Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Home Care in Nigeria
... the depreciation of the local currency and a strong rise in energy costs, which in turn led to higher import and production expenses. The prevailing inflationary pressures further weakened consumer spending power, forcing many consumers ... Read More
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Surface Care in Kenya
... preference for versatile cleaning products that can be used across various surfaces. Euromonitor International's Surface Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Toilet Care in Kenya
... the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic ... Read More
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Laundry Care in Morocco
... rise in the household penetration of automatic washing machines and rising prices. As an overall category, fabric softeners posted the fastest growth rates in 2024, albeit from a relatively low base. The rapid expansion of ... Read More
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Toilet Care in Morocco
... care. The consumption of toilet care products was concentrated in high-income, upper-middle-income and a portion of middle-income households in the country at the end of the review period. Lower-priced toilet care products, especially toilet liquids, ... Read More
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Air Care in Morocco
... for the traditional and dominant format, spray/aerosol, shaped the performance of the category. Spray/aerosol but also gel and electric air fresheners are being perceived as outdated or even obsolete in some cases. The new trend ... Read More
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Surface Care in Nigeria
... average price rising by over 100% between 2022 and 2024, also had a negative impact on demand. While surface care products are often viewed as essential, demand was reduced due to the use of bleach ... Read More
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Toilet Care in Nigeria
... consumers to reduce spending despite the category being viewed as essential. The average unit price increased by 50% in 2024 (and by almost 100% between 2022 and 2024) driving strong current value growth while leading ... Read More
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Laundry Care in Nigeria
... conditions. High inflation led to a sharp rise in unit prices, with the average unit price climbing by nearly 80%. While retail volume sales experienced an increase of 3%, the strong value sales growth was ... Read More
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Bleach in Kenya
... in bleach is, however, attracting new players and new products into the market. For example, in 2024 Omo launched a new lavender-scented bleach into the Kenyan market, aiming to stay ahead of the competition by ... Read More
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Home Care in Morocco
... the war in Ukraine continued to fuel rises in energy and raw materials prices at the international level. These same tensions were felt at the national level. Increases in the prices of food and energy ... Read More
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Air Care in Kenya
... becoming increasingly drawn to products that provide a long-lasting fragrance while also enhancing the ambiance of their homes?. Candle air fresheners are also perceived to be safer in terms of the ingredients and are also ... Read More
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Dishwashing in Morocco
... paste detergents, which are widely used for both laundry and dishwashing. Moreover, the demand for automatic dishwashing showed good, steady growth amid the rising household penetration of dishwashers in Morocco. However, the possession rate of ... Read More
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Surface Care in Morocco
... or tiles continued to dominate floor, kitchen and bathroom countertops due to the hot weather in the country; therefore, most households use floor cleaners at least twice a week. Floor cleaners is fragmented with intensifying ... Read More
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Dishwashing in Nigeria
... market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis ... Read More
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Polishes in Nigeria
... shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and ... Read More
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Detergent Chemicals Market, By Product (Surfactants, Builders, Enzymes, Bleaching Agents, Fragrances, and Others), By Application (Laundry Cleaning Products, Household & Commercial Cleaning Products, Personal Cleaning Products, Dishwashing Products, Fuel Additives, Biological Reagents, and Others), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... purposes. Growing awareness about health and hygiene coupled with rising disposable incomes have boosted the sales of detergent products globally. Moreover, as consumers are increasingly becoming environmentally conscious, demand for green and sustainable detergent alternatives ... Read More
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Sodium Hydroxide Market, By Grade (Solid, 50% Aqueous Solution, and Others), By Production Process (Membrane Cell, Diaphragm Cell, and Others), By Application (Biodiesel, Alumina, Inorganic Chemicals, Organic Chemicals, Food, Pulp & Paper, Soap & Detergent, Textiles, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... hydroxide is an alkaline metallic compound produced either from the electrolysis of brine or from the reaction of an alkali metal with water. It has strong alkaline properties and helps lower the pH of water. ... Read More
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Dishwashing in Pakistan
... a minimal impact on dishwashing. Consumers are increasingly prioritizing dishwashing products that not only clean effectively but also offer disinfection benefits, reflecting heightened awareness of hygiene in the wake of COVID-19, as well as other... ... Read More
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Laundry Care in Pakistan
... difference between the two. Laundry care is regarded as a necessity across all income groups in Pakistan, so demand remained resilient. Euromonitor International's Laundry Care in Pakistan market report offers a comprehensive guide to the ... Read More
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Air Care in Pakistan
... consumer choices in air care. With inflation still affecting household budgets, many consumers are opting for cost-effective options, such as basic aerosol air fresheners and smaller pack sizes. Local brands are capitalizing on this trend ... Read More
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Surface Care in Pakistan
... volume demand was driven by a continued focus on cleanliness and preventative hygiene in the aftermath of the COVID-19 pandemic. Heightened consumer awareness of illnesses and diseases has led to the widespread adoption of surface ... Read More
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Bleach in Pakistan
... increasing use of detergents for stain removal, bleach remains a household staple in Pakistan, as its affordability and versatile use in cleaning and disinfecting make it indispensable for maintaining hygiene in the eyes of local ... Read More
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Polishes in Pakistan
... polish remains affordable to many local consumers. Retail volume sales of shoe polish continued to exhibit robust growth during the year, supported by the growing footwear market in the country. Leather footwear requires regular maintenance ... Read More
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Home Care in Pakistan
... of home care, which had declined sharply in 2023, rebounded in 2024. However, they remained below their 2022 peak. Euromonitor International's Home Care in Pakistan market report offers a comprehensive guide to the size and ... Read More
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