Household Products Market Research Reports & Industry Analysis

The 2025 Cleaning Products Sector Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100 data sets covering 2016-2029. This 63-page Kentley Insights report is packed with insightful data sets and forecasts to give you a com ...

The 2025 Cleaning Products Manufacturing Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100 data sets covering 2016-2029. This 63-page Kentley Insights report is packed with insightful data sets and forecasts to give yo ...

Wipes in Algeria recorded another solid performance in current value terms in 2024, with total sales growing at a marginally faster pace than in 2023. This was partly the result of price hikes imposed to offset enduring inflationary pressures, however, as all categories saw volume growth rates slow ...

Wipes in Chile recorded a second consecutive year of value sales decline in 2024, indicating a slowdown following double-digit growth at the height of the pandemic. This was primarily due to decreasing birth rates affecting baby wipes, the largest value category overall, and consumers abandoning mor ...

Wipes experienced significant retail current value growth in Mexico in recent years, and although a slowdown in the rate of increase was observed in 2024 compared with the previous three years, it remained dynamic. The strong growth trend has been influenced by changing consumer cleaning habits post ...

Retail current value sales of wipes saw only negligible growth in South Korea in 2024. However, performances differed widely across categories. Baby wipes remained the dominant category within wipes in 2024, but as South Korea’s birth rate has been on a declining trend, this category experienced a c ...

Retail value sales of wipes increased in 2024, with growth supported by demand for convenient and skincare-aligned solutions. Facial cleansing wipes remained the largest and most dynamic category, with value sales rising notably. Swiss consumers increasingly value time-saving products that support h ...

Wipes in Croatia experienced a moderate increase in value sales during 2024. This growth is attributable to several factors, including heightened consumer awareness of hygiene practices, particularly following recent health concerns. The versatility of wipes, used for various purposes from personal ...

Fabric wash and care encompass a broad range of products and techniques designed to maintain the longevity, appearance, and hygiene of textiles across various applications. From everyday apparel and home furnishings to specialized fabrics used in industrial and healthcare settings, proper fabric car ...

In 2024, wipes showed a mixed performance in Japan, with the overall category seeing only low current value growth, while specific categories either thrived or declined. Cosmetic wipes remained the largest category within personal wipes in 2024. Within this, facial cleansing wipes experienced notabl ...

Wipes experienced continued dynamic retail current value growth in India in 2024, driven by rising disposable incomes, urbanisation, and increasing awareness of hygiene. Wipes offer a convenient and mess-free way to maintain hygiene on-the-go, appealing to busy individuals and parents. Growing hygie ...

Although the rate of increase was slower than seen the previous year, due to sluggish economic recovery post-pandemic, in 2024 wipes maintained retail current value growth in China. An increasing number of Chinese consumers understand the benefits of such products, and are also becoming more educate ...

Value sales of wipes in Australia continued to rise in 2024, albeit more slowly than the previous four years as post-pandemic routines continued to normalise. Nevertheless, wipes has become a highly attractive category for new players to introduce more innovative options. One important aspect to con ...

A translucent layer covers laundry capsules that contain liquid detergent. Small packets of concentrated detergent called laundry capsules are used to wash garments. These little containers often contain water-soluble pouches that may also contain softeners and other laundry goods in addition to was ...

Overall value sales of wipes experienced healthy growth in Turkey in 2024, however, volume sales across the different categories within wipes varied. Of the different styles of wipes covered in volume terms, starter kits/sweepers/sticks (dry electro-static), general purpose wipes, personal wipes, an ...

Wipes are in strong demand by Cameroonians, with baby wipes increasingly used in place of toilet paper. Rising awareness of the dangers of using toilet paper on baby skin is expanding the consumer base for wipes. Cosmetic wipes are gaining appeal driven by the proliferation of makeup culture in Came ...

Value sales of wipes in Nigeria recorded a double-digit increase in 2024, driven by rising inflation and foreign exchange instability, which led to price hikes. While this contributed to value sales growth, volume sales declined as consumers sought more affordable alternatives due to reduced purchas ...

Reading this report, you will become better informed about what home care wellness products are in the market so far, the growing knowledge base in brain chemistry and hormones and practical applications, along with learnings from industries further ahead in the wellness trend.Lastly, we help map wh ...

Wipes in Kazakhstan performed strongly in 2024, with growth in total current value sales picking up from 2023 and most categories expanding in volume terms. Because these items are less likely to be considered household essentials, this area of the local tissue and hygiene market was among the chief ...

Retail sales of wipes in Morocco increased by 7% in current value terms in 2024, reflecting consumers’ increasing appreciation of their convenience and hygiene benefits. While some categories, such as general-purpose wipes, face competition from pocket handkerchiefs and boxed facial tissues, others ...

The rate of growth in retail current value sales of wipes slowed slightly but remained robust in 2024. However, this growth was from a very low base. The use of wipes has become an integral component of the daily routine for Uzbekistani consumers, a trend that gained momentum during the pandemic and ...

Overall, wipes sales in Indonesia declined in 2024, influenced by the downturn in baby diaper sales, which accounted for the vast majority of sales in the category. Although baby wipes were also used for adult incontinence, the slower growth in adult incontinence sales further contributed to the sta ...

Wipes registered both healthy current value and volume growth in Uruguay in 2024. One key factor that contributed to the positive performance was a significant drop in cross-border shopping into Argentina, due to the appreciation of the Argentine peso. There was also a significant decline in smuggli ...

Wipes registered healthy current value growth in Serbia in 2024, though volume growth was more muted, but still positive. Value sales were also boosted due to increased prices. Euromonitor International's Wipes in Serbia report offers a comprehensive guide to the size and shape of the market at a na ...

Growth in wipes in Finland in 2024 continued to be driven by consumer demand for convenience, efficiency, and ease of use. Whether for home care or personal hygiene, wipes appeal to consumers looking to minimise effort and simplify cleaning routines. Their ready-to-use, disposable nature also makes ...