Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Home Care in Greece
... categories such as specialised laundry detergents and laundry aids companies started to drop their prices as part of efforts to drive volume growth. In general, prices remained higher versus 2022 but stabilised at lower levels ... Read More
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Bleach in Romania
... three years of the review period. Indeed, volume sales fell below the levels seen immediately before the outbreak of COVID-19. The same preoccupation with health and wellness that drove sales during the pandemic is now ... Read More
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Toilet Care in Peru
... the home, has served to hinder demand. Moreover, the challenging economic environment has slowed recovery across many categories, including toilet care, with such products seeing a reduction in consumer awareness. Euromonitor International's Toilet Care in ... Read More
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Polishes in Peru
... households have become more cautious with their spending, prioritising essential items. An important trend is the growing popularity of multi-purpose cleaners, which have not only gained traction over more specialised cleaning products but have also ... Read More
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Bleach in New Zealand
... purchases of other home care products. The cost-of-living pressures on consumers impacted nearly every facet of retailing, including home care, in New Zealand. High inflation from 2022 through to mid-2024 resulted in elevated interest rates ... Read More
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Bleach in Israel
... product offerings forces brands to compete primarily on price. As a result, despite the broader economic pressures of rising inflation within the local market, bleach has seen little to no price growth. The need for ... Read More
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Bleach in Canada
... the cumulative price increases weighed on inflation-weary consumers who looked for promotions and discounts. Immigration-driven population growth lent support to the category as newly arrived consumers purchased items for their new households, but this was ... Read More
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Polishes in Canada
... the smallest decline as Canadian consumers continued to maintain cleaning habits and furniture polish is used across a relatively broad range of occasions and is available at lower prices than other polishes. For example, Walmart ... Read More
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Bleach in Italy
... other home care products containing bleach. The wording “with bleach” has increasingly been used on the labelling of surface care and other home care products since the pandemic, with these products appealing to consumers looking ... Read More
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Toilet Care in South Africa
... hygienic toilet. The amount of time people spend at home is higher than in the past due to the increase in working from home and hybrid working arrangements. This has led to increased awareness of ... Read More
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Bleach in South Africa
... made the product a staple in households. Although consumer spending is under pressure, home hygiene trends have persisted. The antibacterial properties of bleach have kept it in demand as a disinfectant and cleaning solution. These ... Read More
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Polishes in Malaysia
... category. Younger homeowners, for example, increasingly favour modern, low-maintenance furniture made of materials like metal or plastic, which require minimal care compared to traditional wood furniture. Additionally, as consumers return to their physical offices and ... Read More
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Surface Care in Belgium
... to economic pressures. Additionally, consumers opted for concentrated products. The concentration of formulas reduces the volume of surface detergent required by consumers. Despite this ongoing decline in volume, retail value experienced growth, largely driven by ... Read More
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Toilet Care in Egypt
... alternative solutions such as bleaches or multi-surface cleaners. Average prices of toilet liquid/foam products increased by another 43% in 2024, putting pressure on households to seek cheaper alternatives. Euromonitor International's Toilet Care in Egypt market ... Read More
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Surface Care in Argentina
... shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and ... Read More
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Polishes in Argentina
... the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic ... Read More
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Toilet Care in Chile
... high promotional activity during the year by supermarkets and hypermarkets. Nevertheless, these promotions encouraged some purchases as consumers looked for attractive deals, resulting in a slowdown in retail volume decline compared to the previous year. ... Read More
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Polishes in Romania
... towards the end of the review period. As a result, products perceived as non-essential, including polishes, were removed from shopping lists to the benefit of more versatile solutions, such as multi-purpose cleaners, which were seen ... Read More
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Polishes in Hungary
... volume sales in 2024, although there was a modest increase in value sales, largely driven by price increases. In addition to rising prices, manufacturers did not support these products, with a lack of promotional activity ... Read More
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Bleach in Bolivia
... are opting for alternatives such as multi-purpose cleaners, which have less chemicals and are less abrasive than pure bleach. Euromonitor International's Bleach in Bolivia market report offers a comprehensive guide to the size and shape ... Read More
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Surface Care in Switzerland
... gained traction, recording 3% retail volume growth in 2024. These products offer a quick and easy solution for cleaning various surfaces. Euromonitor International's Surface Care in Switzerland market report offers a comprehensive guide to the ... Read More
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Toilet Care in France
... in the liquids segment, where consumers prioritise reliability. Bleach remains the only feasible substitute, typically used in diluted forms. Euromonitor International's Toilet Care in France market report offers a comprehensive guide to the size and ... Read More
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Polishes in China
... by the older generation. In contrast, younger families, due to their fast-paced lifestyles, prefer more convenient and efficient maintenance methods, and are less likely to use time-consuming and regularly required polishes. Euromonitor International's Polishes in ... Read More
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Bleach in the United Arab Emirates
... many in the local market. Euromonitor International's Bleach in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More
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Toilet Care in the United Arab Emirates
... as antibacterial or long-lasting freshness), and more convenient packaging formats. Players have also been focusing on innovation such as refillable bottles and multifunctional products that address various consumer needs. Euromonitor International's Toilet Care in United ... Read More
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