Household Products Market Research Reports & Industry Analysis

Home care in the US maintained low retail current value growth in 2024, with retail volume sales also returning to positive territory. While this growth appears modest, it masks the significant transformations occurring beneath the surface, driven by shifting consumer behaviours, increased premiumis ...

Global esterquats market has been witnessing significant growth in the recent years. Esterquats, also known as alkyl quaternary ammonium salts, are organic salts widely used as textile softeners in fabric care products. These act as fabric conditioners and reduce static cling in textiles. Increasing ...

Volume sales of bleach in the US continued to see a strong decline in 2024, with retail current value sales also falling slightly, although not showing the same level of decline, due to inflation. This trend was mainly because an increasing number of consumers opted for multi-purpose cleaners instea ...

Surface care saw another year of stable retail current value growth in the US in 2024. Multi-purpose cleaners stood out again in this year as a growth leader within surface care, seeing the highest value increase, excluding home care wipes. Driven by portfolio diversification by several brands, as w ...

Air care in the US saw slow declines in both retail volume and current value terms in 2024, as persistent economic pressures and rising living costs led to strained consumer budgets, therefore limiting discretionary spending on air care products. Within air care, electric air fresheners and spray/ae ...

Dishwashing in the US maintained retail current value growth in 2024. This performance underscores its overall strength, and every category posted positive results by both measures, except for automatic dishwashing powders. Once the dominant category within automatic dishwashing, automatic dishwashi ...

Although toilet care in the US saw marginal retail current value growth in 2024, retail volume sales saw another year of decline, albeit marginal. An increasing number of consumers are replacing traditional toilet care products with surface care products, reflecting a broader trend in home care towa ...

Polishes in the US experienced notable retail volume and current value declines in 2024, with sales falling across all categories. The way in which consumers clean their homes has evolved. Convenience-driven solutions such as wet wipes and all-purpose liquid cleaners have largely replaced traditiona ...

Laundry care in the US experienced low retail current value growth in 2024, approaching sales of USD18 billion and representing nearly half of overall sales of home care products in the country. This significant contribution highlights the indispensable nature of laundry care products, driven by the ...

The global zeolites market is projected to grow from USD 8.96 billion in 2024 to USD 11.13 billion by 2030, at a CAGR of 3.7% during the forecast period. The market's growth is driven by the growing demand for water treatment applications, rising use in detergents & catalysts, and growth in petroche ...

The Portuguese Home and Laundry Care Industry Report Description This report presents an overview of the Portuguese home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030 ...

The Polish Home and Laundry Care Industry Report Description This report presents an overview of the Polish home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It i ...

The Indian Home and Laundry Care Industry Report Description This report presents an overview of the Indian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It i ...

The Greek Home and Laundry Care Industry Report Description This report presents an overview of the Greek home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It is ...

The Colombian Home and Laundry Care Industry Report Description This report presents an overview of the Colombian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F) ...

Having surged in 2023, the rate of growth in retail current value sales of air care slowed significantly in 2024. Air care in Cameroon is dominated by spray/aerosol air fresheners and candle air fresheners, with car air fresheners accounting for most of the remainder. This slowdown was mainly due to ...

The Vietnamese Home and Laundry Care Industry Report Description This report presents an overview of the Vietnamese home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030 ...

The New Zealander Home and Laundry Care Industry Report Description This report presents an overview of the New Zealander home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025 ...

The Bruneian Home and Laundry Care Industry Report Description This report presents an overview of the Bruneian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). ...

The African Home and Laundry Care Industry Report Description This report presents an overview of the African home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It ...

Retail current value sales of dishwashing continued to expand at a robust pace in 2024, with hand dishwashing predominant. Although Cameroonians value efficacy and convenience in bar soap, affordability is their main priority. The average price of bar soap rose at an annual rate of 7% in 2024, with ...

The Saudi Arabian Home and Laundry Care Industry Report Description This report presents an overview of the Saudi Arabian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025 ...

The Malaysian Home and Laundry Care Industry Report Description This report presents an overview of the Malaysian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F) ...

The Global Home and Laundry Care Industry Report Description This report presents an overview of the global home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It i ...

The Salvadoran Hand Sanitizer Market Report Description This report presents a comprehensive overview of the Salvadoran hand sanitizer market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis o ...