Household Products Market Research Reports & Industry Analysis

Home care saw healthy growth in retail volume terms in 2024 with these products being widely available and affordable for the majority of consumers. In 2024, sales continued to be boosted by ongoing urbanisation, rising consumer hygiene awareness, the increasing number of households in the country, ...

There was a sharp acceleration in retail current value sales of home care in 2024, with a decrease in small and medium-scale smuggling from neighbouring Argentina a key driver. Cross-border smuggling waned as the gap between the official and informal exchange rates in Argentina narrowed, which reduc ...

Polishes in Taiwan saw both retail volume and current value declines in 2024, maintaining the trend seen throughout the review period. With sales limited by high humidity and temperatures in Taiwan, polishes remained the smallest category within home care in value terms in this year. Sales of floor ...

Surface care maintained solid retail current value growth in Taiwan in 2024, with bathroom cleaners seeing a particularly strong increase. Due to the hotter and more humid climate in the spring and summer seasons in 2024, Taiwanese consumers purchased more bathroom cleaners, especially those targete ...

Dishwashing in North Macedonia saw retail volume sales grow in 2024 following three consecutive years of decline. This recovery was driven by improvements in purchasing power as the recent inflationary surge subsided, with consumers becoming less inclined to try to save money by consciously reducing ...

Retail volume and current value sales of surface care continued to rise at a robust pace in 2024, supported by a decrease in low-level smuggling from Argentina to Uruguay. However, retail constant value sales of surface care continued to decline, albeit at a slower rate than in 2023. Moreover, growt ...

Retail value sales of polishes decreased in both current and constant value sales during both 2024 and the review period as a whole. Although demand was supported by an improving economic environment (most notably a reduction in inflation) and a reduction in smuggling from neighbouring Argentina dur ...

Polishes in North Macedonia saw current value growth slow in 2024 as pricing pressures were alleviated by a sustained drop in inflation. Conversely, resultant improvements in purchasing power ensured the category showed a return to growth in retail volume sales after having performed negatively in t ...

Overall laundry care in Taiwan showed growth in retail current value terms in 2024, and a slight decline in retail volume terms. Value growth was mainly due to the increasing focus on liquid tablet detergents, due to the increase in spending on products incorporating antibacterial, anti-dust mite, a ...

Having exhibited strong growth earlier in the review period, both current and constant retail value sales of toilet care declined in 2024. The waning threat of COVID-19 played a major role in this, as retail constant value sales were lower in 2024 than in 2019. Euromonitor International's Toilet Car ...

Laundry care in North Macedonia experienced a moderate slowdown in current value growth in 2024 as the recent spike in inflation fuelled by the global recovery from the pandemic and Russia’s invasion of Ukraine steadily receded. Nonetheless, with unit prices remaining on an upward trajectory, the ca ...

In keeping with its performance over most of the review period, bleach in North Macedonia saw retail volume sales contract in 2024. Increasing concerns about the harmful effects of this product type on human health and the environment have caused usage levels to fall steadily in recent years, partic ...

The rate of growth in retail current value sales of bleach slowed significantly in 2023. Moreover, both retail constant value sales and retail volume sales declined. Having surged in 2020 due to COVID-19, retail volume sales declined steadily during the remainder of the review period, as the threat ...

After having contracted over 2022-2023, surface care retail volume sales in North Macedonia grew at a robust pace in 2024, with all categories posting improved results in this respect. The turnaround was underpinned by the easing of cost-of-living pressures as the recent spike in inflation subsided, ...

Soap, Detergent, Perfume & Cosmetics Manufacturing in France This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and th ...

Toilet care in Taiwan showed continued growth in both retail volume and current value terms in 2024, because Taiwan saw very high humidity in the spring and summer seasons, which led local consumers to be more concerned about hygiene in their households. Keeping the bathroom and toilet clean and dry ...

There was a significant acceleration in the rate of growth in retail current value sales of laundry care in Uruguay during 2024. In line with the trend observed in the last decade, liquid detergents continued to significantly outperform powder detergents in terms of retail current value sales during ...

Air care maintained solid retail volume and current value growth in Taiwan in 2024. An increasing number of consumers in the country have shifted focus to their own physical and psychological health. Even with shrinking purchasing power, more consumers have been willing to purchase products with cle ...

Following two years of decline, air care in North Macedonia saw retail volume sales tip back into positive territory in 2024. Because these types of products are much less likely to be considered necessities than other home care items, the category was a key beneficiary of increased confidence and p ...

Toilet care in North Macedonia saw retail volume sales rebound in 2024 following a contraction the previous year. The return to growth was mainly driven by improvements in consumer confidence and purchasing power as the recent surge in inflation receded and economic activity picked up. Demand was fu ...

Home care in Myanmar experienced slower retail volume and value sales growth in 2024. This deceleration is primarily attributed to the continuing internal conflict and macroeconomic instability, which have led to further retail price increases across all home care categories. These challenging circu ...

Polishes in Uzbekistan saw a downturn in 2024, with both volume and value sales slowing and volume sales remaining only marginally positive. This scenario can largely be attributed to the fact that polishes are not considered essential goods, with many consumers opting instead for multifunctional cl ...

Finnish consumers are becoming more mindful of the environmental impact of their household cleaning products, leading to a growing preference for dishwashing solutions that are both effective and eco-friendly. Many are moving away from conventional dishwashing liquids that contain harsh chemicals an ...

In Finland, there is growing awareness of skin sensitivities among the local population, which has stimulated demand for gentler laundry products. Consumers are seeking detergents that are free from harsh chemicals, allergens, and fragrances to prevent skin irritation. An example of this is the laun ...

Dishwashing in Guatemala witnessed the continued, albeit gradual, transition from cream and paste formats to liquid hand dishwashing products in 2024. Although local households increasingly seek the convenience of liquid detergents, which are effective at removing grease, last longer and are gentler ...