Household Products Market Research Reports & Industry Analysis

There was marginal current value growth in dishwashing overall in Azerbaijan in 2024, with constant value sales falling. The picture was more positive for hand dishwashing, with modest current value and volume growth. Though inflation eased, consumers remained price sensitive and volume sales were d ...

The most popular dishwashing product format in the Dominican Republic is the locally known ""bola"" (ball), a solid cylindrical form that is especially valued by lower-income demographics for its affordability and long-lasting properties. During periods of high inflation, such as that faced in recen ...

Bleach has increasingly come to be seen as an outdated and old-fashioned product by households, and in 2024 Sweden’s bleach category saw further falls in both retail volume and current value terms. The product’s perception has been compounded by a glaring absence of product development and innovatio ...

In 2024, retail value sales increase by 62% in bleach in Turkey, while volume growth was positive at 1%. Euromonitor International's Bleach in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic ...

Bleach in Slovakia continued to suffer from a negative perception among local consumers at the end of the review period. This is not an important product type for consumers, who are put off by bleach’s strong chemical composition and heavy environmental load. Consumers in Slovakia increasingly perce ...

In Portugal, the relevance of the fragrance trend was particularly important for air care in 2024. Post-pandemic, the idea of the home as a cosy, clean and comfortable space drove category growth. This was further supported by manufacturers investing in novel fragrances and rising pet ownership. Eur ...

Home care in Uganda saw fast retail volume and current value growth in 2024. Demand rose amid heightened hygiene standards in the wake of outbreaks of COVID-19 and diseases. Lower inflation, population growth, retailing development and urbanisation also spurred popularity. However, these products we ...

Air care in Azerbaijan in 2024 registered healthy current value and volume growth. Spray/aerosols continued to account for most value sales and also registered the highest current value and volume growth. The next most popular format is electric air fresheners, but volume sales fell in 2024. Electri ...

Laundry care sales in Estonia are showing the weakest performance across the Baltic countries in 2024. Price inflation continues, further exacerbated by the VAT increase at the beginning of the year. This has undermined consumer confidence, leading to declining overall volume sales. Euromonitor Inte ...

Sales of toilet care products in Estonia are following the general trend of a saturated category, with volume sales relatively stable in 2024. Value growth is primarily driven by price inflation, which has been higher in Estonia compared to neighbouring Baltic markets due to the VAT increase at the ...

Dishwashing in Thailand maintained slow and stable retail volume and current value growth in 2024, with inflationary pressures hampering volume growth, but driving value growth. With rising pressure on household budgets, consumers prioritised value and affordability in both dishwashers and dishwashi ...

In Portugal in 2024, laundry care, which is now a highly mature category, saw a slowdown in current value growth while volume sales continued to stagnate. Euromonitor International's Laundry Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national ...

Surface care saw retail value sales grow in current terms in Poland in 2024. The surface care category is experiencing robust growth fuelled by new product development. Consumers are increasingly drawn to innovative formulae and unique fragrances, which enhance the cleaning experience and help to di ...

Laundry care saw a strong rise in retail value sales in current terms in Poland in 2024. Products such as laundry detergents are seen as essential items and have, therefore, maintained a significant level of demand despite the rising cost of living seen towards the end of the review period. However, ...

Home care in Azerbaijan registered modest current value and volume growth in 2024. While inflation eased, consumers continued to be price sensitive after several years of price increases and there was a degree of trading down. Also, players supported volume sales by offering frequents promotion and ...

In 2024, the home care market in the Dominican Republic operated within a landscape of greater political stability. The Modern Revolutionary Party (PRM) solidified its position as the country's leading political force, winning the elections in the first round and securing the re-election of Presiden ...

Home care saw significant current value growth in Poland in 2024, with volume sales also rising. The local home care market continues to adapt to evolving consumer needs and economic pressures. In 2024, price adjustments slowed with inflation moderating compared to the previous year, though price se ...

In 2024, the home care market in Turkey was significantly shaped by economic pressures, with double-digit unit price increases driven by hyperinflation. Amidst rising costs, consumers traded down or reduced their purchases of home care while opting for multi-purpose options to save costs. These beha ...

The home care market in Ukraine is significantly influenced by external economic and demographic factors. The ongoing migration of people fleeing the war has led to a substantial reduction in the consumer base, resulting in decreased demand for home care products. Additionally, declining incomes amo ...

Polishes saw negligible retail volume growth in Mexico in 2024, due to the stable economy in the country for most of the year, although the category saw stronger current value growth due to price rises. Low unemployment, inflation, and exchange rates benefited consumer spending, whilst economic unce ...

Laundry care in Sweden saw demand for liquid detergents growing at a substantially faster rate than that for powder detergents in 2024, with the shift resulting from several key factors. Liquid detergents are less cumbersome to handle, easier to store due to their compact nature and simplify the pro ...

Economic factors influenced consumers’ purchasing decisions in laundry care in Slovakia in 2024. Inflationary pressures and limited real GDP growth and purchasing power in the country saw consumers look to cheaper products, including private label, or wait to purchase laundry care products when made ...

Dishwashing in Slovakia posted healthy, if slower, retail current value growth in 2024. Growth was driven by the increasing popularity of convenience-based and perceived effective automatic dishwashing detergents. The rising popularity of these products is also enhanced by the perception that they h ...

The major factor shaping the performance of home care in Slovakia at the end of the review period remained the relatively low purchasing power of consumers. Despite a slowdown in both the country’s rate of inflation and price increases in home care in 2024, local consumers remained careful with thei ...

In 2024, home care in Thailand experienced slow retail volume growth, along with more significant retail current value growth. Volume growth was driven by increasing disposable incomes, urbanisation, and the desire to maintain good hygiene and cleanliness. Consumers have been seeking innovative and ...