General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Home Furnishings in Hong Kong, China

    ... by cautionary spending, amid rising living costs the strong local currency. Home furnishings is already mature in Hong Kong and there is limited demand for new purchases as most households have already acquired essential items. ... Read More

  • Home Furnishings in Malaysia

    ... remote and hybrid work models increased demand for functional and comfortable home office set-ups, while the launch of new residential projects spurred investments in bedroom furniture and storage solutions. Euromonitor International's Home Furnishings in Malaysia ... Read More

  • Home Improvement in Singapore

    ... are helping to support ongoing baseline demand. The rise of DIY culture, particularly among younger homeowners and renters, is encouraging more people to take on small renovation or decorative projects themselves — inspired by tutorials ... Read More

  • Homewares in Singapore

    ... slightly lower rate of growth when compared to the recent review period. The resilience of homewares is attributed to the rise in home-cooking trends, which has fuelled demand for high-quality kitchen essentials and dining items, ... Read More

  • Home Furnishings in Singapore

    ... the widespread adoption of hybrid work models has encouraged residents to invest in creating more comfortable and functional living spaces. Younger homeowners, especially those moving into new built-to-order Housing and Development Board (HBD) flats—which are ... Read More

  • Home Furnishings in South Africa

    ... and living spaces. This sustained demand supported a market shift toward versatile furniture and adaptable textiles that combined comfort with practicality. Euromonitor International's Home Furnishings in South Africa report offers a comprehensive guide to the ... Read More

  • Home Furnishings in the Philippines

    ... and muted greens, combined with natural, tactile materials such as bouclé. These elements bring a balance of contemporary style and comfort to home interiors. Local consumers increasingly prioritised multifunctional furniture, such as modular sea... Euromonitor ... Read More

  • Home Furnishings in the United Kingdom

    ... a broader shift away from discretionary purchases in home décor and furniture. Sales of furniture and lighting experienced consistent year-on-year declines, both in-store and online, reflecting the overall softness in consumer demand. Euromonitor International's Home ... Read More

  • Home Furnishings in Romania

    ... Romanian households to moderate spending in this category. Indoor furniture sales exhibited modest growth, driven by continued demand for beds, mattresses and wardrobes, supported by local manufacturing and an increase in imports of modular dining ... Read More

  • Home Furnishings in Ukraine

    ... lines and handcrafted sustainable furniture to meet rising demand for responsible consumption. Regions like Rivne have emerged as key production hubs, attracting foreign direct investment and fostering international partnerships tha... Euromonitor International's Home Furnishings in ... Read More

  • Homewares in Malaysia

    ... and Pinterest played a central role in inspiring consumers to personalise their homes, leading to greater demand for decorative and functional items. The resurgence of home cooking also contributed significantly, with more households investing in ... Read More

  • Home Furnishings in Japan

    ... are increasingly seeking space-efficient and multifunctional solutions, particularly in the large number of compact urban homes. Popular products included space-saving bathroom fixtures from Toto and LIXIL, as well as ergonomic home furnishings from Makita and ... Read More

  • Home Furnishings in Poland

    ... These pressures affected both manufacturers, as rising material and energy prices made it difficult to maintain competitive pricing. For consumers, though inflation eased, it was still an issue, and this reduced spending power. Supply chain ... Read More

  • Home Furnishings in South Korea

    ... and Gyeonggi Province, there was rising demand for compact, multifunctional furniture that maximises limited space while aligning with the minimalist, modern interiors favoured by South Koreans. The government’s push for housing stability through renovation subsidie... ... Read More

  • Home Furnishings in Turkey

    ... access, and shifting consumer behaviour. This trend is having a significant dampening effect on the overall home and garden industry, particularly the indoor furniture segment. Persistent inflation and currency volatility have led to a spike ... Read More

  • Home Furnishings in the US

    ... lowest level since 1995, and a rise in mortgage rates during late 2024, consumer demand for home furnishings remained subdued. This slowdown impacted retailers like LL Flooring, which filed for Chapter 11 bankruptcy and began ... Read More

  • Home Furnishings in the Netherlands

    ... essential spending over discretionary purchases like home furnishings. In addition, rising prices for furniture and home decoration due to the increased cost of raw materials and energy, have further dampened consumer demand. Euromonitor International's Home ... Read More

  • Home Improvement in Brazil

    ... rates have contributed to demand for home renovations among Brazilians. Property prices have increased dramatically in the main Brazilian cities and, in accordance with reports, in São Paulo, Brasília, Curitiba and Rio de Janeiro, in ... Read More

  • Oven Bags and Pouches

    ... 2030, growing at a CAGR of 6.9% over the analysis period 2024-2030. Nylon, one of the segments analyzed in the report, is expected to record a 7.7% CAGR and reach US$1.9 Billion by the end ... Read More

  • Residential Combination Steam Oven

    ... 2030, growing at a CAGR of 5.9% over the analysis period 2024-2030. Single, one of the segments analyzed in the report, is expected to record a 6.3% CAGR and reach US$2.3 Billion by the end ... Read More

  • Search and Rescue (SAR) Equipment

    ... Billion by 2030, growing at a CAGR of 3.2% over the analysis period 2024-2030. Logistics, one of the segments analyzed in the report, is expected to record a 4.8% CAGR and reach US$8.8 Billion by ... Read More

  • Digitally Printed Wallpapers

    ... at a CAGR of 13.5% over the analysis period 2024-2030. Inkjet, one of the segments analyzed in the report, is expected to record a 11.8% CAGR and reach US$9.2 Billion by the end of the ... Read More

  • Away from Home Tissue Products

    ... Billion by 2030, growing at a CAGR of 3.0% over the analysis period 2024-2030. Napkins, one of the segments analyzed in the report, is expected to record a 2.9% CAGR and reach US$8.4 Billion by ... Read More

  • Disposable Shower Caps

    ... at a CAGR of 3.9% over the analysis period 2024-2030. PVC, one of the segments analyzed in the report, is expected to record a 3.3% CAGR and reach US$256.1 Million by the end of the ... Read More

  • Shoe Deodorizers

    ... CAGR of 6.1% over the analysis period 2024-2030. Spray, one of the segments analyzed in the report, is expected to record a 6.3% CAGR and reach US$101.7 Million by the end of the analysis period. ... Read More

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