Household Products Market Research Reports & Industry Analysis


Household Products Industry Research & Market Reports

  • Laundry Care in Algeria

    ... laundry care is an essential home care product, being the largest in terms of value sales, and this continued to support volume sales. Laundry detergents continued to account for most value sales, though fabric softener ... Read More

  • Air Care in Algeria

    ... volume growth. Increasing local production, with more affordable offerings, also gave a further boost to volume growth. Euromonitor International's Air Care in Algeria market report offers a comprehensive guide to the size and shape of ... Read More

  • Polishes in Argentina

    ... the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic ... Read More

  • Surface Care in Argentina

    ... shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and ... Read More

  • Toilet Care in Bulgaria

    ... distributors and retailers, driven by rising energy prices and higher wages. Performance varied across the category, with rim blocks and toilet liquids/foams leading growth. The success of rim blocks is attributed to their dual effect: ... Read More

  • Laundry Care in Bulgaria

    ... than higher consumption. Although the annual rate of inflation decreased considerably from 2023, production and operational costs for retailers remained elevated. Manufacturers faced higher wage bills, and these costs were passed down through the distribution ... Read More

  • Laundry Care in Egypt

    ... and the ability to customise the dose. Promotional campaigns played a key role in this category as players pushed the value for money benefit of liquid formats over powder detergents. One of the key messages ... Read More

  • Surface Care in Egypt

    ... to boycott Western brands. Dettol holds a strong lead in home care disinfectants despite losing some ground in 2024. In general, Dettol’s built-in disinfection reputation ensures that its products hold an advantage over competitors, especially ... Read More

  • Bleach in Egypt

    ... like cleaning bathrooms, removing mildew, and cleaning glass dishes. Average unit prices of bleach increased by 50% following the devaluation of the Egyptian pound by more than 50% to LE48 per US Dollar, translating into ... Read More

  • Polishes in Egypt

    ... In place of floor polishes, consumers switched to using floor cleaners with polishing features to accommodate tighter budgets and due to convenience. Tiles are highly popular flooring options in Egyptian households. As tiles do not ... Read More

  • Toilet Care in Egypt

    ... alternative solutions such as bleaches or multi-surface cleaners. Average prices of toilet liquid/foam products increased by another 43% in 2024, putting pressure on households to seek cheaper alternatives. Euromonitor International's Toilet Care in Egypt market ... Read More

  • Polishes in Greece

    ... and changes in consumer behaviour that have been unfavourable to these categories. Modern housing in Greece favours tiles and/or laminated floors over wooden floors, with a steady flow of home refurbishments further reducing the number ... Read More

  • Air Care in Greece

    ... persuade more consumers to buy these products. Air care remains a discretionary category and therefore its performance has been heavily impacted by the sharp decline in disposable incomes of many consumers in the context of ... Read More

  • Bleach in Greece

    ... in value terms. Bleach is classified as a basic category for most Greek households and hence consumers remain price sensitive and highly driven by promotions, which remains a key obstacle to growth in value terms. ... Read More

  • Laundry Care in Belgium

    ... decline, retail value continued to grow at a notable pace, largely due to the ongoing premiumisation of the category. Euromonitor International's Laundry Care in Belgium market report offers a comprehensive guide to the size and ... Read More

  • Surface Care in Belgium

    ... to economic pressures. Additionally, consumers opted for concentrated products. The concentration of formulas reduces the volume of surface detergent required by consumers. Despite this ongoing decline in volume, retail value experienced growth, largely driven by ... Read More

  • Air Care in Belgium

    ... a time of economic uncertainty. Due to inflationary pressures, many Belgian households re-evaluated their spending priorities, and air care was among one of the first product areas to be deprioritised. As a result, traditional air ... Read More

  • Air Care in the Netherlands

    ... focusing on maintaining value in their offerings. Despite the stabilising prices, air care remains an area where consumers are looking for added value and experiences, leading to a continued focus on premium products and sensory ... Read More

  • Laundry Care in the Czech Republic

    ... in 2024, Czech consumers remain highly price-sensitive, prioritising promotional events to secure their preferred brands at discounted prices. Euromonitor International's Laundry Care in Czech Republic market report offers a comprehensive guide to the size and ... Read More

  • Polishes in the Czech Republic

    ... significantly. Modern consumers increasingly favour multi-purpose cleaning products, which offer greater convenience and versatility, over traditional polishes. This behavioural shift has resulted in declining sales volumes, though the average unit price of... Euromonitor International's Polishes ... Read More

  • Air Care in the Czech Republic

    ... - a trend further strengthened by the cost-of-living crisis and persistently high inflation. Within this context, air care products such as candle and liquid air fresheners have become increasingly popular. These products offer a relatively ... Read More

  • Surface Care in Australia

    ... indicates that the price of Harpic rose by more than 26% between October 2023 and October 2024. In response to these rising costs, local consumers have increasingly gravitated toward multi-purpose and concentrated cleaning solutions. These ... Read More

  • Laundry Care in Brazil

    ... and cost-benefit ratio of such products, which led laundry care in Brazil to grow more significantly in volume than in value terms in 2024. Euromonitor International's Laundry Care in Brazil market report offers a comprehensive ... Read More

  • Bleach in the United Kingdom

    ... steep as it was in 2023. One of the reasons that demand for bleach continues to fall is because an increasing number of consumers are opting for multi-purpose cleaners, as opposed to using bleach. However, ... Read More

  • Dishwashing in South Korea

    ... over a decade. This reflects the increasing penetration of dishwashers in households, which has gradually reduced the reliance on hand dishwashing products. As a result, consumer demand within this traditionally dominant category has begun to ... Read More

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