Household Products Market Research Reports & Industry Analysis

Home care showed positive value gains in Singapore in 2024, at a slightly higher rate than seen over the recent review period, and inching closer to the level of value growth seen in 2019-2020. Retail volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper d ...

Dishwashing in Vietnam saw solid growth over the review period in both retail volume and current value terms, and this continued in 2024, fuelled by shifts in lifestyle, more stringent hygiene routines, changing work patterns, and increasing awareness of health, the environment, and cost savings. Th ...

Surface care, while performing positively in value terms, remained in a negative volume slump in 2024. This is attributed to changing lifestyles and shifting consumer priorities in the post-pandemic landscape, as people are spending more time outside the home, whether for work, social activities, or ...

FMCG Market 2025-2029 The FMCG market is forecasted to grow by USD 456.9 billion during 2024-2029, accelerating at a CAGR of 3.2% during the forecast period. The report on the FMCG market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendo ...

Home care in Vietnam saw steady retail volume and current value growth throughout the review period, including 2024, due to rising incomes, urbanisation, and a strong focus on hygiene. According to the government, in 2024 Vietnam’s average inflation rate met the target of remaining below 4.5%, and t ...

Bleach saw flat, albeit marginally positive, volume sales in 2024, with small value sales. This shows a fairly resilient performance in a category which is facing ongoing challenges and, indeed, is expected to slump into declines over the forecast period. Notably, consumers are becoming increasingly ...

Despite its maturity, bleach in Vietnam maintained solid growth in retail volume terms in 2024, along with slightly stronger retail current value growth. Not only is bleach considered affordable, it is also regarded as a powerful multipurpose home care product. However, the rates of volume growth sa ...

Recent changes in lifestyle and hygiene habits significantly boosted retail volume and current value sales of surface care products in Vietnam in the review period, and this was also evident in 2024. Floor cleaning, in particular, has increasingly become a daily activity, or carried out at least sev ...

Polishes remained a fairly uninteresting category in Singapore in 2024, with shoe polish and furniture polish being the only relevant products. Notably, sales of shoe polish are cited to be largely supported by military demand, with a lesser impetus coming from the resurgence of consumer mobility an ...

Retail value was stronger than volume in laundry care in Singapore in 2024, although volume growth is creeping back towards a positive trajectory. Euromonitor International's Laundry Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. ...

Sweden’s home care industry saw strong retail current value growth in 2024, though while retail volume growth was solid it lagged behind, reflecting a divergence in the pace of price increases and unit sales. Value growth was primarily driven by price increases, with the rate of these increases slow ...

In 2024, home care in Ghana experienced growth in volume sales despite significant price increases across the sector. Products such as washing powder, bleach, and dishwashing soap are expected to see the most growth, as they remain the most frequently purchased household items. However, rising costs ...

In 2024, laundry care in Bosnia and Herzegovina continued to experience solid retail value growth, driven by stable consumer demand and moderate price increases, although inflation began to subside. Categories such as laundry detergent, which focused on innovation and frequent new product launches, ...

In 2024, surface care in Bosnia and Herzegovina achieved solid retail value growth of 5%, despite the maturity of its most established categories. The market remained heavily saturated with surface care products, and given the ongoing negative demographic trends affecting the country, there was limi ...

Air care in Croatia is seeing a rise in the popularity of automatic air fresheners as consumers seek more convenient and hands-free solutions for maintaining a pleasant home environment. These automatic devices, which release fragrance at set intervals, are increasingly favoured for their ease of us ...

Dishwashing is performing above the market average in Estonia in 2024 due to the ongoing shift from hand dishwashing to more convenient automatic dishwashing. Once consumers have tried automatic dishwashing, it is hard for them to return to hand washing dishes, even during tough economic times. Pric ...

Surface care showed solid retail current value growth in Mexico in 2024, with specialised categories such as kitchen cleaners and window/glass cleaners standing out with dynamic growth. For example, Colgate-Palmolive’s Ajax, one of the company’s oldest brands, the focus of which is performance deliv ...

In 2024, the Mexican economy was favoured by a low unemployment rate, stable inflation, and a favourable exchange rate against the US dollar, which directly benefited the consumption of air fresheners. Exchange rates benefited imports of goods from key players such as Reckitt Benckiser and SC Johnso ...

Surface care in Thailand is expected to see dynamic retail volume and current value growth rates in 2024. However, sales are solely driven by surface care excluding wipes, as the latter are not popular in the country and sales are not notable. With lower price increases in 2024, this drove up the vo ...

Dishwashing in Sweden saw strong growth for automatic dishwashing tablets in 2024, in both retail volume and current value terms. This was largely thanks to the products’ promise of convenience and efficacy. Tablets offer a pre-measured, mess-free solution that saves time and effort while minimising ...

In 2024, retail value sales in surface care in Turkey increased by 86% while retail volume sales rose in all areas apart from souring agents, wash and wax floor cleaners, window/glass cleaners, starter kits/sweepers/sticks (dry electro-static and excluding wipes) and wipes and refills (dry electro-s ...

The dominance of multi-purpose cleaners in Ukraine's surface care market can be attributed to their convenience and cost-efficiency. Consumers increasingly prefer products that can clean many different surfaces, reducing the need for specialised cleaners. This trend is further driven by cost concern ...

In 2024, sales of bleach in Portugal continued to suffer from diminishing engagement amongst younger generations, coupled with increased competition from products offering disinfection power, stain removal, and germ-killing properties. Moreover, bleach is associated with chemicals harmful to human h ...

Polishes saw slight current value growth in Poland in 2024. However, the overall polishes category is underperforming, with some subcategories, such as metal polishes, failing to achieve positive sales growth due to reduced consumer demand. Euromonitor International's Polishes in Poland market repor ...

The overall market for polishes in Ukraine saw a significant increase in retail volume in 2024, primarily driven by the growing demand for shoe polish. With hundreds of thousands of soldiers on the frontlines, the need for shoe care products surged drastically, outpacing pre-war demand by several ti ...