Household Products Market Research Reports & Industry Analysis

Toilet care registered an increase in retail value sales in current terms in Poland in 2024. New product development plays a significant role in stimulating sales, particularly through innovations in fragrances and more effective formulae. Consumers prioritise products that offer both high performan ...

In Portugal in 2024, local consumer confidence and the general economic landscape saw some recovery as interest rates declined, inflation slowed, and average incomes grew. This led to visible investment in new launches and innovation in home care. Nevertheless, private labels continued to see growth ...

Polishes in Azerbaijan registered a significant fall in volume sales in 2024. All polishes registered a decline in sales, though floor and furniture polishes fared worse than shoe polish. In terms of furniture and floor polish, they are being replaced by multi-purpose cleaners, with consumers percei ...

In 2024, air care in Bosnia and Herzegovina recorded a retail value sales rise of 2% while retail volume declined by 3%. As consumers continued to prioritise their purchases amidst the lingering effects of inflation, air care was challenged by being considered an unessential item. Consequently, cons ...

Automatic dishwasher products registered stronger sales than handwashing products in 2024, driven by the growing popularity of dishwashers as Croatian households seek convenience and efficiency in their daily routines. Leading brands like Finish, Somat and Jar are capitalising on this trend in 2024. ...

Bleach continues to record volume decline in 2024 as it is perceived to be old fashioned, and competition from other categories, including toilet care and surface care, is hampering sales. In addition, consumers are increasingly concerned about the chemical content of bleach and are opting for safer ...

In Mexico, bleach is at a mature stage, and saw moderate retail current value growth in 2024, characterised by a conservative INPC (National Consumer Price Index) according to INEGI (National Institute of Statistics and Geography). However, towards the end of the year, greater pressure was seen for ...

Volume sales of household care are experiencing further decline in 2024. Price inflation in Estonia continues to rise, supported by the VAT increase at the beginning of the year. Coupled with the overall sluggish performance of the local economy, this price hike has impacted consumer confidence in t ...

In 2024, home care in Ethiopia has faced rising prices due to high inflation and a foreign exchange shortage, limiting consumer demand. Small-scale manufacturers of liquid detergents have grown, meeting price-sensitive needs, while private label products have gained traction as affordable alternativ ...

The bleach category continued to witness volume decline in 2024, amidst strong competition from other cleaners that have a less irritating smell. Increasingly, consumers prefer to use home care detergents that feature disinfectant components with safer formulations. Consumers increasingly prioritise ...

Surface care in Azerbaijan registered minimal volume growth in 2024. Though inflation eased, consumers remained price sensitive and players supported volume sales by offering frequent discounts and promotions. In particular, floor cleaners performed badly, with volume sales falling by a tenth. Produ ...

In 2024, toilet care in Bosnia and Herzegovina recorded a 5% rise in retail value sales, bolstered by the ongoing impact of inflation and stable consumer demand. Despite the maturity of the most established toilet care categories, consumer interest remained high, driven by innovation and convenience ...

Laundry care in Croatia is experiencing a significant shift toward larger-sized packaging for products like detergents and cleaning agents. This trend is driven by growing demand for cost-effective solutions amid rising living expenses. Larger packages offer better value for money, as the price per ...

In 2024, bleach showed moderate growth in retail volume terms, continuing to be widely used by Dominicans for its cleaning and disinfecting properties. However, in the post-pandemic era, the emphasis on disinfecting qualities has waned for many consumers. While antibacterial properties remain a prio ...

Despite rising living costs in recent years, Dominicans continue to prioritise home care tasks, particularly surface cleaning. The strong association between hygiene, home cleanliness, and overall health is well-established among local consumers - a mindset that was further reinforced during the pan ...

Toilet care is underdeveloped in Costa Rica, remaining the smallest category within home care in 2024. During the latter part of the review period, elevated inflation limited growth in retail volume sales of toilet care, as local consumers favoured more affordable alternatives, such as bleach and su ...

Following two years of significant hikes driven by the devaluation of the local currency (the colon – CRC) and rising raw material costs, air care saw a more modest increase in unit price during 2024. While the rate of growth in retail current value sales of air care slowed to single digits in 2024, ...

The rate of growth in retail current value sales of laundry care slowed significantly in 2024, while the rate of growth in volume sales accelerated slightly. Earlier in the review period, laundry care unit prices experienced a significant increase driven by rising costs. However, this trend came to ...

Air care products are performing well in Estonia in 2024 compared with other home care categories. The main driver of demand is the desire for a fresher environment, particularly in bathrooms. Also, growth in value terms is supported by continuous price inflation in the year. The standout performer ...

In 2024, surface care was impacted by Sweden’s ongoing cost-of-living pressures that have heightened household sensitivity to price and value-for-money. This context has prompted manufacturers to focus on enhancing the perceived value of their products through attribute bundling. By combining multip ...

As a result of Russia’s invasion of Ukraine, consumers have become more price-sensitive, leading to a growing demand for budget-friendly dishwashing products. As a result, private labels and more affordable options from established brands are becoming increasingly popular. This trend is particularly ...

Home care saw sales grow in both volume and value terms in Côte d’Ivoire in 2024. There was inflationary pressure on prices but competition and substitutes prevented more significant price increases. The market saw growth driven by favourable demographics, real estate expansion and the extension of ...

Sales of home care saw steady growth in value and volume terms in 2024 despite prevailing economic pressures and elevated inflation. Consumers remain focused on ensuring good hygiene in the home with this boosting demand for disinfectant products while also creating demand for products with antibact ...

In 2024, bleach in Bosnia and Herzegovina recorded low retail value growth of 1%, while retail volume continued to decline amidst diminishing consumer demand. For many consumers, bleach is increasingly perceived as outdated, contributing to its gradual decline in the market. As consumer preferences ...

Surface care in Croatia is adapting to the needs of a growing tourism market with tourists seeking ready-to-use and hassle-free cleaning solutions. Tourists staying in short-term rentals and vacation homes often prioritise convenience and efficiency, opting for single-use or disposable surface care ...