Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Japan Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... in Japan. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for ... Read More
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The United States of America (USA) Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... 2023-2028 is a broad level market review of Pantiliners & Shields market in United States of America. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of ... Read More
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China Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... in China. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for ... Read More
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Egypt Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... in Egypt. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for ... Read More
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Canada Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... in Canada. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for ... Read More
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Israel Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... & Shields market in Israel. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of material used for feminine hygiene. It is worn in the gusset of ... Read More
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South Africa Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... of Pantiliners & Shields market in South Africa. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of material used for feminine hygiene. It is worn in ... Read More
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South Africa Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... Pads market in South Africa. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from ... Read More
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Peru Internal Cleansers and Sprays (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... of Internal Cleansers & Sprays market in Peru. Internal Cleansers & Sprays- includes both liquids and wipes. Liquids are often infused with aloe vera and/or antiseptic chemicals and are used to clean a woman's genitals ... Read More
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Brazil Internal Cleansers and Sprays (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... of Internal Cleansers & Sprays market in Brazil. Internal Cleansers & Sprays- includes both liquids and wipes. Liquids are often infused with aloe vera and/or antiseptic chemicals and are used to clean a woman's genitals ... Read More
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Colombia Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... & Shields market in Colombia. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of material used for feminine hygiene. It is worn in the gusset of ... Read More
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Egypt Internal Cleansers and Sprays (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... of Internal Cleansers & Sprays market in Egypt. Internal Cleansers & Sprays- includes both liquids and wipes. Liquids are often infused with aloe vera and/or antiseptic chemicals and are used to clean a woman's genitals ... Read More
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France Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... in France. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for ... Read More
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Germany Internal Cleansers and Sprays (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... of Internal Cleansers & Sprays market in Germany. Internal Cleansers & Sprays- includes both liquids and wipes. Liquids are often infused with aloe vera and/or antiseptic chemicals and are used to clean a woman's genitals ... Read More
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Japan Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... & Shields market in Japan. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of material used for feminine hygiene. It is worn in the gusset of ... Read More
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South Korea Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... of Pantiliners & Shields market in South Korea. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of material used for feminine hygiene. It is worn in ... Read More
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Spain Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... & Shields market in Spain. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of material used for feminine hygiene. It is worn in the gusset of ... Read More
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Spain Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... in Spain. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for ... Read More
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The United Kingdom (UK) Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... review of Sanitary Pads market in United Kingdom. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is ... Read More
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Menstrual Care in South Africa
... a result, this influenced the value performance of menstrual care, with rising costs ensuring that value growth was higher than volume growth. Brands and retailers also had to adapt their offerings in response to the ... Read More
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Rx/Reimbursement Adult Incontinence in the United Kingdom
... of a strong increase in unit prices, as inflation and the cost of production skyrocketed. However, as inflation in the UK marginally eased in 2024, the category returned to a weak value sales performance more ... Read More
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Menstrual Care in the United Kingdom
... the local market, although the main factor was further unit price growth. 2022 and 2023 were heavily impacted by a rise in inflation, and elevated raw material and production costs, forcing brands to raise their ... Read More
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Menstrual Care in Algeria
... gradually eased, but also reflected trading down to cheaper options amidst still-elevated cost-of-living pressures. Similarly, heightened budget-consciousness saw many consumers try to use certain product types more sparingly or refrain from buying those they did ... Read More
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Menstrual Care in Chile
... growth in 2023 due to elevated inflation. However, in 2024, high levels of promotional activity defined the category, particularly in modern distribution channels, as Chilean consumers remained cautious with their spending and continued to prioritise ... Read More
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Menstrual Care in North Macedonia
... menstrual care maintain healthy value growth in 2024 despite volume decline. Euromonitor International's Menstrual Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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