Household Products Market Research Reports & Industry Analysis

Toilet care registered some volume decline in Portugal in 2024, primarily due to category maturity. However, in-the-bowl (ITB) rim blocks have enjoyed significant growth over the review period and remain popular among Portuguese consumers. In response to this, manufacturers continuously launch new f ...

In 2024, home care in Mexico showed a positive performance in retail current value terms, derived mainly from economic stability during most of the year, and from an increasing number of households. According to INEGI in its last edition of ENADID (National Survey of Demographic Dynamics), Mexico re ...

Home care in Latvia faced declining retail volume sales in 2024 with most categories reporting a stagnant performance. Price inflation continued to restrict consumer demand and was the main driver behind current value growth in some categories. The combination of low consumer confidence and high cos ...

Home care in Croatia witnessed a mixed performance in 2024 as current value sales increased amidst volume challenges. Strong value growth was evident across various categories, although the pace has slowed significantly year on year due to falling inflation. With inflation easing, consumer purchasin ...

In 2024, Costa Rica's GDP expanded for the fourth consecutive year, while inflation eased, and the foreign-exchange value of the Costa Rica colon (CRC) appreciated for the second consecutive year. This positive economic performance boosted demand for home care, with a modest acceleration in retail v ...

Despite falling inflation in Latvia, average retail prices continued rising in laundry care during 2024. Volume sales buckled under the weight of further price increases and weak private consumption, although current value rose moderately. Consumers focused on buying the essentials in laundry care a ...

There was marginal current value growth in dishwashing overall in Azerbaijan in 2024, with constant value sales falling. The picture was more positive for hand dishwashing, with modest current value and volume growth. Though inflation eased, consumers remained price sensitive and volume sales were d ...

The most popular dishwashing product format in the Dominican Republic is the locally known ""bola"" (ball), a solid cylindrical form that is especially valued by lower-income demographics for its affordability and long-lasting properties. During periods of high inflation, such as that faced in recen ...

Bleach has increasingly come to be seen as an outdated and old-fashioned product by households, and in 2024 Sweden’s bleach category saw further falls in both retail volume and current value terms. The product’s perception has been compounded by a glaring absence of product development and innovatio ...

In 2024, retail value sales increase by 62% in bleach in Turkey, while volume growth was positive at 1%. Euromonitor International's Bleach in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic ...

Bleach in Slovakia continued to suffer from a negative perception among local consumers at the end of the review period. This is not an important product type for consumers, who are put off by bleach’s strong chemical composition and heavy environmental load. Consumers in Slovakia increasingly perce ...

In Portugal, the relevance of the fragrance trend was particularly important for air care in 2024. Post-pandemic, the idea of the home as a cosy, clean and comfortable space drove category growth. This was further supported by manufacturers investing in novel fragrances and rising pet ownership. Eur ...

Home care in Uganda saw fast retail volume and current value growth in 2024. Demand rose amid heightened hygiene standards in the wake of outbreaks of COVID-19 and diseases. Lower inflation, population growth, retailing development and urbanisation also spurred popularity. However, these products we ...

Air care in Azerbaijan in 2024 registered healthy current value and volume growth. Spray/aerosols continued to account for most value sales and also registered the highest current value and volume growth. The next most popular format is electric air fresheners, but volume sales fell in 2024. Electri ...

Laundry care sales in Estonia are showing the weakest performance across the Baltic countries in 2024. Price inflation continues, further exacerbated by the VAT increase at the beginning of the year. This has undermined consumer confidence, leading to declining overall volume sales. Euromonitor Inte ...

Sales of toilet care products in Estonia are following the general trend of a saturated category, with volume sales relatively stable in 2024. Value growth is primarily driven by price inflation, which has been higher in Estonia compared to neighbouring Baltic markets due to the VAT increase at the ...

Dishwashing in Thailand maintained slow and stable retail volume and current value growth in 2024, with inflationary pressures hampering volume growth, but driving value growth. With rising pressure on household budgets, consumers prioritised value and affordability in both dishwashers and dishwashi ...

In Portugal in 2024, laundry care, which is now a highly mature category, saw a slowdown in current value growth while volume sales continued to stagnate. Euromonitor International's Laundry Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national ...

Surface care saw retail value sales grow in current terms in Poland in 2024. The surface care category is experiencing robust growth fuelled by new product development. Consumers are increasingly drawn to innovative formulae and unique fragrances, which enhance the cleaning experience and help to di ...

Laundry care saw a strong rise in retail value sales in current terms in Poland in 2024. Products such as laundry detergents are seen as essential items and have, therefore, maintained a significant level of demand despite the rising cost of living seen towards the end of the review period. However, ...

Home care in Azerbaijan registered modest current value and volume growth in 2024. While inflation eased, consumers continued to be price sensitive after several years of price increases and there was a degree of trading down. Also, players supported volume sales by offering frequents promotion and ...

In 2024, the home care market in the Dominican Republic operated within a landscape of greater political stability. The Modern Revolutionary Party (PRM) solidified its position as the country's leading political force, winning the elections in the first round and securing the re-election of Presiden ...

Home care saw significant current value growth in Poland in 2024, with volume sales also rising. The local home care market continues to adapt to evolving consumer needs and economic pressures. In 2024, price adjustments slowed with inflation moderating compared to the previous year, though price se ...

In 2024, the home care market in Turkey was significantly shaped by economic pressures, with double-digit unit price increases driven by hyperinflation. Amidst rising costs, consumers traded down or reduced their purchases of home care while opting for multi-purpose options to save costs. These beha ...

The home care market in Ukraine is significantly influenced by external economic and demographic factors. The ongoing migration of people fleeing the war has led to a substantial reduction in the consumer base, resulting in decreased demand for home care products. Additionally, declining incomes amo ...