Fragrances Market Research Reports & Industry Analysis

MarketResearch.com creates reports on the trends of the fragrances and scents sold globally. The global fragrance industry exceeded $32,623,900 Million in 2013. This accounted for the sale of over 1,060,700 million units, globally. The fragrance market is defined as female, male and unisex fragrances. The existing fragrance market is driven by consumer’s desire for products which are innovative and exotic in the marketplace. Celebrities, designers and individuals of notoriety craft fragrances and perfumes that they sell and market to consumers. This creates a need for brand and packing specialization geared to attract consumers. Through the use of MarketResearch.com reports clients can understand financial metrics, the competitive outlook, market size and growth of the industry to tailor their future lines to the consumer’s need for more exotic scents.
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Fragrances Industry Research & Market Reports

  • Fragrances in Kazakhstan

    ... high-quality mass fragrances - is increasing accordingly. Indeed, fragrance is now seen as an essential element of personal style and a marker of social status. Euromonitor International's Fragrances in Kazakhstan report offers a comprehensive guide ... Read More

  • Mass Beauty and Personal Care in Switzerland

    ... mass beauty and personal care products among local consumers. Against this background, Swiss consumers looked for products that offered comparable attributes and benefits to premium brands, but at more affordable price points. Euromonitor International's Mass ... Read More

  • Fragrances in Guatemala

    ... usage is steadily expanding across a wider range of demographic segments. For many Guatemalans, fragrances serve as a means of reinforcing personal identity and boosting self-confidence - behaviours that continue to support the category’s positive ... Read More

  • Fragrances in Slovenia

    ... often switching from fragrances to deodorants or cutting back on non-essential purchases. Premium men's and women's fragrances were particularly affected, with some consumers opting instead for more affordable premium unisex or mass brands. Despite these... ... Read More

  • Fragrances in Malaysia

    ... men’s fragrances and premium women’s fragrances boosted retail value sales increments. Nonetheless, mass men’s fragrances and mass women’s fragrances also witnessed fast growth at the end of the review period to ensure a strong performance ... Read More

  • Fragrances in Turkey

    ... to heightened demand for both luxury and niche scents. Additionally, local enterprises like Atelier Rebul, with a rich heritage dating back to 1895, are gaining prominence by promoting their blend of traditional craftsmanship with modern ... Read More

  • Fragrances in Romania

    ... from well-known designer brands. Premium fragrances are an entry-point to the luxury market for many consumers, especially during times of economic uncertainty. Overall, fragrances have already exceeded pre-pandemic levels in retail value terms, with this ... Read More

  • Mass Beauty and Personal Care in Turkey

    ... and the strategic utilisation of social media platforms to enhance brand engagement and reach. Additionally, health and beauty specialists, most notably Watsons, Gratis and a new retailer Mion, played a critical role by maintaining aggressive ... Read More

  • Fragrances in Greece

    ... more affluent consumers and a strong boost from inbound tourism. Additionally, cost-sensitive consumers increasingly turned to retail e-commerce platforms, where competitive pricing, discounts, and broader assortments made online purchasing of premium fragr... Euromonitor International's Fragrances ... Read More

  • Fragrances in Saudi Arabia

    ... incomes, allowing local consumers to invest in luxury fragrances. In addition, the booming tourism sector has sparked interest in traditional Arabian perfumes amongst visitors. Furthermore, the rise of e-commerce and social media has expanded the ... Read More

  • Fragrances in Serbia

    ... their pockets to spend on fragrances. Mass fragrances continued to account for most values sales and within this space, there is growing demand for dupes, that is fragrances that mimic the scent of premium fragrances, ... Read More

  • Fragrances in Israel

    ... discretionary spending due to elevated inflationary pressures and economic uncertainty arising from the war against Hamas. The negative impact of this behaviour was greater than in many areas of the local beauty and personal care ... Read More

  • Beauty and Personal Care in Serbia

    ... to high levels of emigration, dampened sales. Euromonitor International's Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More

  • Mass Beauty and Personal Care in Argentina

    ... In the context of a challenging macroeconomic environment, consumers prioritised purchasing essentials, such as food and beverages, at the expense of mass bath and shower, mass colour cosmetics or mass skin care, for example. Euromonitor ... Read More

  • Fragrances in Argentina

    ... and the devaluation of the currency exchange rate saw companies increase prices well above the general rate of inflation, making purchases unaffordable for many consumers. Furthermore, due to hyperinflation, retailers discontinued interest-f... Euromonitor International's Fragrances ... Read More

  • Mass Beauty and Personal Care in Guatemala

    ... constraints, consumers are reluctant to abandon their personal care routines. Indeed, the rising cost of living in recent years has made mass beauty and personal care products even more essential for many, as they provide ... Read More

  • Fragrances in Italy

    ... personal care in Italy and has become the new indicator of consumers' economic resilience. This phenomenon, previously known as the lipstick index, reflects the tendency of consumers to invest in fragrances as a form of ... Read More

  • Fragrances in Ireland

    ... and luxury fragrances. Premium unisex and niche scents continue to gain momentum, while seasonal promotions and new launches help to drive footfall in beauty specialists. The growing role of fragrance in daily self-care also contributes ... Read More

  • Mass Beauty and Personal Care in Saudi Arabia

    ... and an increasing emphasis on personal grooming and self-care amongst consumers. The country’s strong economy and government initiatives, such as Vision 2030, have boosted consumer confidence and spending, while mass brands continue to offer affordable, ... Read More

  • Fragrances in Georgia

    ... making it increasingly attractive to consumers. Producers contributed by installing dedicated brand corners in stores, which served as platforms for hosting promotional events, client days, and influencer engagements. As a result, the lu... Euromonitor International's ... Read More

  • Mass Beauty and Personal Care in Thailand

    ... affordability are key factors in the purchasing decision. Thai consumers are developing more sophisticated tastes and seek a range of features from mass products, whilst also demanding affordability and accessibility. Premium-positioned mass products are evolving... ... Read More

  • Mass Beauty and Personal Care in Italy

    ... sun protection, which recorded positive performances thanks to a particularly long and hot summer. The focus on multifunctional products remained particularly high, as consumers looked for both functionality and affordability. This was evident for products ... Read More

  • Mass Beauty and Personal Care in Croatia

    ... retains a large consumer base. While more affluent consumers’ appetite for higher value products has increased in line with the improved quality of life, alongside a greater attention to detail concerning aesthetic appearance and wellbeing, ... Read More

  • Fragrances in Hong Kong, China

    ... premium fragrance sets/kits also recording notable growth, appealing to consumers either looking to treat themselves or as part of the gifting experience, especially for celebrations such as Christmas, Chinese New Year, and Valentine's Day. Euromonitor ... Read More

  • Fragrances in Singapore

    ... consumers are becoming increasingly focused on value and quality, especially in mass fragrances. While traditional branding remains important for some, a growing group of cost-conscious buyers is gravitating towards “dupes” (products that are inspired and ... Read More

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