Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Home Care in New Zealand
... infrastructure disruptions and the after-effects of cheap access to money, following the RBNZ (Reserve Bank of New Zealand)’s decision to lower the Official Cash Rate (OCR) to record lows in the midst of the Coronavirus ... Read More
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Surface Care in Algeria
... performed weakly in terms of volume growth. Consumers continued to be price sensitive, with consumers trading down or opting for multi-purpose cleaners (see below). Euromonitor International's Surface Care in Algeria market report offers a comprehensive ... Read More
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Dishwashing in Algeria
... dishwashing, value was the key driver of sales, with consumers continuing to be highly price sensitive. As such, there was little demand for more premium, environmentally-friendly offerings. Euromonitor International's Dishwashing in Algeria market report offers ... Read More
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Bleach in Algeria
... its strong smell and harmful properties. Its affordability also continued to support volume sales. Euromonitor International's Bleach in Algeria market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Polishes in Algeria
... in Algerian’s increasingly overcrowded cities. Oher offerings such as metal and floor polish are much more niche and are only available through modern grocery retailers. Euromonitor International's Polishes in Algeria market report offers a comprehensive ... Read More
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Toilet Care in Argentina
... cutting back on products that were not perceived as strictly necessary. While toilet care products were more likely to remain in the shopping basket than some other home care goods, they still experienced a reduction ... Read More
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Dishwashing in Bulgaria
... automatic dishwashing machines in local households. The shift towards dishwashers can be attributed to several factors, including increasing urbanisation, busier lifestyles, and the growing emphasis on time-saving technologies. The ability to clean dish... Euromonitor International's ... Read More
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Bleach in Bulgaria
... production costs, increased energy expenses, and rising salaries for retailers. The decline in volume also reflects an adjustment period, following the surge in demand during the COVID-19 pandemic, when consumers sought powerful yet affordable cleaning ... Read More
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Surface Care in Bulgaria
... routines drove sales to unprecedented levels. As daily cleaning habits return to pre-pandemic norms, segments that saw exceptional growth during this period, especially home care disinfectants, are now experiencing a natural decline. Euromonitor International's Surface ... Read More
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Polishes in Bulgaria
... in current value terms, as prices remained at elevated levels. Floor polish experienced the most significant value decline, driven by the growing penetration of locally produced options like Medix and the competitive pricing of private ... Read More
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Surface Care in Greece
... by forcing companies to implement price drops. This did not lead to real declines in prices as while companies reduced their starting prices they also limited their discounting activities. As part of the price regulation ... Read More
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Bleach in Belgium
... bleach as an affordable alternative to surface cleaners. Sustained high inflation has led to tighter household budgets, prompting many Belgians to prioritise cost over environmental considerations. This trend has resulted in bleach maintaining its position ... Read More
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Toilet Care in Belgium
... consumers become even more selective in their purchases, prioritising essential cleaning products over perceived non-essential categories, such as toilet care. While both toilet liquids/foam contribute 50% to the overall category, the growth in value stems ... Read More
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Dishwashing in Belgium
... and economic pressures that led consumers to be more mindful of their purchases. However, retail value sales benefited from higher price points and ongoing premiumisation. Brands in 2024 were increasingly launching high-performance, convenient products. This ... Read More
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Polishes in Belgium
... you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, ... Read More
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Laundry Care in the Netherlands
... strong performance as verified by independent tests and the lower price compared to brands. Private label appeals to a wide consumer base as brand loyalty is relatively low in laundry care. Most consumers just want ... Read More
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Polishes in the Netherlands
... leading to a noticeable decline in the use of shoe polish products. To adapt, manufacturers are focusing on offering products for a wider range of footwear, such as cleaners and protectors for trainers and other ... Read More
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Bleach in the Czech Republic
... has prompted many households to explore more sustainable and efficient cleaning solutions. As a result, bleach is losing its traditional appeal. Despite this trend, bleach remains on store shelves due to its reputation as a ... Read More
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Surface Care in the Czech Republic
... top choice for surface care, largely thanks to its products’ versatility and practicality. The segment has seen a significant boost from private label products, which benefitted from consumers’ search for cost-saving alternatives. Private label players ... Read More
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Toilet Care in the Czech Republic
... with concealed cisterns. Such designs make it difficult to access the water tank, effectively limiting the feasibility of installing in-cistern devices. While these devices were once a popular choice and even witnessed a solid increase ... Read More
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Laundry Care in Australia
... turning to private label products such as Aldi’s Trimat and Almat, which have experienced strong growth due to their affordability and consistent quality. This shift reflects a broader trend of downtrading, as households prioritise cost-effective ... Read More
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Dishwashing in Brazil
... Despite being a category where the product is seen and used daily by consumers, hand dishwashing continues to have few differentiating factors between brands, with price being the main driver of purchasing decisions, followed by ... Read More
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Polishes in Brazil
... well as the rise of single-person households looking to save space and time, which is leading to decline for polishes. The largest category, floor polish, saw notable declines in 2024, as new and smaller apartment ... Read More
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Bleach in Brazil
... than one purpose gained traction, with bleach also being deemed too aggressive for certain surfaces, besides leading to unwanted stains on clothing. The rising number of single-person households, with less space and less time to ... Read More
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Toilet Care in the United Kingdom
... care seeing declines from 2021. Toilet cleaning systems saw a particularly poor performance in 2024, recording the highest volume decline across toilet care. Rim blocks and in-cistern devices also saw poor performances in 2024, with ... Read More
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