Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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South Africa Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... of Pantiliners & Shields market in South Africa. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of material used for feminine hygiene. It is worn in ... Read More
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Canada Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... in Canada. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for ... Read More
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Egypt Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... in Egypt. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for ... Read More
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China Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... in China. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for ... Read More
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The United Kingdom (UK) Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... review of Sanitary Pads market in United Kingdom. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is ... Read More
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Japan Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... & Shields market in Japan. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of material used for feminine hygiene. It is worn in the gusset of ... Read More
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Germany Internal Cleansers and Sprays (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... of Internal Cleansers & Sprays market in Germany. Internal Cleansers & Sprays- includes both liquids and wipes. Liquids are often infused with aloe vera and/or antiseptic chemicals and are used to clean a woman's genitals ... Read More
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France Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... in France. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for ... Read More
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Brazil Internal Cleansers and Sprays (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... of Internal Cleansers & Sprays market in Brazil. Internal Cleansers & Sprays- includes both liquids and wipes. Liquids are often infused with aloe vera and/or antiseptic chemicals and are used to clean a woman's genitals ... Read More
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Israel Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... & Shields market in Israel. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of material used for feminine hygiene. It is worn in the gusset of ... Read More
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Menstrual Care in South Africa
... a result, this influenced the value performance of menstrual care, with rising costs ensuring that value growth was higher than volume growth. Brands and retailers also had to adapt their offerings in response to the ... Read More
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Rx/Reimbursement Adult Incontinence in the United Kingdom
... of a strong increase in unit prices, as inflation and the cost of production skyrocketed. However, as inflation in the UK marginally eased in 2024, the category returned to a weak value sales performance more ... Read More
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Menstrual Care in the United Kingdom
... the local market, although the main factor was further unit price growth. 2022 and 2023 were heavily impacted by a rise in inflation, and elevated raw material and production costs, forcing brands to raise their ... Read More
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Menstrual Care in Algeria
... gradually eased, but also reflected trading down to cheaper options amidst still-elevated cost-of-living pressures. Similarly, heightened budget-consciousness saw many consumers try to use certain product types more sparingly or refrain from buying those they did ... Read More
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Menstrual Care in Chile
... growth in 2023 due to elevated inflation. However, in 2024, high levels of promotional activity defined the category, particularly in modern distribution channels, as Chilean consumers remained cautious with their spending and continued to prioritise ... Read More
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Menstrual Care in North Macedonia
... menstrual care maintain healthy value growth in 2024 despite volume decline. Euromonitor International's Menstrual Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Menstrual Care in Switzerland
... wings emerged as the most dynamic segment, reflecting a rising preference for discreet and comfortable formats. Swiss consumers increasingly sought value in their personal care purchases, with many favouring reusable and eco-fr... Euromonitor International's Menstrual ... Read More
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Menstrual Care in Mexico
... While all categories experienced current value growth, the magnitude varied by product type. Tampons showed the highest growth, followed by pantyliners and, finally, towels. Euromonitor International's Menstrual Care in Mexico report offers a comprehensive guide ... Read More
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Menstrual Care in Tunisia
... to the rising cost of imported raw materials, transport and distribution. Volume demand, meanwhile, was impacted by the already high penetration rate of these products, which has reached approximately 100%, according to the National Office ... Read More
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Menstrual Care in South Korea
... Tampons saw the highest current value growth rate, as these products are increasingly popular, although sales are still minor compared with towels, as many women are unwilling to try tampons (or indeed menstrual cups). The ... Read More
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Retail Adult Incontinence in Switzerland
... active, demand for discreet, comfortable, and highly absorbent products has grown. At the same time, light adult incontinence was the most dynamic category, with sales rising at a double-digit rate. Increased awareness of incontin... Euromonitor ... Read More
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Menstrual Care in Slovenia
... product prices amidst inflation and geopolitical instability boosted the consumer demand for lower-priced brands among price-sensitive consumers. These consumers continued to seek more affordable options, which loosened brand loyalty. To maintain consumer inter... Euromonitor International's ... Read More
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Menstrual Care in Croatia
... are increasingly opting for higher-priced items, such as organic or specialised sanitary napkins, tampons, and menstrual cups, which offer enhanced features or perceived health benefits. New price caps on standard sanitary towels have also encouraged ... Read More
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Menstrual Care in Japan
... yen against the US dollar has seen a substantial decline since 2022. The yen was valued at 109.8 in 2021 but plummeted to 131.5 in 2022, further decreasing to 140.5 in 2023, and reaching 151.4 ... Read More
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Menstrual Care in India
... aim to dismantle taboos and advocate for menstrual hygiene. Furthermore, increasing disposable incomes, especially in urban settings, enable women to more easily access these products. However, period poverty remains an issue, particularly in rural regions, ... Read More
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