General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Polishes in Canada

    ... the smallest decline as Canadian consumers continued to maintain cleaning habits and furniture polish is used across a relatively broad range of occasions and is available at lower prices than other polishes. For example, Walmart ... Read More

  • Home Insecticides in France

    ... these products. The colder weather suppressed the proliferation of mosquitoes, flies and other insects, limiting the need for insecticides. Euromonitor International's Home Insecticides in France market report offers a comprehensive guide to the size and ... Read More

  • Polishes in Malaysia

    ... category. Younger homeowners, for example, increasingly favour modern, low-maintenance furniture made of materials like metal or plastic, which require minimal care compared to traditional wood furniture. Additionally, as consumers return to their physical offices and ... Read More

  • Home Insecticides in Indonesia

    ... insect-borne diseases. However, despite the ongoing need for effective insect control, volume sales struggled as cost-conscious consumers faced limited ability to invest in category products. Euromonitor International's Home Insecticides in Indonesia market report offers a ... Read More

  • Home Insecticides in Australia

    ... essential goods, including home insecticides, and as consumers grappled with higher living costs, their purchasing habits began to shift. Many opted to reduce their spending on insecticide products altogether, while others turned to more cos... ... Read More

  • Polishes in Argentina

    ... the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic ... Read More

  • Home Insecticides in Romania

    ... products. Aggressive marketing support (especially for brands such as Aroxol and Raid) has also contributed to the positive evolution of the home insecticides category. However, growth was below the category’s potential as the high rate ... Read More

  • Polishes in Romania

    ... towards the end of the review period. As a result, products perceived as non-essential, including polishes, were removed from shopping lists to the benefit of more versatile solutions, such as multi-purpose cleaners, which were seen ... Read More

  • Polishes in Hungary

    ... volume sales in 2024, although there was a modest increase in value sales, largely driven by price increases. In addition to rising prices, manufacturers did not support these products, with a lack of promotional activity ... Read More

  • Polishes in China

    ... by the older generation. In contrast, younger families, due to their fast-paced lifestyles, prefer more convenient and efficient maintenance methods, and are less likely to use time-consuming and regularly required polishes. Euromonitor International's Polishes in ... Read More

  • Home Insecticides in the Netherlands

    ... demand for insecticide products, as fewer households dealt with significant infestations. Dutch consumers, who are generally not accustomed to severe insect problems, had even less reason to purchase home insecticides during these seasons, thus curbing ... Read More

  • Home Insecticides in Belgium

    ... and higher-than-expected rainfall resulted in fewer insects, particularly mosquitoes, leading to a decline in retail value and volume sales for 2024. Despite these weather setbacks, climate change is introducing new insect species like the Tig... ... Read More

  • Polishes in Chile

    ... no longer viewed as essential, and the lack of innovation from manufacturers adversely affected demand during the review period. Many local consumers perceive polishes as outdated due to their specialised use cases. Euromonitor International's Polishes ... Read More

  • Polishes in New Zealand

    ... interest levels. As a consequence, consumers experienced reduced levels of discretionary spending. Economic constraints saw many consumers stay at home more frequently. Similar to the situation during Coronavirus (COVID-19) pandemic lockdown periods, this increased floors ... Read More

  • Polishes in Denmark

    ... example, in shoe polish, Silver Universal Waterproof claims to be suitable for all types of shoe materials. Similarly, the furniture polish brand Mr Strong Læderpleje promotes it suitability for all types of leather furniture on ... Read More

  • Home Insecticides in Bolivia

    ... rises, particularly for imported brands. This saw local brands gain value share. This includes economy brands such as Tyson from Industrias Luri. It also extended its brands with a fragrance-free home insecticide. That being said, ... Read More

  • Home Insecticides in China

    ... users to stay out of the room after spraying, are considered potential health risks and are inconvenient to use. Some provincial administrative bodies in China are also tightening up regulations around the sale of such ... Read More

  • Home Insecticides in Egypt

    ... brands Raid and Baygon. Local brands Kirox and Ixon from MD Industries performed well in 2024. Euromonitor International's Home Insecticides in Egypt market report offers a comprehensive guide to the size and shape of the ... Read More

  • Polishes in Norway

    ... material sourcing, logistical expenses, rent, and salaries. This translated into higher pricing across the board. Euromonitor International's Polishes in Norway market report offers a comprehensive guide to the size and shape of the market at ... Read More

  • Home Insecticides in Denmark

    ... appeal to this desire. In spray/ aerosol insecticides, ECOstyle MyreFri Kvik Spray emphasises its effectiveness on packaging with the promise of quick results. Euromonitor International's Home Insecticides in Denmark market report offers a comprehensive guide ... Read More

  • Polishes in Israel

    ... market during the conflict. However, this postponement resulted in a concentration of price rises being implemented in 2024, adding further pressure to consumers and businesses alike. As such, polishes prices rose alongside broader market trends, ... Read More

  • Polishes in Colombia

    ... accounts for the largest share of category sales, witnessed a reduction in demand. This decline in demand was influenced by the increasing use of sports footwear, even in the workplace. Furthermore, consumers are using other ... Read More

  • Polishes in Switzerland

    ... to household chores, which has negatively impacted the polishes market. In addition, behavioural and lifestyle changes have challenged sales for polishes, with a rise in low-maintenance materials and movement away from wood furniture, making polishes ... Read More

  • Polishes in the United Arab Emirates

    ... polish and metal polish declined during the year, as consumers reduced non-essential purchases. A shift towards busier lifestyles post-pandemic has also reduced the time that consumers are willing to dedicate to specific chores such as ... Read More

  • Bleach in Malaysia

    ... Its multipurpose functionality - with the ability to remove tough stains, disinfect surfaces and toilets, and whiten clothes- offers an economical alternative to purchasing multiple task-specific cleaners. Euromonitor International's Bleach in Malaysia market report offers ... Read More

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