Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Surface Care in Tunisia
... who traditionally rely on multipurpose products like bleach and hand dishwashing liquids to clean surfaces. Young adults tend to be more educated and informed about the advantages of surface care products, using social media and ... Read More
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Toilet Care in Tunisia
... was the only toilet care product available in traditional grocery retailers, whilst imported brands were mainly sold in modern grocery retailers. With demand increasing for toilet care products in all consumer groups, imported brands are ... Read More
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Bleach in Tunisia
... there are a wider variety of products for different purposes. The rapid expansion of discounters, supermarkets and hypermarkets in the country has broadened the availability of surface care products that represent an alternative to bleach. ... Read More
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Polishes in Tunisia
... International players such as Kiwi, Baranne, and Bright have expanded their range of products to launch polishes for sneakers and leather. Smart, an imported brand from Turkey, launched in 2024 offering a range of specific ... Read More
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Home Care in Tunisia
... of living. Niche categories were still able to perform well by attracting upper income consumers, resulting in healthy growth in both volume and current value terms. To boost sales, domestic companies focused on strategic promotions, ... Read More
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Polishes in Kenya
... number of citizens travel on foot. Supported by population growth, this factor continued to drive demand for shoe polish in the country in 2024. Nonetheless, shoe polish saw slower growth in retail volume terms in ... Read More
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Bleach in Morocco
... strong pressure on disposable incomes prompted several low-income consumers to switch back to parallel trade and unpackaged bleach. It should be noted that retail sales of bleach sold in bulk (unpackaged and unbranded products) accounted ... Read More
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Polishes in Morocco
... unwilling to spend on perceived non-essential products. Moreover, as polishes remained relatively expensive options within home care, many low- and middle-income consumers tended to opt for cheaper cleaning substitutes or alternatives. Therefo... Euromonitor International's Polishes ... Read More
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Bleach in Nigeria
... average unit price by 65% between 2023 and 2024 (and by 130% between 2022 and 2024) had a negative impact on demand, making demand slow down significantly compared to the review period. However, the availability ... Read More
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Home Care in Nigeria
... the depreciation of the local currency and a strong rise in energy costs, which in turn led to higher import and production expenses. The prevailing inflationary pressures further weakened consumer spending power, forcing many consumers ... Read More
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Surface Care in Kenya
... preference for versatile cleaning products that can be used across various surfaces. Euromonitor International's Surface Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Toilet Care in Kenya
... the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic ... Read More
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Toilet Care in Morocco
... care. The consumption of toilet care products was concentrated in high-income, upper-middle-income and a portion of middle-income households in the country at the end of the review period. Lower-priced toilet care products, especially toilet liquids, ... Read More
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Surface Care in Nigeria
... average price rising by over 100% between 2022 and 2024, also had a negative impact on demand. While surface care products are often viewed as essential, demand was reduced due to the use of bleach ... Read More
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Toilet Care in Nigeria
... consumers to reduce spending despite the category being viewed as essential. The average unit price increased by 50% in 2024 (and by almost 100% between 2022 and 2024) driving strong current value growth while leading ... Read More
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Bleach in Kenya
... in bleach is, however, attracting new players and new products into the market. For example, in 2024 Omo launched a new lavender-scented bleach into the Kenyan market, aiming to stay ahead of the competition by ... Read More
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Home Care in Morocco
... the war in Ukraine continued to fuel rises in energy and raw materials prices at the international level. These same tensions were felt at the national level. Increases in the prices of food and energy ... Read More
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Surface Care in Morocco
... or tiles continued to dominate floor, kitchen and bathroom countertops due to the hot weather in the country; therefore, most households use floor cleaners at least twice a week. Floor cleaners is fragmented with intensifying ... Read More
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Polishes in Nigeria
... shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and ... Read More
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Surface Care in Pakistan
... volume demand was driven by a continued focus on cleanliness and preventative hygiene in the aftermath of the COVID-19 pandemic. Heightened consumer awareness of illnesses and diseases has led to the widespread adoption of surface ... Read More
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Bleach in Pakistan
... increasing use of detergents for stain removal, bleach remains a household staple in Pakistan, as its affordability and versatile use in cleaning and disinfecting make it indispensable for maintaining hygiene in the eyes of local ... Read More
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Polishes in Pakistan
... polish remains affordable to many local consumers. Retail volume sales of shoe polish continued to exhibit robust growth during the year, supported by the growing footwear market in the country. Leather footwear requires regular maintenance ... Read More
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Home Care in Pakistan
... of home care, which had declined sharply in 2023, rebounded in 2024. However, they remained below their 2022 peak. Euromonitor International's Home Care in Pakistan market report offers a comprehensive guide to the size and ... Read More
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Home Care in Paraguay
... helped to boost consumer spending power, poverty remained high in the country. Another important driver for local retailers distributing home care products in Paraguay in 2024 was the reduction of small and medium-scale smuggling from ... Read More
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Toilet Care in Pakistan
... sales rebounded from 2023, when inflation was much higher. Nonetheless, there was strong growth in retail volume sales, supported by urbanisation and an expanding population. A focus on preventative hygiene also supported sales. With consumers ... Read More
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