Household Cleaners Market Research Reports & Industry Analysis
Antiseptic and disinfectant products are used in the domestic and home markets in products like household cleaners. Household cleaners not only help residents keep a neat and tidy house, but they also provide homes with infection control by inhibiting growth of bacteria and microbes.
MarketResearch.com’s collection of market research studies on household cleaners in the consumer goods and retailing industry include data analysis on specific segments including: bleach, polishes, wipes, appliance cleaners, and overall home care.
Household Cleaners Industry Research & Market Reports
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Bleach in Lithuania
... some consumers who value its affordability and powerful effectiveness in leaving surfaces free from bacteria. Euromonitor International's Bleach in Lithuania market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Home Care in Lithuania
... rising wages, which served to enhance household spending. Indeed, the Lithuanian economy remained strong compared to neighbouring and Western European markets, despite geopolitical tensions stemming from the war in Ukraine. Meanwhile, on the domestic front,... ... Read More
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Polishes in Lithuania
... more versatile household products, such as multi-purpose cleaners, which are considered a more cost-effective solution. Moreover, since the COVID-19 pandemic, people have spent less time at home, further reducing interest in polishing floors and furniture. ... Read More
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Home Care in Sri Lanka
... 2023. As inflationary pressure fell sharply, players lowered or slowed price increases to pique the interest of consumers. While price and essentials were the key factors for many consumers, some traded-up to products offered in ... Read More
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Polishes in Serbia
... for cheaper options, such as multi-purpose surface care and standard floor cleaners, instead of polish. Polishing furniture and floors is seen as an onerous task, and consumers are becoming interested in more convenient products categorised ... Read More
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Toilet Care in Lithuania
... reflecting their strong presence in many households. Category sales are actively driven by frequent promotions, with discounts reaching up to 50%, particularly in the rim blocks segment, making these products more accessible to consumers. Additionally, ... Read More
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Toilet Care in Vietnam
... highlights an ongoing household need and rising awareness of sanitation, particularly as consumers increasingly prioritise maintaining a clean, germ-free environment. Growth has also been supported by factors such as busier lifestyles, and the construction of ... Read More
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Polishes in Vietnam
... increasing ownership of home appliances and premium footwear that require frequent polishing. Shoe polish remained the overwhelmingly dominant category in 2024, and continued to see growth. Euromonitor International's Polishes in Vietnam market report offers a ... Read More
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Toilet Care in Singapore
... is an ongoing trend following the era of the pandemic. Indeed, although concerns about infection have eased in the post-pandemic landscape, maintaining a hygienic toilet environment remains a core habit in local households, as consumers ... Read More
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Home Care in Singapore
... volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper dip seen in 2023. Overall positive growth is attributed to increasing demand for hygienic and multi-functional products, ... Read More
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Surface Care in Singapore
... time outside the home, whether for work, social activities, or leisure, thus, the emphasis on frequent and intensive household cleaning has naturally decreased. Indeed, this is more of a return to pre-pandemic routines, which reflects ... Read More
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Global FMCG Market 2025-2029
... analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, ... Read More
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Home Care in Vietnam
... Vietnam’s average inflation rate met the target of remaining below 4.5%, and this drove rising disposable incomes and maintained consumers’ purchasing power. Many people therefore looked for higher quality, more effective, and more convenient products. ... Read More
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Bleach in Singapore
... declines over the forecast period. Notably, consumers are becoming increasingly concerned about the use of bleach, as instead they increasingly prioritise health, safety, and environmental sustainability in their cleaning product choices. Indeed, the spotlight on ... Read More
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Bleach in Vietnam
... powerful multipurpose home care product. However, the rates of volume growth saw a slowdown over the course of the review period. The Vietnamese market is already saturated with a wide range of bleach products, alongside ... Read More
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Surface Care in Vietnam
... particular, has increasingly become a daily activity, or carried out at least several times a week, as urban and suburban residents respond to rising levels of air pollution, which bring dust and pollutants indoors. Floor ... Read More
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Polishes in Singapore
... with a lesser impetus coming from the resurgence of consumer mobility and social occasions in the post-pandemic landscape. Euromonitor International's Polishes in Singapore market report offers a comprehensive guide to the size and shape of ... Read More
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Home Care in Sweden
... growth was primarily driven by price increases, with the rate of these increases slowing as inflationary pressures eased. The deceleration in pricing was in line broader economic adjustments as Swedish households adapted to a more ... Read More
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Home Care in Ghana
... they remain the most frequently purchased household items. However, rising costs have led consumers to switch between brands and seek more affordable alternatives while reducing non-essential purchases. Established brands such as Omo, Sunlight, Key Soap, ... Read More
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Surface Care in Bosnia and Herzegovina
... ongoing negative demographic trends affecting the country, there was limited potential for improved performance in the category. This stagnation was countered by the efforts of major players to revitalise the market through innovation and new ... Read More
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Surface Care in Mexico
... oldest brands, the focus of which is performance delivered through a powder format, recently launched its special liquid format for kitchens, offering disinfectant attributes, and highlighting its ability to remove grease and food stains from ... Read More
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Surface Care in Thailand
... the country and sales are not notable. With lower price increases in 2024, this drove up the volume growth rate in 2024. However, inflationary pressures continued to squeeze household budgets, which led an increasing number ... Read More
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Surface Care in Turkey
... electro-static and excluding wipes) and wipes and refills (dry electro-static). Multi-purpose cleaners experienced a positive volume growth of 7%, as consumers increasingly favoured versatile cleaning solutions for multiple surfaces. The ability to clean various surfaces... ... Read More
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Surface Care in Ukraine
... trend is further driven by cost concerns, as multi-purpose solutions not only save money but also help reduce waste. At the same time, technological advances have improved the effectiveness of these products, making them even ... Read More
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Bleach in Portugal
... chemicals harmful to human health and the environment. Euromonitor International's Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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