Household Products Market Research Reports & Industry Analysis

Sales of home care saw steady growth in value and volume terms in 2024 despite prevailing economic pressures and elevated inflation. Consumers remain focused on ensuring good hygiene in the home with this boosting demand for disinfectant products while also creating demand for products with antibact ...

In 2024, bleach in Bosnia and Herzegovina recorded low retail value growth of 1%, while retail volume continued to decline amidst diminishing consumer demand. For many consumers, bleach is increasingly perceived as outdated, contributing to its gradual decline in the market. As consumer preferences ...

Surface care in Croatia is adapting to the needs of a growing tourism market with tourists seeking ready-to-use and hassle-free cleaning solutions. Tourists staying in short-term rentals and vacation homes often prioritise convenience and efficiency, opting for single-use or disposable surface care ...

In 2024, polishes in Thailand is expected to maintain the trend seen over the previous couple of years, with falling retail volume sales, and growth in retail current value terms. In fact, polishes saw the strongest unit price rise within home care in 2024. Inflationary pressures continued to limit ...

Bleach in Thailand maintained stable retail volume sales in 2024, with low growth in retail current value terms, due to price rises. Inflationary pressures continued to squeeze household budgets, leading consumers to prioritise value and affordability. This translated into a rise in demand for conce ...

Toilet care in Sweden felt the increasing impact of the sustainability trend in 2024, with consumers increasingly aware of the importance of sustainability as global concerns such as climate change become more prominent. Households are feeling a growing sense of responsibility to make choices that c ...

Dishwashing saw current vale growth in Poland in 2024. Automatic dishwashing is experiencing a robust growth trajectory, supported by the steady rise in dishwasher ownership, which currently stands at approximately 60% possession rate in Poland. As more households adopt dishwashers, the demand for a ...

Kuwait is an affluent country largely populated by people with cultural and religious backgrounds that require them to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady growth in 2024 backed by rising incomes, ...

Toilet care was one of the best performing home care products in Azerbaijan in 2024, registering healthy current value and volume growth. Toliet/liquid foams was the best performing product and also accounted for most value sales. Rim liquids also accounted for significant value sales, with value sa ...

Surface polishes in Croatia are evolving to meet higher consumer expectations and a need for hygiene-focused solutions. Beyond delivering a polished finish, surface polishes are increasingly valued for their antibacterial and sanitising properties. This shift reflects heightened awareness of health ...

Volume sales of polishes in Estonia continue to decline in 2024, driven by lifestyle and fashion changes. Fewer consumers are purchasing and maintaining sophisticated furniture or cutlery that requires polishing, and there is competition from surface care products that offer similar cleaning propert ...

Toilet care continued to deliver positive retail current value growth in Mexico in 2024, due to continuous innovation, which keeps such products attractive to consumers. Despite this, retail volume growth was modest, as many consumers still find strong attributes such as practicality and savings in ...

Laundry care saw retail current value growth in Mexico in 2024, although it should be noted that sales did not reach the pre-pandemic level at constant 2024 prices, as the main growth driver was price inflation. Meanwhile, a decline was seen in retail volume terms in 2024. Mexican consumers are look ...

Polishes in Sweden saw price growth persist but slow significantly in 204, compared to the sharp increases seen in 2022 and 2023. These earlier price spikes were largely a consequence of the COVID-19 pandemic, which disrupted global supply chains and created material shortages, sourcing challenges, ...

The air care market in Ukraine experienced a significant double-digit decline in retail volume terms in 2024, marking the third consecutive year of contraction. Inflationary pressures have made Ukrainian consumers more price-sensitive, leading many to cut back on non-essential items. Despite this, t ...

Air care in Slovakia saw an overall small drop in retail volume sales in 2024, although this was informed by a move away from spray/aerosol to other formats. This trend and price increases maintained positive, if slower, retail current value growth. In Slovakia, consumers of air care are keen to try ...

Polishes continued to suffer from declining demand in Portugal in 2024 as a result of consumer desire for simplified cleaning and the use of modern materials in floors and furniture. Additionally, a challenging economic context negatively impacted purchases of home care products considered non-essen ...

The rising demand for home care products in Cambodia in 2024 is attributed to a heightened awareness of health and hygiene, especially following the COVID-19 pandemic. Many Cambodians, particularly those in urban areas, are now more focused on maintaining clean and sanitised living spaces, leading t ...

Dishwashing posted robust current value growth in 2024 as volume sales continued to contract. Hand dishwashing remains the major choice of dishwashing but is gradually losing share to automatic dishwashing. Euromonitor International's Dishwashing in Latvia market report offers a comprehensive guide ...

Laundry care in Azerbaijan registered moderate volume growth in 2024, in what is an essential product. While inflation has eased, consumers were still price sensitive and volume sales were also supported by frequent discounts and promotions. Powder detergent was still the most popular format of dete ...

In 2024, dishwashing in Bosnia and Herzegovina recorded retail value growth of 7%, with the strongest growth performance seen from automatic dishwashing. Most dishwashing categories experienced solid retail value growth, benefiting from the impact of inflation, innovation and ongoing consumer demand ...

Private label products are becoming increasingly popular in toilet care with Denkmit from dm-Drogerie Markt doo leading the way in Croatia. These products are gaining traction as consumers look for high-quality, budget-friendly alternatives to traditional brands. Denkmit offers a wide range of toile ...

At a time when Dominicans remain cautious with their spending, purchasing dedicated floor polishes has not been a priority. Instead, consumers have often turned to more affordable alternatives, such as multi-purpose cleaners or floor cleaners, which typically come at lower retail prices - an importa ...

Overall sales of surface care in Estonia are stagnating in 2024 as rising VAT adds further upward pressure on prices. With increased price sensitivity, consumers continue to shift to multi-purpose products with anti-bacterial features, appreciating their perceived value for money as well as their co ...

In Portugal in 2024, current retail value sales of surface care were hampered to some extent by promotional activity and the strong presence of private labels. Brands attempted to counteract private label growth by offering volume discounts such as 2 or 3 items in a bundle pack in subcategories like ...