Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Polishes in South Korea
... more casual lifestyles. The traditional culture of wearing formal attire and dress shoes to work has gradually been replaced by a preference for casual and comfortable clothing. As a result, fewer individuals rely on formal ... Read More
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Polishes in Malaysia
... category. Younger homeowners, for example, increasingly favour modern, low-maintenance furniture made of materials like metal or plastic, which require minimal care compared to traditional wood furniture. Additionally, as consumers return to their physical offices and ... Read More
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Surface Care in Malaysia
... for deep cleaning, contributing to this subdued performance. Additionally, demand for multipurpose cleaners is rising as local consumers increasingly prioritise value for money. Although inflation eased somewhat in 2024, food and grocery prices remain high, ... Read More
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Bleach in Saudi Arabia
... of factors, including its proven ability to sanitise effectively, its affordability and decades of consumer trust. These qualities ensure bleach remains a reliable and practical choice for households, maintaining consistent popularity year after year. Euromonitor ... Read More
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Toilet Care in the United Arab Emirates
... as antibacterial or long-lasting freshness), and more convenient packaging formats. Players have also been focusing on innovation such as refillable bottles and multifunctional products that address various consumer needs. Euromonitor International's Toilet Care in United ... Read More
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Bleach in the United Arab Emirates
... many in the local market. Euromonitor International's Bleach in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More
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Polishes in South Africa
... Demand for polishes has been lower, partly due to the difficult economic conditions, and partly due to changing urban culture. Although inflation levels started to decline in 2024, many South Africans still struggled with their ... Read More
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Bleach in South Africa
... made the product a staple in households. Although consumer spending is under pressure, home hygiene trends have persisted. The antibacterial properties of bleach have kept it in demand as a disinfectant and cleaning solution. These ... Read More
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Toilet Care in South Africa
... hygienic toilet. The amount of time people spend at home is higher than in the past due to the increase in working from home and hybrid working arrangements. This has led to increased awareness of ... Read More
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Home Care in Italy
... reduction in the the promotional activity across retailing served to push prices up during the final few years of the review period, although prices were more stable in 2024 than in the previous two years ... Read More
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Home Care in China
... the essential nature of home care products, and their significant role in consumers’ daily life. Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market ... Read More
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Surface Care in China
... to growth in 2024. For instance, standard floor cleaners, kitchen cleaners, and window/glass cleaners experienced declines in retail current value terms in 2023. As the stockpiled inventory was gradually used up, consumer demand for these ... Read More
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Home Care in Bangladesh
... consumers, served predominantly by informal retail channels, are emerging as a key market segment. While brand development has been slow, local companies are gaining market share from established leaders like Unilever and R&B, with product ... Read More
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Home Care in Algeria
... being said, inflation was on a downward trajectory. However, value for money continued to be a key driver of sales, with consumers being highly price sensitive and availing of promotions and discounts as much as ... Read More
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Home Care in Argentina
... drastic devaluation of the Argentine peso, reducing its value by more than 50%. This caused the US dollar to double in price, further exacerbating the financial situation. While local production in the sector is essential, ... Read More
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Home Care in Chile
... after two years of historically high double-digit inflation rates, in line with the region. Following efforts by the central bank through interest rate hikes, inflation was brought under control. In 2024, year-on-year inflation was projected ... Read More
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Home Care in Bulgaria
... after experiencing exceptional growth in categories such as bleach and toilet care, spurred by heightened hygiene standards during the pandemic. Euromonitor International's Home Care in Bulgaria market report offers a comprehensive guide to the size ... Read More
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Home Care in Denmark
... price increases giving consumers some respite from the steep hikes during 2022 and 2023. Inflationary pressures subsided over 2024 with price growth returning to more normalised rates. That said, average prices in home care remained ... Read More
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Home Care in Israel
... to average unit price rises. Despite these increases, home care overall did not experience price inflation on the same scale as the broader local market. Notably, certain segments within home care - such as wipes, ... Read More
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Home Care in Hungary
... Major segments such as liquid fabric softeners, concentrated powder detergents, and other detergents lost popularity as consumers prioritised affordability, seeking discounted products or bulk packaging deals. On the plus side... Euromonitor International's Home Care in ... Read More
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Home Care in New Zealand
... infrastructure disruptions and the after-effects of cheap access to money, following the RBNZ (Reserve Bank of New Zealand)’s decision to lower the Official Cash Rate (OCR) to record lows in the midst of the Coronavirus ... Read More
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Surface Care in Algeria
... performed weakly in terms of volume growth. Consumers continued to be price sensitive, with consumers trading down or opting for multi-purpose cleaners (see below). Euromonitor International's Surface Care in Algeria market report offers a comprehensive ... Read More
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Bleach in Algeria
... its strong smell and harmful properties. Its affordability also continued to support volume sales. Euromonitor International's Bleach in Algeria market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Polishes in Algeria
... in Algerian’s increasingly overcrowded cities. Oher offerings such as metal and floor polish are much more niche and are only available through modern grocery retailers. Euromonitor International's Polishes in Algeria market report offers a comprehensive ... Read More
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Toilet Care in Argentina
... cutting back on products that were not perceived as strictly necessary. While toilet care products were more likely to remain in the shopping basket than some other home care goods, they still experienced a reduction ... Read More
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