Deodorant Market Research Reports & Industry Analysis

Sweat is essentially odorless until bacteria ferment it, which is when people reach for deodorant or antiperspirants. These are more than scented sticks or sprays and serve different purposes depending on the consumer’s needs. The deodorant retail category includes both simple deodorants, which neutralize or mask the odor of underarm perspiration – or sweat; and antiperspirants, which actually cause pores to close. Deodorants are often alcohol-based to fight order and may use hops as antimicrobials. These may come in the form of wax-based push-up sticks, liquid roll-ons, body sprays and even natural/organic preparations in solid, irregular rock shapes. Antiperspirants, on the other hand, are classified as drugs by the U.S. Food and Drug Administration (FDA) because they typically use aluminum salts that combine with the body’s own electrolytes to form gel plugs in one’s pores, thus stopping the flow of sweat. In spite of their efficiency, aluminum salts are linked with damage to the blood-brain barrier, various cancers, and renal (kidney) difficulties. Because of this, antiperspirants cannot be considered natural/organic.
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Deodorant Industry Research & Market Reports

  • Deodorants in Portugal

    ... growth opportunities in 2023. However, long-term trends encouraged sales. Portuguese consumers are increasingly adopting healthier lifestyles. As part of this trend, a rising number of adults have been practicing a sport on a more regular ... Read More

  • Deodorants in Norway

    ... This can be attributed to several factors. Firstly, Norwegians generally prefer a minimalist approach to personal care products, including deodorants, favouring moderate application, or opting out entirely in non-social situations. Secondly, the growing popularity of ... Read More

  • Deodorants in Algeria

    ... and erode purchasing power in Algeria. However, the category’s exposure to the cost-of-living crisis was mitigated by the fact that these products are relatively inexpensive and widely seen as a basic necessity due to the ... Read More

  • Deodorants in Vietnam

    ... of deodorants to combat body odour became more frequent. In addition, the weather and climate in Vietnam involves high temperatures and high humidity, making deodorants almost necessary from most people to remain fresh and comfortable ... Read More

  • Beauty and Personal Care in Norway

    ... the initial boom, it materialised as relatively modest compared to the significant gains witnessed during the pandemic. This trend translated into strong value sales performance across most categories in 2023. As a result, beauty and ... Read More

  • Deodorants in the Philippines

    ... Dry deodorant serums gained greater attention, due to their ability to dry easily and offer additional properties that claimed to reduce darker patches of skin. Many leading brands, such as Dove and Vaseline also offered ... Read More

  • Deodorants in Singapore

    ... the high single digits, finally retuning the category to the pre-pandemic (2019) level of sales. Amongst the various formats available, deodorant roll-ons has emerged as the most popular choice amongst consumers, and also saw the ... Read More

  • Deodorants in Ireland

    ... in deodorant creams, pumps, roll-ons and sprays, with deodorant sticks being the only area to showcase a retail volume decline. The lifting of COVID-19 restrictions supported sales, with a return to the office, more socialising ... Read More

  • Deodorants in New Zealand

    ... Zealand increased by 7% over the 12 months up to September 2023. The increase in living costs has resulted in consumers tightening their purse strings and spending more cautiously in 2023. With rising living costs ... Read More

  • Deodorants in Argentina

    ... from its volume record reached in 2014. These results are due to the economic crisis, with many consumers having seen a strong decrease in purchasing power, leading some to avoid using deodorants during colder months ... Read More

  • Deodorants in Canada

    ... in 2022. The resurgence in demand for deodorants during this period was attributed to consumers returning to workplaces and engaging in out-of-home activities following the rollback of public COVID-19 safety measures, highlighting the significant rol... ... Read More

  • Deodorants in Saudi Arabia

    ... the pandemic to be over in early 2023 more consumers returned to the workplace while consumers also felt more confident about travelling and socialising again, all of which boosted sales. Furthermore, backed by government campaigns ... Read More

  • Personal Hygiene Industry Almanac 2019-2028

    ... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, ... Read More

  • Deodorants in Colombia

    ... result of the growth in retail prices linked to the higher costs of production faced by manufacturers. According to official sources (IDEAM - Institute of Hydrology, Meteorology and Environmental Studies), during 2023, the average air ... Read More

  • Deodorants in Belgium

    ... performance in volume terms than many other beauty and personal care categories. Time spent outside the home continues to rise in the post-pandemic era, leading to robust demand for deodorants. Consumers are also opting for ... Read More

  • 2024 Global Forecast for Underarm deodorants, aerosol and spray type (2025-2030 Outlook)-Manufacturing & Markets Report

    ... accurate market statistics and forecasts on the market for over 40 countries. The product category is within the NAICS 32511 industry. Estimates on equipment or material sales (product shipments value) are published historically for 2017 ... Read More

  • 2024 Global Forecast for Underarm deodorants, roll-on, solid, and other types (2025-2030 Outlook)-Manufacturing & Markets Report

    ... accurate market statistics and forecasts on the market for over 40 countries. The product category is within the NAICS 32511 industry. Estimates on equipment or material sales (product shipments value) are published historically for 2017 ... Read More

  • 2024 Global Forecast for Household deodorant bar soaps, excluding medicated (2025-2030 Outlook)-Manufacturing & Markets Report

    ... accurate market statistics and forecasts on the market for over 40 countries. The product category is within the NAICS 32511 industry. Estimates on equipment or material sales (product shipments value) are published historically for 2017 ... Read More

  • Men's Toiletries Market - By Product Type (Bath and Shower Products, Toothpaste/Toothbrush/Dental Floss, Skincare Products, Antiperspirant, Shaving Kit, Haircare Products, Others), By Price Category (High/Premium, Mid, Low), By Age Group, By Distribution Channel, Forecast 2024 - 2032

    ... - 2032 Global Men’s Toiletries Market will witness 5.7% CAGR between 2024 and 2032 due to the continuous launch of new products by leading companies. With the evolution of grooming standards and increased emphasis on ... Read More

  • Global Rroll-ons Antiperspirant Market Growth 2024-2030

    ... Antiperspirant is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the global Rroll-ons Antiperspirant market. Rroll-ons Antiperspirant ... Read More

  • 2024 Global: Personal Deodorants And Anti-Perspirants Products-Manufacturing Forecast (2030) report

    ... 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2018 to 2029 using regression analysis in ... Read More

  • The 2025-2030 World Outlook for Deodorant and Antiperspirant Ingredients

    ... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More

  • The 2025-2030 World Outlook for Stick and Solid Deodorants

    ... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More

  • The 2025-2030 World Outlook for Men's Deodorants and Antiperspirants

    ... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More

  • The 2025-2030 World Outlook for Men's Body Sprays

    ... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More

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