Household Products Market Research Reports & Industry Analysis

In 2024, surface care in Nigeria recorded a retail volume decline of 4%, as poor economic conditions, characterised by high inflation, led to a reduction in demand. The significant increase in unit prices, with the average price rising by over 100% between 2022 and 2024, also had a negative impact o ...

Multi-purpose cleaners was the most dynamic category in surface in 2024 in current value and retail volume terms. With growing awareness around hygiene and cleanliness in the post-pandemic era, Kenyan households have shown an increased preference for versatile cleaning products that can be used acro ...

Toilet care in Morocco recorded further fast retail volume and current value growth in 2024. The strong retail value growth performance of the category owed much to a relatively high average unit price within home care. The consumption of toilet care products was concentrated in high-income, upper-m ...

In 2024, laundry care emerged as the best-performing category within the home care sector in Nigeria, recording a retail value increase of 85%. Despite this impressive value growth, sales were impacted by the challenging economic conditions. High inflation led to a sharp rise in unit prices, with th ...

Overall, air care in Morocco posted a further slight drop in retail volume sales in 2024, while there was a moderate rise in retail current value sales amid rising prices. The downturn in the demand for the traditional and dominant format, spray/aerosol, shaped the performance of the category. Spray ...

In 2024, dishwashing in Nigeria posted a double-digit retail value uplift, while retail volume declined by 1%. Euromonitor International's Dishwashing in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales da ...

Surface care in Morocco posted further growth in retail volume and current value sales in 2024. Surface care has a highly fragmented competitive landscape characterised by intense competition among a large number of brands. Mosaic or tiles continued to dominate floor, kitchen and bathroom countertop ...

Dishwashing in Morocco continued to see healthy retail volume and current value growth in 2024. It is an active home care category due to an expanding consumer base, including low-income consumers shying away from multi-purpose paste detergents, which are widely used for both laundry and dishwashing ...

Home care in Morocco continued to be significantly impacted by economic indicators and trends at the end of the review period. While GDP rose in 2023 and 2024, the geopolitical context in Europe linked to the war in Ukraine continued to fuel rises in energy and raw materials prices at the internatio ...

In 2024, retail volume sales of polishes in Nigeria declined by 19%, while retail value saw an uplift of 31%. Euromonitor International's Polishes in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ( ...

Candle air fresheners is still a niche area of the market in Kenya but these products are becoming more popular due to their dual function as both decorative items and air care products. Consumers are becoming increasingly drawn to products that provide a long-lasting fragrance while also enhancing ...

Bleach saw strong growth in retail volume and current value terms in 2024 with Reckitt Benckiser East Africa Ltd’s Jik brand remaining the clear leader in terms of value share. The strong growth being seen in bleach is, however, attracting new players and new products into the market. For example, i ...

The detergent chemicals market has witnessed significant growth in the past few decades owing to rapid urbanization and industrialization. Detergent chemicals are extensively used in household and industrial cleaning applications for washing, scrubbing, and disinfecting purposes. Growing awareness a ...

Having declined in 2023, retail constant value sales of air care in Pakistan rebounded strongly in 2024, as the annual rate of inflation eased somewhat. Nonetheless, price sensitivity remained a critical factor in 2024, influencing consumer choices in air care. With inflation still affecting househo ...

Retail volume sales of laundry care continued to grow at a robust pace in 2024 but far slower than the rate of growth in retail current value sales, with elevated inflation largely accounting for the difference between the two. Laundry care is regarded as a necessity across all income groups in Paki ...

Hand dishwashing exhibited resilience in 2024, with prices for bars, detergents and liquids remaining largely unchanged compared to the previous year. Unlike other home care categories, inflationary pressures and the ongoing Israel-Hamas war had only a minimal impact on dishwashing. Consumers are in ...

Dominated by shoe polish, retail current value sales of polishes continued to expand at a rapid clip in 2024, while retail constant value sales growth rebounded as inflationary pressure eased somewhat. Despite elevated inflation, shoe polish remains affordable to many local consumers. Retail volume ...

Retail current value sales of home care continued to surge in Pakistan during 2024. Despite the annual rate of inflation halving from the previous year, it remained in double digits. Nonetheless, retail constant value sales of home care, which had declined sharply in 2023, rebounded in 2024. However ...

Retail volume sales of bleach continued to expand at a robust pace in 2024, while retail constant value sales rebounded, as inflationary pressure eased somewhat, particularly during the second half of the year. Despite the increasing use of detergents for stain removal, bleach remains a household st ...

In 2024, surface care continued to see strong retail volume growth, as well as very fast retail current value sales growth, albeit the latter was supported by the impact of inflationary pressure on prices. Retail volume demand was driven by a continued focus on cleanliness and preventative hygiene i ...

While retail current value sales of toilet care rose sharply in 2024, this was largely driven by double-digit annual inflation, with retail constant value sales expanding at a much lower rate. However, retail constant value sales rebounded from 2023, when inflation was much higher. Nonetheless, ther ...

The robust economy of Paraguay in 2024 was a significant determinant driving up demand for home care products. In addition, local consumers gained purchasing power because inflation dropped for the second consecutive year. While this helped to boost consumer spending power, poverty remained high in ...

Demand for surface care in Hong Kong remained above pre-pandemic levels in 2024, driven by home care disinfectants, multi-purpose cleaners, bathroom cleaners, drain openers and floor cleaners. Hence, manufacturers continued to launch various products aimed at appealing to a wider consumer base with ...

Despite a marginal decline in retail volume sales of dishwashing in Hong Kong, overall demand remained above pre-pandemic levels in 2024. A large proportion of Hong Kong’s population remains highly sensitive about hygiene issues in the home. Thus, products that claim to kill bacteria and viruses con ...

Overall value sales of home care in Hong Kong recorded marginal growth in 2024, mainly due to a strong focus on functionality offered by products with antibacterial and deodorisation features, which have added specific value to new launches. There were also a number of price adjustments driven by ec ...