Household Products Market Research Reports & Industry Analysis

The North American Home and Laundry Care Industry Report Description This report presents an overview of the North American home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (20 ...

The Irish Home and Laundry Care Industry Report Description This report presents an overview of the Irish home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It is ...

Home Fragrance Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market. This report focuses on home fragrance market which is experiencing strong growth. The report gives a guide t ...

The Panamanian Home and Laundry Care Industry Report Description This report presents an overview of the Panamanian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030 ...

The Nicaraguan Home and Laundry Care Industry Report Description This report presents an overview of the Nicaraguan home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030 ...

The Canadian Home and Laundry Care Industry Report Description This report presents an overview of the Canadian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). ...

The US Home and Laundry Care Industry Report Description This report presents an overview of the US home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It is a comp ...

The Malawian Home and Laundry Care Industry Report Description This report presents an overview of the Malawian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). ...

The Ivorian Home and Laundry Care Industry Report Description This report presents an overview of the Ivorian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It ...

The Danish Home and Laundry Care Industry Report Description This report presents an overview of the Danish home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It i ...

With average unit prices rising by around 5% in 2024–due in part to a reduction in imports of palm oil and disruption to stearin supplies–price sensitivity remains elevated in home care. Consumers are increasingly opting for smaller, more affordable pack sizes for home care products, such as 25g pou ...

The global smart cleaning and hygiene market size reached USD 5.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.2 Billion by 2033, exhibiting a growth rate (CAGR) of 13.15% during 2025-2033. The market is expanding rapidly due to technological advancements, increas ...

Toilet care has witnessed remarkable growth in Tunisia following the launch of new imported brands in the traditional channel. For years, the domestic brand Choc (Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA)) was the only toilet care product available in traditional groce ...

Unpackaged laundry detergents used to be sold in rural areas of Tunisia and had virtually disappeared from big cities. However, these cheaper formats have witnessed a resurgence. Middle and low-income consumers prefer to buy detergent in smaller quantities from Tunisia’s traditional grocery stores, ...

Young couples in Tunisia are supporting sales of surface care products, especially in modern grocery retailers. These consumers are more conscious of the benefits and specific uses of surface care products, unlike the older generation who traditionally rely on multipurpose products like bleach and h ...

Volume sales growth of hand dishwashing was steady in 2024, supported by the entrance of several new local brands, namely Savon De Carthage, Jmal and Dex. Local players have made rapid gains in hand dishwashing over the review period, notably Lilas Vaisselle from Société d'Articles Hygiéniques Sarl ...

Bleach sales in Tunisia slowed in volume and current value terms over 2024, as consumers shifted away from bleach to more specialised products such as surface care. This trend was more noticeable in cities where there are a wider variety of products for different purposes. The rapid expansion of dis ...

Air care volume sales in Tunisia slowed down in 2024 due to the remarkable increase in retail prices. High inflation and economic crisis has resulted in lower purchasing power. Even domestic brands such as Kiordor and Nassim that are usually sold at affordable prices compared to imported brands were ...

In 2024, shoe polish continues to drive overall category performance as it still dominates value sales in Tunisia. Sales are concentrated in large cities, where consumers are generally more inclined to invest in their appearance. International players such as Kiwi, Baranne, and Bright have expanded ...

Home care volume sales in Tunisia slowed down in 2024 amid inflationary pressures and price increases across most categories. There was a notable decrease in Tunisian purchasing power as consumers grappled with the high cost of living. Niche categories were still able to perform well by attracting u ...

In 2024, air care in Nigeria recoded retail value growth of 59%, boosted by rising unit prices. However, very high inflation in the overall economy weakened consumer spending power, leading to a retail volume decline of 18%, with a deeper decline in categories deemed less essential, such as candle a ...

Shoe polish dominates sales of polishes in Kenya. These products remained widely used in the country by consumers in all socioeconomic groups. Kenya is regarded as a “walking nation"", in the sense that a large number of citizens travel on foot. Supported by population growth, this factor continued ...

Pwani Oil has introduced an upgraded version of its Ushindi Multipurpose Bar Soap in 2024 in response to the increasing consumer demand for laundry care solutions in Kenya. The company has been able to reformulate its line of bar detergents with advanced enzyme technology, improving its stain remova ...

In 2024, bleach in Morocco posted a second consecutive year of marginal decline in retail volume sales amid category maturity; although inflationary pressure on prices maintained a moderate rise in retail current value sales. Moreover, strong pressure on disposable incomes prompted several low-incom ...

Hand dishwashing products remain dominant in Kenya due to their affordability and ease of access, plus the fact only 3% of households had dishwashers as of 2024. The growth of hand dishwashing in 2024 reflects the increased stability of the Kenyan economy, the rise in disposable incomes and the coun ...