General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Home Improvement in Mexico

    ... popular, with brands such as Kohler, Roca, and Jaquar introducing smart features and water-efficient fixtures to cater to consumers seeking both style and sustainability. In floor covering, companies such as Tarkett and local players like ... Read More

  • Retail Tissue in Singapore

    ... Indeed, as consumers lead increasingly busy lives, convenience remains a significant driver. For example, small on-the-go tissue packs, such as Tissue Box’s Pocket Tissues and Kleenex Go Anywhere, have seen strong demand as they fit ... Read More

  • Home Furnishings in Spain

    ... these categories registered positive retail current value growth in 2023, residual issues with property development and home renovations, alongside a shift toward second-hand furniture and general economic concerns, hindered their performances in 2024. P... Euromonitor ... Read More

  • Wipes in Singapore

    ... products that integrate easily into their busy lifestyles. Wipes that offer both cleansing and sanitising capabilities are especially popular among parents, office workers, and commuters who value on-the-go solutions, for example. Products like Detto... Euromonitor ... Read More

  • Tissue and Hygiene in Singapore

    ... to lowering levels of inflation, which have stabilised again after two years of elevations. Overall, however, all categories in tissue and hygiene experienced positive sales in 2024. Euromonitor International's Tissue and Hygiene in Singapore report ... Read More

  • Home Furnishings in Australia

    ... versatile kitchen spaces that could adapt to various functions. This trend was reflected in the popularity of multifunctional kitchen islands featuring integrated seating and storage. Bedroom furniture experienced significant interest in 2024, drive... Euromonitor International's ... Read More

  • Home Furnishings in Indonesia

    ... and the development of Indonesia's new capital city, further propelled sales. Essential furniture items such as sofas, minimalist TV tables, coffee tables, dining sets, cabinets, beds, mattresses, and wardrobes were main sales drivers... Euromonitor International's ... Read More

  • Home Furnishings in Germany

    ... across various home furnishings. In addition, the volatile geopolitical situation in Europe and elsewhere created a sense of insecurity, further dampening consumer willingness to invest in non-essential items. Tight regulations, high costs, and elevate... Euromonitor ... Read More

  • Tissue and Hygiene in Lithuania

    ... to a growing number of immigrants in the country. The war in Ukraine has led to an influx of migrants from Ukraine and Belarus, among other countries. Promotional efforts are key in tissue and hygiene, ... Read More

  • Wipes in Austria

    ... efficient solution to clean their baby’s skin. Moreover, wipes are a key part of the hygiene process when changing diapers, especially when on-the-go. Parents were still keen to prioritise the care of their children, despite ... Read More

  • Wipes in Lithuania

    ... base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. Seasonality is a clear driver in this category as consumers typically purchase more personal wipes during the ... Read More

  • Retail Tissue in Latvia

    ... tissue, with price the main determinant of purchasing decisions. There is also increased demand for larger pack sizes. Toilet paper continued to dominate retail tissue sales, but paper towels remained the best-performing category in terms ... Read More

  • Retail Tissue in Austria

    ... sales, the largest category within retail tissue in 2024, with this linked to some competition from toilet wipes. Euromonitor International's Retail Tissue in Austria report offers a comprehensive guide to the size and shape of ... Read More

  • Away-From-Home Tissue and Hygiene in Latvia

    ... rising disposable incomes, as well as increased emphasis on hygiene in public places. Growth in 2024 was undermined in part by a strong base effect, as the easing of COVID-19 restrictions boosted demand in 2023, ... Read More

  • Retail Tissue in Estonia

    ... showed a growing preference for premium and eco-friendly options, including soft, multi-ply, and recycled tissue, increasing average spend in the category. Strong supermarket promotions and the expansion of private label further contributed to growth in ... Read More

  • Away-From-Home Tissue and Hygiene in Ecuador

    ... 2024. This disrupted businesses such as foodservice and hospitality. In addition, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. This also disrupted businesses and ... Read More

  • Retail Tissue in Ecuador

    ... much as possible. In response, several players reduced the size of their offerings in order to offer lower prices. Toilet paper continued to account for most value sales, though it also registered a fall in ... Read More

  • Wipes in Latvia

    ... wipes was limited by a declining birth rate amid elevated immigration, with growth in retail current value sales mainly driven by price increases, rather than rising volume sales. Euromonitor International's Wipes in Latvia report offers ... Read More

  • Tissue and Hygiene in Estonia

    ... driven by the pandemic. With consumers no longer stockpiling products and hygiene routines returning to normal, growth is now in line with pre-pandemic levels. Euromonitor International's Tissue and Hygiene in Estonia report offers a comprehensive ... Read More

  • Tissue and Hygiene in Austria

    ... players in 2024. In addition, economic uncertainty had a strong influence on purchasing decisions as consumers grappled with higher costs of living. Consumer demand for value remained important leading consumers to opt for private label ... Read More

  • Away-From-Home Tissue and Hygiene in Austria

    ... of away-from-home tissue and hygiene slowed as demand patterns began to normalise in the post-pandemic era. Indeed, demand for tissue and hygiene products within public and private sector organisations had received a boost when the ... Read More

  • Wipes in Ecuador

    ... promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. On ... Read More

  • Away-From-Home Tissue and Hygiene in Lithuania

    ... hindering growth potential. Toilet paper remains the dominant category in away-from-home tissue and hygiene, although growth was stagnant due to the decline in horeca sales in 2024. Demand from offices and other public spaces remained ... Read More

  • Wipes in Estonia

    ... lifestyles and more travel. The habit of using wipes for hygiene, which increased during the pandemic, has not waned. In addition, more eco-friendly and biodegradable wipes are becoming available, attracting consumers looking for more sustainable ... Read More

  • Tissue and Hygiene in Latvia

    ... effort to support volume sales in the face of increasing private label competition. The boost to demand provided by COVID-19 is fading, as restrictions are eased and daily routines normalize. However, the heightened awareness of ... Read More

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