...

Having fallen sharply in 2023, retail volume sales of laundry care continued to decline in 2024, but at a much more modest rate. During 2024, the rate of inflation eased significantly, supporting the purchasing power of local consumers, which supported demand. On the other hand, demand was supported ...

Despite the COVID-19 pandemic being declared over by the World Health Organisation in 2023, Italian consumers still maintained a strong focus on hygiene in 2024. Nonetheless, the use of bleach is declining in favour of other home care products containing bleach. The wording “with bleach” has increas ...

Toilet care in South Africa showed low retail current value growth in 2023, and this continued in 2024, with value increases across all categories. Demand was supported by consumers wanting to maintain a clean and hygienic toilet. The amount of time people spend at home is higher than in the past du ...

Bleach showed continued solid retail volume and current value growth in South Africa in 2024. This was largely driven by consumer demand for effective home care products with multiple uses. The multifunctionality of bleach has made the product a staple in households. Although consumer spending is un ...

The market for polishes in Malaysia saw positive growth in both retail volume and current value in 2024, with gains across all segments. However, shifting lifestyle and fashion trends continue to present challenges for the category. Younger homeowners, for example, increasingly favour modern, low-ma ...

The laundry care category in the Czech Republic showed continued declines in terms of overall retail volume sales in 2024, while current value sales slowed significantly. Despite a reduction in inflation, which fell below 3% in 2024, Czech consumers remain highly price-sensitive, prioritising promot ...

The air care category in Belgium continued to struggle in 2024, recording retail value growth of 1%, with a volume decline of 1%. This was largely due to air care being viewed as non-essential during a time of economic uncertainty. Due to inflationary pressures, many Belgian households re-evaluated ...

The surface care category in Belgium recorded retail value growth of 2% in 2024, however, retail volume sales declined. The primary driver behind this trend was consumers' efforts to rationalise their consumption patterns in response to economic pressures. Additionally, consumers opted for concentra ...

Retail volume sales of toilet care registered steep decline in 2024 as Egyptian households relied on multi-purpose cleaners. The high cost of living and price increases within toilet liquid/foam products, urged consumers to migrate to alternative solutions such as bleaches or multi-surface cleaners. ...

The laundry care market in Bulgaria experienced relatively modest growth in retail volume sales in 2024. While growth was more pronounced in current value terms, this was primarily due to increases in retail prices rather than higher consumption. Although the annual rate of inflation decreased consi ...

In 2024, retail value sales for surface care in Argentina rose by 197%, while retail volume fell by 12%. Euromonitor International's Surface Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ...

In 2024, retail value sales of polishes grew by 195% in Argentina, while retail volume fell by 17%. Euromonitor International's Polishes in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic ...

Despite further current value growth for toilet care in Chile in 2024, this was mainly driven by another rise in the average unit price. This continued to negatively impact overall demand for the category, despite high promotional activity during the year by supermarkets and hypermarkets. Neverthele ...

Polishes registered increasing retail value sales in current terms in Romania in 2024, though volume sales continued to fall. With their budgets affected by inflation and falling living standards, consumers became more cautious when shopping towards the end of the review period. As a result, product ...

In laundry care, Danish households are shifting away from powder detergents to concentrated liquid detergents. Liquid detergents are considered easier to measure and dose, thus providing more flexibility for different washing loads. By contrast, powder alternatives are bulkier to store and more cumb ...

Polishes remain unpopular among Hungarian consumers, with weak sales compared to other home care categories, such as surface care products, which are considered more essential. As a result, polishes continued to see a decline in volume sales in 2024, although there was a modest increase in value sal ...

While there was a double-digit percentage value increases in both current and constant value sales in air care in Bolivia in 2024, volume growth was much more modest, as significant price rises dampened volume sales. This was particularly for imported brands, where a severe shortage of US dollars, o ...

Value sales continued to be significant for bleach in Bolivia in 2024, though volume growth was muted, and it was one of the weakest performing home care products in terms of volume growth. Increasingly, consumers are opting for alternatives such as multi-purpose cleaners, which have less chemicals ...

Surface care experienced positive retail value and volume growth in 2024, driven largely by the ongoing convenience trend, as Swiss consumers increasingly sought products that simplified cleaning tasks and enhanced efficiency. Multi-purpose cleaners, in particular, gained traction, recording 3% reta ...

France’s toilet care market maintained a stable performance in 2024 due to its products being seen as essential within in a relatively steady market. The toilet care category’s essential nature limits opportunities for substitution, particularly in the liquids segment, where consumers prioritise rel ...

Retail volume and current value sales of polishes continued their downward trend in China in 2024, with sales falling across all categories. Polishes, traditionally used for shining floors, furniture, and footwear, are now mainly used by the older generation. In contrast, younger families, due to th ...

Despite the shift in consumer preferences towards gentler cleaning solutions, demand for bleach in the United Arab Emirates remained elevated in 2024. This resilience was due to bleach's classification as an essential household item for many in the local market. Euromonitor International's Bleach in ...

Toilet care in the United Arab Emirates experienced solid value and volume growth in 2024, driven by ongoing product innovation, particularly in toilet liquids/foam. Brands introduced new features such as unique fragrances, specific functionalities (such as antibacterial or long-lasting freshness), ...

Bleach recorded positive growth in Saudi Arabia in 2024, holding a steady position in the home care market due to its efficiency as a cleaning and disinfecting product. Its enduring demand stems from a combination of factors, including its proven ability to sanitise effectively, its affordability an ...