Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Bleach in Ireland
... makes it a staple in many households, particularly among older or more price-sensitive consumers. On the other hand, many younger consumers view it as outdated and toxic. Numerous publications on the damaging health effects of ... Read More
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Polishes in Ireland
... consumers are using polishes less frequently in their daily lives, and some specialist polishes are being replaced by universal products. This reflects changing consumer habits, with simplicity and convenience taking precedence over specialized cleaning routines. ... Read More
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Surface Care in Bolivia
... of US dollars in the formal financial system due to sharp falls in foreign currency reserves and this increased prices for imports in particular. Affordable imported brands were more severely impacted, as the price differentiation ... Read More
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Dishwashing in Canada
... with dishwashing products. However, this support was unable to make up for lower demand amongst other consumers who were adjusting to an increase in the cost of living by economising and seeking value for money. ... Read More
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Surface Care in Canada
... 2023. Immigration-driven population growth supported demand as newcomers purchased surface care as necessary household products. Kitchen cleaners and multi-purpose cleaners posted significant growth rates because of the versatility of these products, which are seen to ... Read More
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Toilet Care in Canada
... of living and engaged in value seeking behaviour such as buying during promotions as well as turning to multi-functional surface care products, such as multi-purpose cleaners and bathroom cleaners, to save money. Euromonitor’s Voice of ... Read More
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Polishes in Colombia
... accounts for the largest share of category sales, witnessed a reduction in demand. This decline in demand was influenced by the increasing use of sports footwear, even in the workplace. Furthermore, consumers are using other ... Read More
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Surface Care in Colombia
... discounters, supermarkets, and hypermarkets and the rapid rise of private label. These retailers are engaging in a price war to attract more customers to their stores, as the economic conditions have not changed significantly and ... Read More
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Bleach in Colombia
... a negative impact on growth in current value terms, with it serving to push prices down. Nonetheless, on the flipside, the rapid rise of private label bleach continued to have a positive impact on retail ... Read More
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Toilet Care in Colombia
... in sales. Products for the specific cleaning and maintenance of toilets are not considered essential in most households. Instead, consumers often use multipurpose products like bleach that offer disinfection and stain removal but at a ... Read More
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Toilet Care in Hungary
... Unlike bleach, which has seen a steady decline due to concerns over its strong chemical composition and environmental impact, toilet care products are favoured for their perceived less harsh ingredients and proven effectiveness in maintaining ... Read More
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Surface Care in Israel
... which gained substantial traction through TikTok. The social media platform played a key role in popularising these products – most notably a gel that users demonstrated mixing with water for floor cleaning or diluting in ... Read More
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Polishes in Israel
... market during the conflict. However, this postponement resulted in a concentration of price rises being implemented in 2024, adding further pressure to consumers and businesses alike. As such, polishes prices rose alongside broader market trends, ... Read More
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Polishes in Denmark
... example, in shoe polish, Silver Universal Waterproof claims to be suitable for all types of shoe materials. Similarly, the furniture polish brand Mr Strong Læderpleje promotes it suitability for all types of leather furniture on ... Read More
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Bleach in Chile
... difficult economic situations, local consumers tend to adjust their bleach usage, using less but with greater care. On the other hand, a further rise in the average unit price continued to drive up value sales ... Read More
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Bleach in Denmark
... the bleach category. Increasingly, bleach is seen as out-dated and hazardous to human health and the environment, and a rising number of households are seeking safer alternatives. Euromonitor International's Bleach in Denmark market report offers ... Read More
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Toilet Care in Denmark
... environmental impact. In 2024, the rim block brand Ambi-Pur launched its WC Active Gel Block in a so-called ‘eco pack’ made entirely from 100% cardboard and zero plastic. Similarly, packaging for the rim block brand ... Read More
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Surface Care in Denmark
... floors. Multi-purpose cleaners appeal to households seeking to simplify their cleaning routines. As inflationary pressures and interest rate hikes resulted in weak consumer confidence and spending power, many households sought to lower their expenditure on ... Read More
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Surface Care in Norway
... product offerings. The year 2024 witnessed the launch of the multi-purpose cleaner Jif Allrent Sparkling Happiness, which claims on the packaging to be ‘suitable for all surfaces.’ The product is pH Neutral to make it ... Read More
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Polishes in Norway
... material sourcing, logistical expenses, rent, and salaries. This translated into higher pricing across the board. Euromonitor International's Polishes in Norway market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Polishes in New Zealand
... interest levels. As a consequence, consumers experienced reduced levels of discretionary spending. Economic constraints saw many consumers stay at home more frequently. Similar to the situation during Coronavirus (COVID-19) pandemic lockdown periods, this increased floors ... Read More
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Toilet Care in New Zealand
... for in-cistern devices through most of the review period. However, with many consumers facing cost-of-living pressures and household budgets under considerable strain due to near 20-year highs in interest rates, many consumers rationalised thei... Euromonitor ... Read More
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Surface Care in Peru
... of cleaning habits following the pandemic. During the COVID-19 crisis, consumers - especially those from middle- and high-income groups - increased their consumption of products such as home care disinfectants and kitchen, floor and oven ... Read More
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Bleach in Argentina
... in Argentina. Among these products, bleach posted the smallest decline in sales in 2024, making it one of the better performers in the home care sector, despite an overall reduction in volume. Euromonitor International's Bleach ... Read More
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Home Care in Saudi Arabia
... job security for Saudi citizens - coupled with rising female employment, has been contributing to higher disposable incomes and, in turn, greater household expenditure on home care products. Additionally, heightened awareness of health and hygiene, ... Read More
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