Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Home Care in Sweden
... growth was primarily driven by price increases, with the rate of these increases slowing as inflationary pressures eased. The deceleration in pricing was in line broader economic adjustments as Swedish households adapted to a more ... Read More
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Toilet Care in Mexico
... still find strong attributes such as practicality and savings in multi-purpose cleaners (surface care). Toilet care, which is dominated by SC Johnson & Son and Reckitt Benckiser, showed dynamism mainly in terms of line extensions. ... Read More
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Surface Care in Estonia
... their perceived value for money as well as their convenience. By opting for a single product, it can effectively replace several specialised cleaners, saving money. Though a much smaller product area, descales are also performing ... Read More
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Polishes in Estonia
... surface care products that offer similar cleaning properties and are also generally more affordable. With modern homes increasingly having chrome and metal surfaces, metal polish is recording the least decline in the year. Euromonitor International's ... Read More
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Toilet Care in Costa Rica
... as local consumers favoured more affordable alternatives, such as bleach and surface care products. The fact that toilet care products are mainly imported limits their affordability. Rim blocks continued to account for the bulk of ... Read More
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Polishes in Dominican Republic
... which typically come at lower retail prices - an important factor during times of economic hardship. Euromonitor International's Polishes in Dominican Republic market report offers a comprehensive guide to the size and shape of the ... Read More
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Surface Care in Dominican Republic
... that was further reinforced during the pandemic, solidifying surface cleaning as an essential part of daily routines. However, consumers have also become more mindful of cost-saving alternatives when purchasing cleaning products. As such, ret... Euromonitor ... Read More
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Bleach in Dominican Republic
... for many consumers. While antibacterial properties remain a priority when purchasing cleaning products, affordability and the ability to leave a pleasant fragrance have become equally important. As a result, bleach is facing increasing competition from ... Read More
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Surface Care in Croatia
... opting for single-use or disposable surface care products like Swiffer wipes. These products provide an effective and portable cleaning solution without requiring additional equipment or long-term storage, making them ideal for temporary stays. Bran... Euromonitor ... Read More
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Toilet Care in Croatia
... brands. Denkmit offers a wide range of toilet care solutions, from disinfectants to fresheners, which combine effective performance with attractive pricing. By focusing on eco-friendly ingredients and appealing packaging, Denkmit and similar pr... Euromonitor International's ... Read More
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Polishes in Croatia
... reflects heightened awareness of health and cleanliness, as consumers prioritise products that combine aesthetic enhancement with germ-fighting capabilities. Manufacturers now integrate antibacterial agents and hygiene-oriented formulations... Euromonitor International's Polishes in Croatia market report offers a ... Read More
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Bleach in Bosnia and Herzegovina
... its gradual decline in the market. As consumer preferences shift, bleach has steadily lost ground to alternative options, particularly within surface care, which are often seen as safer, more effective, and less harsh on both ... Read More
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Toilet Care in Bosnia and Herzegovina
... care categories, consumer interest remained high, driven by innovation and convenience. These factors helped the category offset the impact of a shrinking consumer base caused by negative demographic trends. Consequently, all product areas recorded a ... Read More
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Toilet Care in Azerbaijan
... sales. Rim liquids also accounted for significant value sales, with value sales for in-cistern devices continuing to be low. Euromonitor International's Toilet Care in Azerbaijan market report offers a comprehensive guide to the size and ... Read More
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Surface Care in Azerbaijan
... volume sales falling by a tenth. Products in this segment are considered expensive, with offering being mainly global brands, and this dampened volume sales. Euromonitor International's Surface Care in Azerbaijan market report offers a comprehensive ... Read More
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Bleach in Latvia
... safer formulations. Consumers increasingly prioritise safety and environmental considerations when choosing cleaning products, leading to a shift away from traditional bleach in favour of safer and more eco-friendly alternatives. Moreover, the category... Euromonitor International's Bleach ... Read More
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Home Care in Ethiopia
... products have gained traction as affordable alternatives to premium brands. Consumers prefer multi-purpose and larger-sized products for cost efficiency, while liquid detergents continue to outpace bars. Security issues in Amhara and Oromia have hindered... Euromonitor ... Read More
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Home Care in Jordan
... for disinfectant products while also creating demand for products with antibacterial properties in areas such as air care. Sustainability is a growing concern but price remains the key influence on purchasing decisions, while multi-purpose products ... Read More
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Home Care in Côte d'Ivoire
... driven by favourable demographics, real estate expansion and the extension of distribution networks into rural areas. A growing middle- and high-income consumer base boosted demand, while lower-income buyers favoured traditional offers, counterfeit items or reduced ... Read More
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Home Care in Kuwait
... home care saw steady growth in 2024 backed by rising incomes, population growth, urbanisation and increasing investment in the market. A large number of new and innovative products have also entered the market adding further ... Read More
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Home Care in Estonia
... of the local economy, this price hike has impacted consumer confidence in the country. To encourage sales and maintain their positions, home care players have significantly increased promotions in the year, reaching levels seen in ... Read More
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Home Care in Cambodia
... more focused on maintaining clean and sanitised living spaces, leading to an increased demand for essential items such as disinfectants, detergents, and various cleaning supplies to ensure safe and hygienic households. Euromonitor International's Home Care ... Read More
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Toilet Care in Portugal
... response to this, manufacturers continuously launch new fragrances and engage in strong promotional and discounting activity in order to compete effectively with private labels. This enabled toilet care to enjoy moderate current value growth in ... Read More
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Polishes in Portugal
... negatively impacted purchases of home care products considered non-essential. A lack of innovation and product diversification further hindered the category's performance. These factors lead to both volume and current value decline. Euromonitor International's Polishes in ... Read More
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Surface Care in Portugal
... volume discounts such as 2 or 3 items in a bundle pack in subcategories like standard floor cleaners and oven cleaners. Cif and Cillit Bang also offered cross-category discounts of the same brand in one ... Read More
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